# ActiveTrail integrations: contacts

> Create a contact, create a campaign and create an SMS campaign in ActiveTrail. Connect ActiveTrail to the rest of your marketing stack with Tray.ai.

**Canonical page:** https://tray.ai/connectors/activetrail-integrations/
**Categories:** Marketing
**Connects through:** HTTP Connector

## Overview

ActiveTrail is an email and SMS marketing platform for sending newsletters and campaigns, managing contact groups and running automated customer journeys. Tray.ai connects to ActiveTrail through the HTTP Connector, so your workflows can call the ActiveTrail API alongside the rest of your stack.

## Use cases

### Contacts

Read, create, update, and delete contacts in ActiveTrail from any Tray.ai workflow. The ActiveTrail API covers calls such as list contacts and get a contact.

- List contacts
- Get a contact
- Create a contact

### Groups

Read, create, update, and delete groups in ActiveTrail from any Tray.ai workflow. The ActiveTrail API covers calls such as list groups and create a group.

- List groups
- Create a group
- Update a group

### Email campaigns

Read, create, update, and delete email campaigns in ActiveTrail from any Tray.ai workflow. The ActiveTrail API covers calls such as list campaigns and get a campaign.

- List campaigns
- Get a campaign
- Create a campaign

### SMS campaigns

Read, create, and update sms campaigns in ActiveTrail from any Tray.ai workflow. The ActiveTrail API covers calls such as list SMS campaigns and get an SMS campaign.

- List SMS campaigns
- Get an SMS campaign
- Create an SMS campaign

### Automations

Read and delete automations in ActiveTrail from any Tray.ai workflow. The ActiveTrail API covers calls such as list automations and get an automation.

- List automations
- Get an automation
- Delete an automation

### Webhooks

Read, create, update, and delete webhooks in ActiveTrail from any Tray.ai workflow. The ActiveTrail API covers calls such as list webhooks and create a webhook.

- List webhooks
- Create a webhook
- Update a webhook

## Challenges Tray.ai solves

### Keeping ActiveTrail credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store ActiveTrail credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the ActiveTrail API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the ActiveTrail API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to ActiveTrail?

Yes. Tray.ai connects to ActiveTrail through the HTTP Connector, which calls the ActiveTrail API directly. Any call the ActiveTrail API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with ActiveTrail?

The ActiveTrail API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated ActiveTrail connector?

ActiveTrail runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated ActiveTrail connector from the ActiveTrail API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/