# Bitly integrations: bitlinks and link metrics

> Update a Bitlink, create a campaign and create a channel in Bitly. Connect Bitly to the rest of your marketing stack with Tray.ai.

**Canonical page:** https://tray.ai/connectors/bitly-integrations/
**Categories:** Marketing
**Connects through:** HTTP Connector

## Overview

Bitly is a link management platform for creating short branded links and QR codes, then tracking clicks by country, device and referrer. Tray.ai connects to Bitly through the HTTP Connector, so your workflows can call the Bitly API alongside the rest of your stack.

## Use cases

### Bitlinks

Read, update, and delete bitlinks in Bitly from any Tray.ai workflow. The Bitly API covers calls such as shorten a link and get a Bitlink.

- Shorten a link
- Get a Bitlink
- Update a Bitlink

### Link metrics

Read link metrics in Bitly from any Tray.ai workflow. The Bitly API covers calls such as get clicks for a Bitlink and get clicks by country.

- Get clicks for a Bitlink
- Get clicks by country
- Get clicks by referrer

### Campaigns

Read, create, and update campaigns in Bitly from any Tray.ai workflow. The Bitly API covers calls such as list campaigns and create a campaign.

- List campaigns
- Create a campaign
- Update a campaign

### Channels

Read and create channels in Bitly from any Tray.ai workflow. The Bitly API covers calls such as list channels and create a channel.

- List channels
- Create a channel
- Add Bitlinks to a channel

### Custom domains

Read and create custom domains in Bitly from any Tray.ai workflow. The Bitly API covers calls such as list custom domains and add a custom domain.

- List custom domains
- Add a custom domain

## Challenges Tray.ai solves

### Keeping Bitly credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store Bitly credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the Bitly API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the Bitly API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to Bitly?

Yes. Tray.ai connects to Bitly through the HTTP Connector, which calls the Bitly API directly. Any call the Bitly API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with Bitly?

The Bitly API uses a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated Bitly connector?

Bitly runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated Bitly connector from the Bitly API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/