# Bombora integrations: account lists

> Create an account list, create a signal definition and create a destination in Bombora. Connect Bombora to the rest of your sales stack with Tray.ai.

**Canonical page:** https://tray.ai/connectors/bombora-integrations/
**Categories:** Sales
**Connects through:** HTTP Connector

## Overview

Bombora supplies B2B intent data that shows which companies are researching particular topics, so sales and marketing teams can prioritise accounts. Tray.ai connects to Bombora through the HTTP Connector, so your workflows can call the Bombora API alongside the rest of your stack. API access comes through Bombora's partner program or API plan, so you need approved credentials first.

## Use cases

### Account lists

Read, create, update, and delete account lists in Bombora from any Tray.ai workflow. The Bombora API covers calls such as list account lists and create an account list.

- List account lists
- Create an account list
- Update an account list

### Signal definitions

Read, create, and delete signal definitions in Bombora from any Tray.ai workflow. The Bombora API covers calls such as list signal definitions and create a signal definition.

- List signal definitions
- Create a signal definition
- Replace a signal definition

### Intent data

Read intent data in Bombora from any Tray.ai workflow. The Bombora API covers calls such as request intent data and retrieve intent data.

- Request intent data
- Retrieve intent data

### Webhook destinations

Read, create, update, and delete webhook destinations in Bombora from any Tray.ai workflow. The Bombora API covers calls such as list destinations and create a destination.

- List destinations
- Create a destination
- Update a destination

### Bombora events

Start a Tray.ai workflow the moment something happens in Bombora. Bombora sends events such as signal definition created and signal definition updated to a Tray.ai webhook trigger.

- Signal definition created
- Signal definition updated
- Signal definition deleted

## Challenges Tray.ai solves

### Keeping Bombora credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store Bombora credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the Bombora API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the Bombora API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to Bombora?

Yes. Tray.ai connects to Bombora through the HTTP Connector, which calls the Bombora API directly. Any call the Bombora API documents can run as a step in a Tray.ai workflow. API access comes through Bombora's partner program or API plan, so you need approved credentials first.

### How does Tray.ai authenticate with Bombora?

The Bombora API uses OAuth 2.0 and a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated Bombora connector?

Bombora runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated Bombora connector from the Bombora API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/