# Connect Braze to Amplitude > Stop switching between your analytics and your messaging tools. When Braze and Amplitude share data, you can act on what users actually do. **Canonical page:** https://tray.ai/connectors/braze-amplitude-integrations/ **Braze connector:** https://tray.ai/connectors/braze-integrations/ **Braze documentation:** https://tray.ai/documentation/connectors/service/braze **Amplitude connector:** https://tray.ai/connectors/amplitude-integrations/ **Amplitude documentation:** https://tray.ai/documentation/connectors/service/amplitude ## Overview Braze and Amplitude are two of the most useful tools in a modern growth stack, but they're worth a lot more when they work together. Amplitude captures deep behavioral analytics and user journey data, while Braze turns that intelligence into targeted, personalized campaigns across email, push, SMS, and in-app messaging. Integrating the two lets marketing and product teams close the loop between what users do and how you respond. When Braze and Amplitude run in silos, marketing teams make campaign decisions on incomplete data while product teams can't see how messaging affects user behavior. Connecting the two through tray.ai lets you automatically sync Amplitude cohorts into Braze as audience segments, pass Braze campaign engagement events back into Amplitude for funnel analysis, and trigger personalized messaging sequences from real-time behavioral signals. Your campaigns stay informed by the latest product analytics, your analytics reflect how users actually respond to outreach, and you're not stuck doing manual exports or waiting days for insight. ## Use cases ### Sync Amplitude Behavioral Cohorts to Braze for Targeted Campaigns Automatically push Amplitude-defined cohorts — users who've completed a key activation event or shown signs of churn — directly into Braze as audience segments. Marketing teams can activate these high-intent or at-risk groups with precisely tailored messaging, no manual CSV exports or engineering support needed. - Eliminate manual cohort exports and cut audience refresh lag from days to minutes - Keep Braze campaigns targeting the most current behavioral segments - Let non-technical marketers act on product analytics without involving engineering ### Send Braze Campaign Engagement Events to Amplitude for Funnel Analysis Stream Braze messaging events — email opens, click-throughs, push notification interactions, conversion events — back into Amplitude so product and growth teams can see how campaigns influence downstream user behavior. You get a complete view of the user journey from product action to marketing touchpoint and back. - See which Braze campaigns actually drive product engagement and retention - Attribute revenue and activation events to specific messaging sequences in Amplitude - Build Amplitude funnels that include marketing touchpoints alongside product events ### Trigger Braze Messaging Based on Amplitude Event Streams Use real-time Amplitude event data to fire personalized Braze messages the moment a user takes a meaningful action — or fails to within a defined window. Whether it's a congratulatory in-app message after a milestone or a re-engagement push after a drop-off, the right message goes out at the right moment automatically. - Send messages tied directly to what users are doing, in real time - Improve campaign conversion rates by cutting the delay between intent signals and outreach - Reduce engineering overhead by handling trigger logic in tray.ai instead of custom code ### Update Braze User Profiles with Amplitude User Properties Continuously enrich Braze user profiles with computed properties and predictive scores from Amplitude — engagement level, product usage tier, likelihood to convert. Keeping these attributes current in Braze means your dynamic content, segmentation rules, and personalization tokens reflect an accurate picture of each user. - Power Braze dynamic content and Liquid templating with real-time Amplitude user attributes - Improve segmentation precision without duplicating data management work across both platforms - Personalize at scale without manual data reconciliation between tools ### Identify and Re-engage Churning Users Across Both Platforms Define churn-risk cohorts in Amplitude based on declining engagement signals — reduced session frequency, abandoned workflows — then automatically enroll those users in Braze re-engagement campaigns via tray.ai. Campaign interaction data flows back to Amplitude so you can measure whether the outreach actually worked. - Reach at-risk users before they fully disengage from your product - Measure re-engagement campaign effectiveness directly in Amplitude retention reports - Build a feedback loop that refines churn-risk models over time ### Automate Onboarding Sequences Based on Activation Milestones Track user activation milestones in Amplitude — completing a first project, inviting a teammate, hitting a usage threshold — and use tray.ai to advance users through tailored onboarding journeys in Braze. Each step can be gated by whether the user has actually hit the relevant product milestone, so messages stay relevant instead of jumping ahead. - Increase activation rates by aligning onboarding messaging with real product progress - Stop sending premature messages to users who've already completed a step - Give customer success and growth teams real-time visibility into onboarding funnel performance ### Sync A/B Test Results from Amplitude to Inform Braze Content Experiments When an Amplitude experiment reaches statistical significance, tray.ai can automatically update Braze campaign content, Canvas paths, or feature flags to reflect the winning variant. You don't need a manual review cycle to get the better experience in front of all your users. - Cut the time between experiment conclusion and full campaign rollout - Stop serving underperforming content variants longer than necessary - Build a consistent, auditable process for experiment-driven campaign optimization ## Templates ### Amplitude Cohort to Braze Segment Sync Automatically exports newly updated Amplitude behavioral cohorts on a schedule and creates or refreshes matching audience segments in Braze, keeping targeting lists current without manual intervention. Connectors used: Amplitude, Braze ### Braze Engagement Events to Amplitude Ingestion Pipeline Captures Braze webhook events for email opens, clicks, conversions, and unsubscribes and forwards them to Amplitude as custom events, enabling full-funnel behavioral analysis that includes marketing touchpoints. Connectors used: Braze, Amplitude ### Real-Time Behavioral Trigger for Braze Messaging Listens for high-intent or drop-off events in Amplitude and immediately calls the Braze messaging API to send a targeted push notification, email, or in-app message to the relevant user. Connectors used: Amplitude, Braze ### Amplitude User Properties to Braze Profile Enrichment Periodically reads computed user properties and segment memberships from Amplitude and writes them as custom attributes on matching Braze user profiles, keeping personalization data synchronized. Connectors used: Amplitude, Braze ### Churn-Risk Cohort to Braze Re-Engagement Canvas Detects when Amplitude updates a churn-risk cohort and automatically enrolls newly added users into a designated Braze Canvas re-engagement flow, then tracks whether campaign interactions restore their activity in Amplitude. Connectors used: Amplitude, Braze ### Amplitude Experiment Winner Promotion to Braze Monitors Amplitude Experiment for statistically significant results and, on detecting a winner, automatically updates the corresponding Braze email template, push content, or Canvas variant to deploy the winning experience at full scale. Connectors used: Amplitude, Braze ## Challenges Tray.ai solves ### Schema Mismatches Between Amplitude Events and Braze Attributes Amplitude and Braze use different data models. Amplitude organizes data around events and user properties; Braze structures data around custom attributes, custom events, and nested objects. Translating between these schemas manually is error-prone and requires ongoing maintenance as either platform changes. **How Tray.ai helps:** tray.ai's visual data mapping tools let you define precise field-level transformations between Amplitude and Braze schemas, with support for nested JSON, array manipulation, and conditional logic — no custom transformation code required. When schemas change, you can update mappings in minutes. ### Keeping Cohort Memberships Fresh Without Hitting API Rate Limits Braze and Amplitude both enforce API rate limits that can throttle bulk operations. Push large cohort syncs too aggressively and you risk dropped records, partial updates, or temporary blocks that leave your campaign audiences stale. **How Tray.ai helps:** tray.ai includes built-in rate limit handling, automatic retry logic with exponential backoff, and chunked batch processing. Large cohort syncs complete reliably within the constraints of both platforms' APIs, even when volumes are high. ### Maintaining a Consistent User Identity Across Both Platforms Amplitude and Braze often use different identifiers — Amplitude user IDs versus Braze external IDs or aliases — making it hard to correctly match records when syncing cohorts or passing events between systems. Identity mismatches cause duplicate profiles, missed targeting, or corrupted analytics. **How Tray.ai helps:** tray.ai lets you build identity resolution logic directly into your integration workflows, including lookup tables, conditional ID mapping, and cross-reference steps that normalize user identifiers before any data is written to either platform. ### Handling High-Volume Real-Time Event Streams Reliably Streaming Braze engagement events to Amplitude or triggering Braze messages from Amplitude in real time can generate thousands of API calls per hour. Message ordering, deduplication, and failure recovery become real problems without solid infrastructure behind them. **How Tray.ai helps:** tray.ai handles high-throughput automation with parallel execution, event deduplication, dead-letter queuing for failed records, and detailed execution logs. Auditing, troubleshooting, and replaying failed events is straightforward — no data loss required. ### Keeping Integrations Working as Both Platforms Release Updates Braze and Amplitude both ship API changes regularly. A hand-rolled integration that works today can silently break when either vendor deprecates an endpoint, changes a payload structure, or updates authentication requirements. **How Tray.ai helps:** tray.ai maintains versioned, tested connectors for both Braze and Amplitude that are updated as APIs change, so your workflows keep running without your team having to monitor vendor changelogs or rewrite integration logic after every platform update. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/