# Calendly + Braze integration > Push your scheduling data into Braze automatically to send timely, relevant messages at every step of the customer journey. **Canonical page:** https://tray.ai/connectors/calendly-braze-integrations/ **Calendly connector:** https://tray.ai/connectors/calendly-integrations/ **Calendly documentation:** https://tray.ai/documentation/connectors/service/calendly **Braze connector:** https://tray.ai/connectors/braze-integrations/ **Braze documentation:** https://tray.ai/documentation/connectors/service/braze ## Overview Calendly and Braze work well separately. Together, they solve a problem most teams don't realize they have. When a prospect books a meeting through Calendly, that action tells you something — they're interested, they're ready, they've made a decision. But most teams never feed that signal into their marketing automation stack. Connecting Calendly to Braze means you can trigger targeted campaigns, update user profiles, and deliver the right message at the right moment, automatically. Every Calendly booking is a high-intent action — a lead requesting a demo, a customer scheduling an onboarding call, a prospect agreeing to a follow-up. Without an integration, that data sits in isolation. Teams end up manually exporting CSVs, updating CRMs, and stitching together follow-up emails outside any automated workflow. Connect Calendly to Braze and the moment someone schedules, reschedules, or cancels, Braze user profiles update in real time and lifecycle campaigns fire automatically. Your messaging actually reflects what each person did and where they are. The payoff is a better attendee experience, higher show rates, fewer no-shows, and conversion data tied directly to scheduling activity. ## Use cases ### Automated Pre-Meeting Reminder Campaigns When a contact books a meeting in Calendly, enroll them automatically in a Braze messaging sequence that sends reminders via email, push, or SMS. Each reminder can include the meeting type, host name, date, and a one-click reschedule link pulled from Calendly event data. Your team doesn't have to touch it. - Cut no-show rates with multi-channel reminder sequences - Personalize every message with real meeting metadata from Calendly - Free sales and customer success teams from manual reminder tasks ### Post-Meeting Follow-Up Automation Once a Calendly event is marked complete, trigger a follow-up campaign in Braze that delivers next steps, resources, or calls to action matched to the meeting type. Whether it was a product demo, onboarding session, or renewal review, Braze can branch messaging logic based on the Calendly event type passed through. The meeting ends — the nurture begins. - Deliver contextual follow-up content immediately after each meeting - Segment post-meeting journeys by Calendly event type or invitee attributes - Speed up pipeline by automating next-step outreach ### Lead Enrichment and User Profile Updates in Braze Every time a new invitee books through Calendly, their contact details and scheduling behavior sync directly to Braze as custom attributes on their user profile. Your Braze audience data gets richer with scheduling intent signals, meeting history, and event types — which means more precise segmentation and better personalization across your campaigns. New invitees who don't yet exist in Braze get created automatically. - Keep Braze user profiles current with up-to-date scheduling activity - Segment audiences based on meeting history and intent - Eliminate manual data entry between your scheduling tool and marketing platform ### Cancellation Re-Engagement Workflows When a contact cancels a Calendly meeting, trigger a re-engagement campaign in Braze to win back their attention and encourage rescheduling. The workflow detects cancellation events in real time and enrolls the invitee in a targeted sequence with a personalized rescheduling link, relevant content, or a special incentive. A cancellation doesn't have to mean a lost opportunity. - Recover cancelled meetings automatically with targeted re-engagement messaging - Deliver personalized rescheduling prompts without manual sales outreach - Respond instantly to disengagement signals before the window closes ### Demo Request to Onboarding Journey Handoff For SaaS companies, connecting Calendly and Braze means the handoff from demo scheduling to onboarding nurture happens on its own. When a prospect books a demo via Calendly, they're added automatically to a Braze onboarding canvas that starts warming them with product education content before the call. Post-demo, the canvas branches based on whether the meeting was completed, rescheduled, or cancelled. - Start onboarding education before the first meeting even happens - Create a consistent experience from initial booking through product adoption - Align sales and marketing touchpoints around the demo scheduling event ### Event and Webinar Attendee Engagement When Calendly manages registrations for webinars, workshops, or group events, connecting it to Braze lets you build proper attendee engagement campaigns. Registrants get added automatically to event-specific Braze segments and receive a coordinated sequence of pre-event education, live event reminders, and post-event follow-ups — all personalized with event details from Calendly. - Automate the full attendee communication lifecycle from registration to follow-up - Segment and personalize messaging by event type, topic, or registration date - Drive attendance and post-event conversion with automated nurture sequences ### Customer Success Meeting Tracking and Health Scoring Customer success teams using Calendly for QBRs, check-ins, and health reviews can feed every scheduled and completed meeting into Braze as user events. That meeting engagement data can inform customer health scoring logic within Braze — triggering campaigns that reach out to customers who haven't booked a check-in recently, or sending personalized messages to active, engaged customers. Scheduling data becomes a retention signal. - Track customer engagement using meeting frequency as a health signal - Proactively reach at-risk customers who haven't scheduled a recent check-in - Reinforce engagement with active customers through personalized messaging ## Templates ### Calendly Booking to Braze User Profile Sync Automatically creates or updates a Braze user profile whenever a new Calendly booking is made, syncing invitee name, email, meeting type, scheduled time, and custom question responses as user attributes. Connectors used: Calendly, Braze ### New Calendly Booking — Trigger Braze Pre-Meeting Campaign Enrolls every new Calendly invitee into a Braze Canvas or campaign that delivers personalized pre-meeting reminders via email, push, or SMS at configurable intervals before the scheduled meeting time. Connectors used: Calendly, Braze ### Calendly Cancellation — Trigger Braze Re-Engagement Workflow Detects when a Calendly meeting is cancelled and immediately triggers a Braze re-engagement campaign that delivers a personalized rescheduling prompt with a dynamic booking link. Connectors used: Calendly, Braze ### Calendly Meeting Completed — Trigger Braze Post-Meeting Follow-Up After a Calendly event window passes and is marked complete, this template triggers a Braze follow-up campaign with next-step content, resources, or CTAs matched to the specific meeting type. Connectors used: Calendly, Braze ### Daily Calendly Activity Digest to Braze Segment Refresh Runs a daily batch sync of all Calendly scheduling activity from the past 24 hours, refreshing Braze audience segments with updated meeting counts, last-booked dates, and event type history for campaign targeting. Connectors used: Calendly, Braze ### Calendly No-Show Detection — Braze Rescue Campaign Identifies when a scheduled Calendly meeting time has passed without a completed status and triggers a Braze no-show rescue campaign to re-engage the invitee and offer an easy rescheduling path. Connectors used: Calendly, Braze ## Challenges Tray.ai solves ### Real-Time Event Delivery Between Calendly and Braze Calendly scheduling events — bookings, cancellations, reschedules — happen at unpredictable times, and Braze campaigns often need to fire within seconds to stay relevant. Building a reliable, low-latency pipeline between the two platforms without custom infrastructure is a real technical lift for most teams. **How Tray.ai helps:** tray.ai uses native Calendly webhook support to receive scheduling events the moment they occur. Those events are processed and forwarded to Braze via API calls immediately, so user profiles are updated and campaigns fire within seconds — no polling delays, no manual data transfers. ### Mapping Calendly Event Types to Braze Campaign Logic Calendly supports many event types — demos, onboarding calls, QBRs, webinars — and each may need entirely different Braze campaign sequences, message content, and audience segments. Manually mapping these relationships and keeping them in sync as event types change is error-prone and slow. **How Tray.ai helps:** tray.ai's visual workflow builder lets teams create conditional branching logic that reads the Calendly event type from the incoming webhook payload and routes data to the correct Braze campaign, Canvas, or segment. When new event types are added in Calendly, updating the routing logic in tray.ai requires no code changes. ### Handling Reschedules Without Duplicate Campaign Enrollment When a Calendly invitee reschedules, both a cancellation and a new booking event fire. Without deduplication logic, a contact can end up enrolled in a re-engagement campaign and a new pre-meeting sequence at the same time — which makes for a confusing experience. **How Tray.ai helps:** tray.ai workflows detect reschedule scenarios by correlating the cancellation and new booking events within a defined time window, suppressing re-engagement campaign enrollment and updating the Braze user profile with the new meeting time instead. Contacts get the pre-meeting sequence for their updated booking — nothing else. ### Ensuring Braze User Identity Resolution for New Invitees Not every Calendly invitee already exists in Braze, and those who do may be identified by different external IDs or email addresses across systems. Mismatched identities lead to duplicate user profiles, broken campaign logic, and lost engagement history. **How Tray.ai helps:** tray.ai has built-in data transformation and lookup capabilities that check for an existing Braze user by email before creating a new profile. When a match is found, the existing profile is enriched rather than duplicated. When no match exists, a new profile is created with a consistent external ID, keeping your Braze audience clean. ### Keeping Scheduling Metadata Fresh for Dynamic Braze Personalization Braze campaigns personalized with meeting details — host name, meeting time, custom question responses — require that the scheduling data in Braze user attributes is always current. If meeting details change after the initial sync, Braze can send messages with stale or wrong personalization tokens. **How Tray.ai helps:** tray.ai listens for every Calendly event update, including reschedules and invitee edits, and immediately re-syncs the latest meeting metadata to the corresponding Braze user profile attributes. Any Braze message referencing meeting details always reflects the most current Calendly data at send time. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/