# Easypromos + Mailchimp integration > Automatically sync promotion entrants from Easypromos into Mailchimp audiences and trigger personalized email campaigns the moment someone engages with your brand. **Canonical page:** https://tray.ai/connectors/easypromos-mailchimp-integrations/ **Easypromos connector:** https://tray.ai/connectors/easypromos-integrations/ **Easypromos documentation:** https://tray.ai/documentation/connectors/service/easypromos ## Overview Easypromos lets you run contests, giveaways, quizzes, and interactive promotions that capture real audience data. Mailchimp handles the email side — nurturing leads and bringing people back. Together, they cover the full arc from first entry to repeat customer. Every participant who enters a promotion gets pushed into the right Mailchimp audience and enrolled in the right email sequence, with no manual exports required. Marketing teams put serious money into Easypromos campaigns to grow contact lists and generate buzz, but the payoff comes after the promotion ends. Without an automated connection to Mailchimp, participant data sits idle in Easypromos — waiting on manual CSV exports that are error-prone, slow, and already out of date by the time they're uploaded. Connecting Easypromos to Mailchimp through tray.ai means every new entrant, quiz respondent, or vote cast shows up immediately in the right Mailchimp audience segment. That means timely winner announcements, post-campaign nurture sequences, re-engagement flows, and personalized follow-ups that actually convert — without anyone touching a spreadsheet. ## Use cases ### Auto-Subscribe Contest Entrants to Mailchimp Audiences When a user enters an Easypromos contest or giveaway, their contact details — name, email, and any custom fields collected — are instantly added or updated as a subscriber in the appropriate Mailchimp audience. No manual CSV exports, no lag, no stale lists. - Subscribers are added in real time, not in batches - No data entry errors from manual CSV imports and uploads - Custom promotion fields like entry date or referral source are mapped to Mailchimp merge tags automatically ### Trigger Post-Promotion Welcome Email Sequences As soon as a new participant lands in Mailchimp from an Easypromos campaign, tray.ai can kick off a welcome automation series tailored to the specific promotion they entered. That follow-up hits while the brand is still fresh in their mind — which makes a real difference to open rates and conversions. - Participants get timely, relevant emails while interest is still high - Welcome sequences segmented by which promotion a contact entered - Higher open and click rates compared to generic newsletter blasts ### Segment Participants by Quiz Responses or Vote Choices Easypromos quizzes and voting promotions capture real preference data. tray.ai maps quiz answers or vote selections to Mailchimp tags or custom fields, automatically slotting subscribers into the right audience segments for follow-up campaigns that match what they actually told you. - Audience segmentation driven by real preference data, not assumptions - Personalized product recommendation emails based on quiz outcomes - Better deliverability and engagement through content that's actually relevant ### Send Winner Announcement Emails via Mailchimp When Easypromos picks a winner, tray.ai immediately triggers a personalized winner announcement through Mailchimp — notifying the winner and sending a consolation or future-discount email to everyone else. No one waits days for an update, and non-winners don't just get silence. - Instant winner notification without manual intervention - Consolation emails to non-winners drive repeat purchases or future participation - Consistent brand experience through Mailchimp's email templates ### Tag and Re-Engage Past Promotion Participants tray.ai applies Mailchimp tags to contacts based on which Easypromos campaigns they joined and when. That history makes re-engagement campaigns genuinely useful — for example, reaching back out to last year's contest participants with an exclusive early-access offer for this year's campaign. - Build a full participation history for every contact in Mailchimp - Power loyalty campaigns and repeat-participant incentives with accurate data - Increase ROI on new promotions by re-activating warm, existing leads first ### Sync Referral and Viral Sharing Data to Mailchimp Easypromos tracks viral referrals when participants share promotions with friends. tray.ai pushes referral counts and sharing activity into Mailchimp custom fields, so you can spot and reward brand advocates with VIP segments, exclusive rewards emails, or ambassador program invitations. - Identify top brand advocates automatically without manual reporting - Unlock advocate-specific email journeys to deepen loyalty - Amplify future promotions by nurturing your most viral participants ### Update Mailchimp Subscriber Profiles with Promotion Engagement Scores Every interaction inside an Easypromos campaign — entries, shares, votes, quiz completions — builds a picture of that user. tray.ai aggregates this data and writes an engagement score or activity summary to a Mailchimp custom field, giving your email team a clearer sense of who's actually interested versus who entered once and forgot about it. - Enrich Mailchimp profiles with behavioral data from promotions - Prioritize high-engagement contacts for VIP campaigns or early-access offers - Reduce unsubscribes by matching content to actual engagement level ## Templates ### New Easypromos Entrant → Add or Update Mailchimp Subscriber Whenever a new participant completes an entry form in any Easypromos promotion, this template automatically creates or updates their record in a specified Mailchimp audience, mapping all collected fields to the correct merge tags and applying a promotion-specific tag. Connectors used: Easypromos, Mailchimp ### Easypromos Winner Selected → Send Winner and Consolation Emails via Mailchimp When a winner is drawn in Easypromos, this template fetches the winner's details, triggers a personalized winner email via Mailchimp, and simultaneously enrolls all non-winning participants in a consolation email campaign with a discount or future promotion offer. Connectors used: Easypromos, Mailchimp ### Easypromos Quiz Completion → Segment Subscriber by Result in Mailchimp After a participant completes a quiz in Easypromos, this template reads their result or score, maps it to the corresponding Mailchimp audience segment or tag, and optionally triggers a result-specific email automation tailored to their quiz outcome. Connectors used: Easypromos, Mailchimp ### Daily Easypromos Participant Sync → Mailchimp Audience Refresh This scheduled template runs once per day to pull all new and updated Easypromos participant records from the past 24 hours and batch-upsert them into Mailchimp — useful when webhook-based triggers aren't preferred or available. Connectors used: Easypromos, Mailchimp ### Easypromos Referral Milestone → Tag Brand Advocate in Mailchimp When a participant in Easypromos reaches a referral threshold (e.g., 5 successful referrals), this template tags them as a brand advocate in Mailchimp and automatically enrolls them in an ambassador nurture email sequence. Connectors used: Easypromos, Mailchimp ### New Mailchimp Subscriber → Enroll in Active Easypromos Campaign For teams running always-on promotions, this reverse-flow template detects when a new subscriber joins a specific Mailchimp audience and automatically pre-registers or invites them to participate in a currently active Easypromos campaign, with an invitation email sent via Mailchimp. Connectors used: Mailchimp, Easypromos ## Challenges Tray.ai solves ### Manual CSV Exports Create Stale and Incomplete Contact Lists Marketing teams running Easypromos campaigns typically export participant data as CSVs and manually import them into Mailchimp — a process that introduces delays of hours or days, risks data loss during file handling, and creates duplicate or outdated records that hurt deliverability and reporting accuracy. **How Tray.ai helps:** tray.ai replaces the manual export-import cycle with a real-time, event-driven integration. The moment a participant submits an entry in Easypromos, tray.ai pushes their data to Mailchimp using a precisely configured field mapping — no delays, no duplicates, no human error. ### Inconsistent Field Mapping Between Platforms Easypromos collects a wide variety of custom participant fields depending on the promotion type — quiz answers, referral codes, vote selections, entry timestamps — and none of them map neatly to standard Mailchimp merge tags by default. Without a structured transformation layer, critical data gets lost or stored in the wrong place. **How Tray.ai helps:** tray.ai's visual data mapping and transformation tools let teams define exactly how every Easypromos field corresponds to a Mailchimp merge tag or custom field. Conditional logic handles edge cases, so regardless of the promotion type, data arrives in Mailchimp clean, complete, and correctly formatted. ### Scaling Across Multiple Simultaneous Promotions Brands running multiple Easypromos campaigns at once — seasonal contests, regional giveaways, loyalty quizzes — struggle to route participants correctly into different Mailchimp audiences and automations. Managing this manually across campaigns is error-prone and doesn't scale. **How Tray.ai helps:** tray.ai workflows can include conditional branching logic that reads promotion metadata (campaign ID, type, region) from the Easypromos trigger payload and dynamically routes each participant to the correct Mailchimp audience, tag set, and email automation — all within a single workflow. ### Delayed Winner Notification and Post-Campaign Follow-Up After an Easypromos campaign closes, marketing teams have to manually identify winners, prepare winner and consolation emails in Mailchimp, and send them. That process often takes days, and by then, participant enthusiasm has already faded. **How Tray.ai helps:** tray.ai listens for winner-selection events in Easypromos and immediately triggers the appropriate Mailchimp emails — no human intervention required. Winner announcements go out within minutes of selection, and non-winners are enrolled in consolation sequences automatically. ### No Unified View of Participant Engagement Across Systems Because Easypromos and Mailchimp operate as separate data silos, there's no easy way to correlate promotion participation history with email engagement metrics. That makes it hard to identify highly engaged contacts, suppress already-active subscribers from redundant campaigns, or build any kind of multi-touch attribution. **How Tray.ai helps:** tray.ai writes Easypromos participation data — campaign names, entry dates, referral counts, quiz scores — directly into Mailchimp contact profiles as custom fields or tags. Paired with Mailchimp's email engagement data, you get a single contact record that actually supports smarter segmentation, suppression, and attribution reporting. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/