# Frontify + Brandfolder integration

> Automate asset sync, metadata management, and DAM workflows between Frontify and Brandfolder with tray.ai.

**Canonical page:** https://tray.ai/connectors/frontify-brandfolder-integrations/
**Frontify connector:** https://tray.ai/connectors/frontify-integrations/
**Frontify documentation:** https://tray.ai/documentation/connectors/service/frontify
**Brandfolder connector:** https://tray.ai/connectors/brandfolder-integrations/
**Brandfolder documentation:** https://tray.ai/documentation/connectors/service/brandfolder

## Overview

Frontify and Brandfolder play different roles in a brand operations stack. Frontify houses brand guidelines, design tokens, and living style guides. Brandfolder handles enterprise-grade DAM — storing, organizing, and distributing approved assets at scale. Together, they cover the full picture, but without integration, teams end up manually migrating assets, duplicating metadata, and untangling version conflicts across both platforms. It adds up fast.

Connecting Frontify and Brandfolder cuts out the operational silos that slow down creative, marketing, and brand teams. When a new asset is approved in Frontify's brand portal, it can flow automatically into Brandfolder as a tagged, structured asset — no manual re-upload needed. Metadata, usage rights, and categorization stay consistent across both systems, so downstream teams always pull on-brand, current files. For enterprise organizations juggling multiple brands, regions, or product lines, that handoff is where things break down without automation. With tray.ai handling it, brand teams get hours back each week, off-brand asset usage drops, and every stakeholder who needs approved creative gets it faster.

## Use cases

### Automated Asset Publishing from Frontify to Brandfolder

When a brand asset is finalized and published in Frontify's brand portal, tray.ai automatically pushes it — along with its metadata and tags — into the right Brandfolder collection. The DAM library stays current without any manual file transfers or re-uploads from the brand team.

- Eliminate manual re-uploading of assets between platforms
- Ensure Brandfolder always reflects the latest approved brand assets
- Reduce lag time between asset approval and availability for distribution

### Brand Guideline Change Notifications Triggered by Asset Updates

When brand assets in Brandfolder are updated or replaced, tray.ai can trigger a notification workflow that flags relevant brand guideline sections in Frontify for review. Brand guidelines and the actual asset library stay in sync, so outdated documentation doesn't mislead internal or external teams.

- Keep brand guidelines aligned with real asset changes
- Surface guideline sections that may need updating before someone acts on stale info
- Reduce risk of teams following outdated brand standards

### Metadata and Taxonomy Synchronization Across Both Platforms

Keeping consistent metadata schemas — asset categories, product lines, campaign tags, usage rights — across Frontify and Brandfolder is a persistent headache. tray.ai automates bidirectional metadata syncing so tagging conventions stay consistent across both platforms, and assets stay discoverable from either system.

- Maintain a single source of truth for asset taxonomy
- Improve asset discoverability for all stakeholders
- Reduce time spent on manual metadata reconciliation

### New Brand Component Creation Triggers Brandfolder Collection Setup

When a new brand component — a logo variant, icon set, or color palette — is added to a Frontify brand portal, tray.ai can automatically create a corresponding collection in Brandfolder, pre-configured with the right tags and permissions. New brand elements get to distribution faster.

- Accelerate onboarding of new brand assets into the DAM
- Standardize Brandfolder structure as brand components grow
- Remove manual setup work for brand and creative ops teams

### Expired or Deprecated Asset Archiving Across Both Systems

When an asset in Frontify is marked as deprecated or removed from a brand guideline, tray.ai can automatically move the corresponding file in Brandfolder to an archived collection or flag it for review. Marketing and agency partners can't download what they shouldn't be using.

- Prevent distribution of off-brand or expired creative assets
- Maintain a clean, current asset library in Brandfolder
- Reduce brand compliance risk across partner and agency teams

### Multi-Brand Asset Governance and Reporting

For organizations managing multiple brands across Frontify and Brandfolder, tray.ai can pull asset activity data — uploads, downloads, approvals — from both platforms into a centralized reporting dashboard or spreadsheet. Brand managers get visibility into asset usage and compliance across every brand portfolio.

- Get unified visibility into asset activity across all brands
- Catch underused or overexposed assets before they cause problems
- Support audit and compliance reporting for brand governance teams

### Agency and Partner Asset Sharing Workflow

When external agencies or partners request assets via a Frontify brand portal, tray.ai can trigger a workflow that retrieves the right files from Brandfolder, generates a share link, and delivers it automatically via email or a project management tool. Brand teams stop fielding individual asset requests by hand.

- Automate fulfillment of asset requests from external partners
- Ensure agencies always receive the latest approved assets
- Free brand teams from repetitive asset distribution tasks

## Templates

### Publish Frontify Assets to Brandfolder on Approval

This template monitors Frontify for newly approved or published assets and automatically uploads them to a designated Brandfolder collection, mapping metadata fields and applying standardized tags for consistency.

Connectors used: Frontify, Brandfolder

### Sync Asset Metadata Between Frontify and Brandfolder

This template runs on a scheduled interval to compare asset metadata across both platforms and push any discrepancies — updated tags, category changes, or usage rights updates — to keep both libraries in alignment.

Connectors used: Frontify, Brandfolder

### Archive Deprecated Frontify Assets in Brandfolder

When an asset is removed or deprecated in Frontify, this template automatically locates the corresponding asset in Brandfolder and moves it to an archive collection, so outdated brand materials don't keep circulating.

Connectors used: Frontify, Brandfolder

### Create Brandfolder Collections for New Frontify Brand Components

This template listens for new brand components added to a Frontify portal and automatically provisions a corresponding collection in Brandfolder with preset tags, permissions, and folder structure.

Connectors used: Frontify, Brandfolder

### Automated Asset Request Fulfillment via Frontify and Brandfolder

This template captures asset requests submitted through Frontify's portal, retrieves the matching approved assets from Brandfolder, and sends a branded share link to the requester — no manual handoff required.

Connectors used: Frontify, Brandfolder

### Cross-Platform Brand Asset Audit Report

This template periodically queries both Frontify and Brandfolder for asset inventory data and compiles a unified report — covering assets that exist in one system but not the other, outdated assets, and recently published items — delivered to brand managers via email or Slack.

Connectors used: Frontify, Brandfolder

## Challenges Tray.ai solves

### Inconsistent Asset Metadata Between Platforms

Frontify and Brandfolder tend to develop separate metadata taxonomies over time — different tag names, category structures, and naming conventions — making it genuinely hard to maintain a coherent asset library across both systems.

**How Tray.ai helps:** tray.ai's data transformation tools let teams define custom field mappings between Frontify and Brandfolder metadata schemas. Normalization logic runs mid-workflow to translate tags, categories, and custom fields into whatever format each platform expects, keeping both libraries in sync without forcing teams into a single rigid taxonomy.

### No Native Real-Time Sync Between Frontify and Brandfolder

Neither Frontify nor Brandfolder offers a native integration with the other, so any asset synchronization has to be handled manually or through custom development — both of which are slow, expensive, and prone to breaking.

**How Tray.ai helps:** tray.ai has pre-built connectors for both Frontify and Brandfolder, so teams can build real-time or scheduled sync workflows through a visual, low-code interface without writing custom code. Event-based triggers on both platforms mean changes propagate across systems within minutes.

### Risk of Off-Brand Asset Distribution After Deprecation

When brand assets are updated or retired in Frontify, there's no automatic mechanism to reflect that in Brandfolder. Outdated logos, old campaign imagery, or deprecated color variants can stay available for download long after they've been replaced — and someone will eventually use them.

**How Tray.ai helps:** tray.ai monitors deprecation and deletion events in Frontify and triggers instant archiving or flagging workflows in Brandfolder. Conditional logic in the workflow can also route notifications to brand team members for review before archiving, adding a human checkpoint where it makes sense.

### Scaling Asset Management Across Multiple Brands or Regions

Enterprise organizations managing several brands or regional subsidiaries hit compounding complexity when Frontify portals and Brandfolder organizations both need to stay aligned. Manual processes fall apart at scale, and a mistake in one region can ripple into brand consistency problems elsewhere.

**How Tray.ai helps:** tray.ai supports multi-instance workflow configurations, so organizations can replicate and parameterize integration workflows across multiple Frontify portals and Brandfolder organizations at once. Brand ops teams manage all integration logic from one place, scaling without multiplying manual effort.

### Tracking Asset Usage and Compliance Across Both Systems

Brand and marketing ops teams rarely get a full picture of which assets are being used, downloaded, or referenced across Frontify and Brandfolder. Without it, enforcing brand compliance or making a case for the ROI of brand assets is mostly guesswork.

**How Tray.ai helps:** tray.ai can pull activity data — download events, asset access logs, publication timestamps — from both platforms and route it into a centralized analytics tool, spreadsheet, or BI dashboard. Brand managers get a unified view of asset usage across the entire stack without manually exporting data from either platform.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/