# Frontify integrations

> Connect Frontify to your marketing stack and keep brand assets, guidelines, and approvals in sync across every tool your team uses.

**Canonical page:** https://tray.ai/connectors/frontify-integrations/
**Categories:** Digital product design, Marketing
**Documentation:** https://tray.ai/documentation/connectors/service/frontify

## Overview

Frontify is a brand management platform that centralizes brand guidelines, digital asset management, and creative collaboration. But it's most useful when it's talking to the rest of your stack. Teams that connect Frontify to tray.ai can automate asset distribution, trigger approval workflows, sync brand updates across channels, and get the right assets to the right people without anyone doing it by hand. Whether you're running a global brand or just trying to scale creative operations without hiring more coordinators, connecting Frontify to your other tools cuts out the bottlenecks that slow everything down.

## Use cases

### Automated Digital Asset Distribution

When new brand assets are approved and published in Frontify, automatically push them to downstream tools like Contentful, Salesforce, Shopify, or your CDN. Marketing, sales, and product teams always have the most current approved assets on hand — no manual downloads, no re-uploads.

- Eliminate manual asset distribution across platforms
- Reduce off-brand asset usage by keeping the latest versions available everywhere
- Save creative ops teams hours per week spent re-sending approved files

### Brand Guideline Update Notifications

Send automated Slack or Microsoft Teams notifications whenever brand guidelines change in Frontify — typography updates, color palette revisions, logo usage rules. Designers, agency partners, and marketing stakeholders hear about it right away, not whenever someone remembers to send an email.

- Get all stakeholders up to speed on brand changes right away
- Reduce compliance risk from teams working off outdated guidelines
- Replace error-prone email announcements with real-time alerts

### Creative Approval Workflow Automation

Connect Frontify approval requests to project management tools like Asana, Jira, or Monday.com, so tasks get created automatically when assets enter review. When an asset is approved or rejected in Frontify, the corresponding task updates and the right people get notified — no one has to leave their preferred tool to stay in the loop.

- Cut approval cycle time by routing reviews to the right people immediately
- Maintain a complete audit trail across Frontify and your project management tool
- Stop assets from going live before they've cleared brand approval

### New Asset Ingestion and Tagging

When creative files land in Google Drive or Dropbox, automatically pull them into Frontify, apply metadata tags based on file naming conventions, and assign them to the right brand library. The manual curation work that creative ops teams spend hours on just happens on its own.

- Cut down time spent manually organizing and tagging uploaded assets
- Keep metadata consistent across your entire asset library
- Make assets easier for brand and marketing teams to find

### Frontify Asset Sync to E-commerce Platforms

Automatically sync approved product images and brand assets from Frontify to your Shopify or Magento storefront whenever assets are published or updated. Product listings stay current with your latest approved visuals without anyone on the merchandising team doing manual uploads.

- Keep product visuals consistent with current brand standards
- Remove the manual handoff between brand and e-commerce teams
- Speed up product launches by automating asset deployment

### Brand Portal User Provisioning

Automatically provision or deprovision Frontify users when employees join or leave, based on changes in your HR system (Workday, BambooHR) or identity provider (Okta, Azure AD). The right people always have access to the brand portal, and former employees don't.

- Eliminate manual user management for the brand team
- Reduce security risk from former employees keeping access to brand assets
- Get new hires into brand guidelines on day one

### Campaign Asset Readiness Reporting

Pull asset approval statuses and completion rates from Frontify and push regular reports into Looker, Google Sheets, or Tableau. Marketing ops can see whether campaign assets are on track without manually digging through Frontify or chasing status updates from creative teams.

- Give marketing ops full visibility into asset readiness across campaigns
- Spot bottlenecks in the creative approval process with real data
- Replace manual status update meetings with live dashboards

## Templates

### Publish Frontify Assets to Contentful CMS

Automatically creates or updates Contentful entries with the latest asset URLs and metadata whenever an asset is published in Frontify, keeping your CMS content library in sync with your brand portal.

Connectors used: Frontify, Contentful

### Frontify Approval Request to Asana Task

Creates a new Asana task in the designated creative review project whenever an asset enters the approval queue in Frontify, then updates the task automatically when the asset is approved or rejected.

Connectors used: Frontify, Asana, Slack

### New Employee Frontify Onboarding

Automatically provisions a new Frontify user and sends them a welcome message with brand portal access details whenever a new employee is added to your HR system.

Connectors used: BambooHR, Frontify, Slack

### Google Drive Upload to Frontify Asset Library

Monitors a designated Google Drive folder for new creative files and automatically imports them into the correct Frontify library with metadata tags pulled from file naming conventions.

Connectors used: Google Drive, Frontify

### Frontify Brand Update Slack Digest

Sends a daily or real-time Slack digest to the brand team channel listing all brand guideline updates, new asset publications, and library changes from the past 24 hours.

Connectors used: Frontify, Slack

### Frontify Asset Published to Shopify Product Image

Automatically updates Shopify product images with the latest approved versions from Frontify whenever a product asset is published, so the merchandising team doesn't have to do it manually.

Connectors used: Frontify, Shopify

## Challenges Tray.ai solves

### Frontify's API Requires Deep Integration Logic

Frontify's GraphQL API is powerful, but it asks a lot of the team building on top of it — custom queries, pagination handling, webhook subscriptions. That's real developer time, which most creative and marketing teams simply don't have sitting around.

**How Tray.ai helps:** tray.ai's Frontify connector handles the GraphQL complexity with pre-built operations for common actions like fetching assets, publishing files, managing users, and handling webhooks. Non-technical users can build integrations in a visual workflow builder without writing a line of GraphQL.

### Keeping Distributed Teams on the Latest Brand Assets

When brand assets change in Frontify, getting that update to remote teams, agency partners, and downstream tools like CMS platforms or design systems is an ongoing operational headache. It's how off-brand materials end up going out the door.

**How Tray.ai helps:** tray.ai runs event-driven workflows that push updated assets to every connected system the moment they're published in Frontify — CMS platforms, cloud storage, e-commerce storefronts — keeping versions consistent across the organization without anyone doing it manually.

### Manual Approval Workflows Create Bottlenecks

Approval processes that run through email threads or manual Frontify status checks are slow and hard to track. Project managers can't see where things are in the review cycle, and reviewers miss requests because they're not in Frontify every day.

**How Tray.ai helps:** tray.ai connects Frontify approval events to the project management and communication tools where teams actually work — Asana, Jira, Slack, Teams. Approval requests automatically become tasks, status changes update those tasks in real time, and the right people get notified in the tools they already use.

### Scaling User Access Management Across a Growing Brand Portal

As organizations grow, manually adding and removing Frontify users — and sorting them into the right brand libraries and permission groups — becomes a real burden for brand managers and IT teams. Get it wrong and you've got both a security problem and a compliance one.

**How Tray.ai helps:** tray.ai connects Frontify to HR systems like Workday and BambooHR and identity providers like Okta to automate the full user lifecycle. Users are provisioned on hire with the correct roles and deprovisioned immediately when they leave, with no manual steps from brand or IT.

### No Native Integration Between Frontify and E-commerce or CMS Platforms

Frontify doesn't have native connectors to many of the CMS, e-commerce, and marketing platforms brands use daily. So teams end up downloading assets from Frontify and re-uploading them to Shopify, Contentful, WordPress, or wherever else — slowly, manually, and with plenty of room for error.

**How Tray.ai helps:** tray.ai connects Frontify to the broader marketing technology ecosystem with hundreds of pre-built connectors. Teams can build automated pipelines that move assets from Frontify to any destination in real time, cutting out the download-upload cycle and keeping every platform current with the brand's approved asset library.

## Agent features

### Retrieve Brand Guidelines (Data Source)

An agent can fetch brand guidelines from Frontify so generated content, copy, or design recommendations stay consistent with your brand standards. Useful for enforcing consistency across marketing and creative workflows.

### Search Brand Assets (Data Source)

An agent can search and retrieve logos, images, icons, and other brand assets stored in Frontify's Digital Asset Management system. This lets the agent reference or share the correct, approved assets when handling creative requests.

### Fetch Asset Metadata (Data Source)

An agent can pull detailed metadata for specific assets — usage rights, file formats, dimensions, tags. This helps make sure the right asset versions are used in the right contexts.

### List Brand Portals and Projects (Data Source)

An agent can retrieve a list of brand portals and projects within Frontify to understand the organizational structure and route requests to the correct brand workspace.

### Retrieve Style Guides (Data Source)

An agent can access typography, color palettes, spacing rules, and other style guide components from Frontify. That means the agent can give accurate design guidance or check that outputs meet brand specs.

### Upload New Assets (Agent Tool)

An agent can upload newly created or approved assets directly into Frontify, organized within the correct project or collection. It takes the manual handoff out of moving work from creative production into the asset library.

### Update Asset Metadata (Agent Tool)

An agent can update tags, descriptions, usage rights, and other metadata on existing Frontify assets. The library stays accurate and searchable as brand requirements shift over time.

### Create Collections (Agent Tool)

An agent can create asset collections or folders within Frontify to organize campaign materials, product launches, or team-specific resources. Good for automating library organization as part of a broader workflow.

### Move or Organize Assets (Agent Tool)

An agent can move assets between projects, collections, or portals in Frontify, keeping everything stored in the right place and accessible to the right teams.

### Share Asset Links (Agent Tool)

An agent can generate and distribute shareable links to specific assets or collections from Frontify. Teams and external stakeholders get direct access to the right brand materials without digging through the library themselves.

### Create or Update Brand Guidelines Pages (Agent Tool)

An agent can add or edit content within brand guideline documents in Frontify. Handy for keeping documentation current when brand rules change or a new product launches.

### Trigger Asset Approval Workflows (Agent Tool)

An agent can kick off approval workflows for newly uploaded or modified assets in Frontify, so the right stakeholders review and sign off on brand materials before they go live.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/