# Connect Frontify to Slack > Automate brand asset notifications, approval workflows, and guideline updates directly in Slack, powered by tray.ai. **Canonical page:** https://tray.ai/connectors/frontify-slack-integrations/ **Frontify connector:** https://tray.ai/connectors/frontify-integrations/ **Frontify documentation:** https://tray.ai/documentation/connectors/service/frontify **Slack connector:** https://tray.ai/connectors/slack-integrations/ **Slack documentation:** https://tray.ai/documentation/connectors/service/slack ## Overview Frontify is where brand teams manage guidelines, digital assets, and creative projects. Slack is where the rest of the business talks. When the two stay separate, brand updates get missed, asset approvals stall, and people keep using outdated materials. Connecting Frontify with Slack via tray.ai puts brand information where your team already is, so everyone stays informed without having to switch tools. Brand consistency depends on timely communication. When a new logo variant goes up, a guideline gets revised, or an asset clears review, the right people need to know now. Without an automated connection between Frontify and Slack, brand managers end up manually posting updates, chasing approvals through email, and fielding the same questions about where to find the latest files. Connecting Frontify to Slack through tray.ai means the right brand information hits the right channels the moment something changes — fewer missed updates, faster creative reviews, and everyone working from approved, current materials. ## Use cases ### Instant Brand Asset Upload Notifications Whenever a new asset is uploaded to a Frontify library, tray.ai automatically sends a formatted Slack message to the relevant channel, including the asset name, category, uploader, and a direct link. Brand managers don't need to manually announce new uploads across multiple teams. Designers, marketers, and content creators are notified the moment fresh assets are available. - Eliminates manual announcement posts for every new asset upload - Reduces time-to-use for newly published brand assets - Keeps remote and distributed teams equally informed ### Brand Guideline Update Alerts When a brand guideline page in Frontify is published or updated, tray.ai sends a Slack notification to designated brand or marketing channels, summarizing what changed and linking directly to the updated section. Teams don't need to periodically check Frontify for changes or rely on inconsistent email updates. Everyone — from agencies to internal designers — stays current with the latest brand standards. - Prevents teams from unknowingly working with outdated brand guidelines - Creates a transparent record of guideline changes in Slack - Reduces inbound questions to brand managers about current standards ### Creative Asset Approval Workflow Automation When a new asset is submitted for review in Frontify, tray.ai sends an interactive Slack message to the designated approver with context, a preview link, and quick-action buttons to approve or request changes. Approval decisions captured in Slack automatically update the asset status back in Frontify, closing the loop without switching tools. Approval cycle times shrink across creative and marketing teams. - Cuts approval turnaround times by surfacing requests in Slack immediately - Removes the need for approvers to monitor Frontify dashboards - Keeps approval status synchronized across both platforms in real time ### New Project or Workspace Creation Announcements When a new project or workspace is created in Frontify, tray.ai can automatically post a Slack message to relevant team channels or send direct messages to assigned contributors. Collaborators know about new creative initiatives right away, without project managers having to broadcast kickoffs manually. Teams can jump into Frontify with context and links already waiting in Slack. - Gets contributors into new Frontify projects faster - Reduces project kickoff communication overhead for brand managers - Ensures no team member misses a project they've been assigned to ### Expiring Asset and License Alerts tray.ai can monitor Frontify for assets approaching expiration dates or licensing deadlines and push warnings into the appropriate Slack channels before issues arise. Brand and legal teams get timely reminders so they can act before an expired asset reaches production materials. That reduces compliance risk and prevents costly mistakes from using unlicensed or time-limited assets. - Proactively prevents use of expired or unlicensed assets in campaigns - Reduces legal and compliance risk across marketing and design teams - Frees brand managers from manually tracking asset expiration calendars ### Brand Portal Activity Digest Reports tray.ai can compile periodic Slack summaries of activity across your Frontify brand portal, including recently added assets, updated guidelines, active projects, and pending approvals. Brand leads get a consolidated digest — daily or weekly — directly in a Slack channel or DM, without having to log into Frontify constantly. That makes it easier to stay on top of what needs attention. - Gives brand leaders a quick snapshot of portal activity in Slack - Reduces the need for manual reporting on brand asset operations - Helps teams prioritize pending reviews and outstanding approvals ### Failed or Rejected Asset Notifications to Creators When an asset is rejected during a review in Frontify, tray.ai immediately sends a Slack direct message to the original creator with reviewer feedback and a link back to the asset. This closes the feedback loop right away, cutting delays from waiting on email notifications or periodic Frontify check-ins. Creators can move faster, and revision cycles stay short. - Accelerates revision cycles by delivering rejection feedback in real time - Reduces frustration from delayed or overlooked review notifications - Keeps creative workflows moving without unnecessary bottlenecks ## Templates ### Notify a Slack Channel When a New Asset is Uploaded to Frontify This template monitors a specified Frontify asset library for new uploads and automatically posts a Slack message to a designated channel, including the asset name, type, uploader, thumbnail, and a direct link. Connectors used: Frontify, Slack ### Send a Slack Alert When a Frontify Brand Guideline is Updated This template detects changes to published brand guideline pages in Frontify and pushes a Slack notification to the brand team channel, summarizing the update and providing a direct link so stakeholders can review the latest version right away. Connectors used: Frontify, Slack ### Route Frontify Asset Approval Requests to Slack for Quick Review When an asset is submitted for approval in Frontify, this template sends an interactive Slack message to the assigned reviewer with context about the asset, a preview link, and action options, with the response automatically synced back to update the asset status in Frontify. Connectors used: Frontify, Slack ### Send a Daily Frontify Brand Portal Activity Digest to Slack This template compiles a daily summary of Frontify activity — new uploads, updated guidelines, pending approvals, and new projects — and delivers a digest message to a designated Slack channel each morning. Connectors used: Frontify, Slack ### Alert Asset Creator in Slack When a Frontify Review is Rejected This template listens for asset rejections in Frontify and immediately sends a Slack direct message to the original creator with the reviewer's feedback and a link to the asset, so they can start revisions without delay. Connectors used: Frontify, Slack ### Post a Slack Notification When a New Frontify Project is Created When a new project or workspace is created in Frontify, this template automatically notifies the relevant Slack channel or assigned team members with project details and a link so contributors can get up to speed and start collaborating right away. Connectors used: Frontify, Slack ## Challenges Tray.ai solves ### Brand Teams Miss Critical Asset and Guideline Updates Frontify and Slack don't have a native connection, so brand updates only reach people who happen to log into Frontify at the right time. Designers and marketers keep using outdated assets or old guidelines simply because no one told them something changed, and brand inconsistency spreads across campaigns as a result. **How Tray.ai helps:** tray.ai listens for real-time events in Frontify — asset uploads, guideline publications, project changes — and immediately pushes relevant notifications to the right Slack channels or individuals. No update goes unnoticed, regardless of how often team members log into Frontify. ### Approval Workflows Are Slow and Difficult to Track Asset approvals in Frontify stall because reviewers aren't actively watching the platform for pending requests. Notifications get missed, brand managers send repeated follow-ups, and keeping track of approval status across multiple assets turns into a project of its own. **How Tray.ai helps:** tray.ai routes approval requests directly into Slack where reviewers are already working, with enough context to make a decision on the spot. Responses captured in Slack are automatically written back to Frontify, so approval status stays current without manual updates in either platform. ### Inconsistent Communication Across Distributed Brand Teams When brand teams span time zones, agencies, and departments, keeping everyone current on Frontify content takes a lot of manual coordination. Brand managers end up posting updates across multiple Slack channels, trying to remember which teams need which notifications, and hoping nothing slips through. That process breaks down fast as teams grow. **How Tray.ai helps:** tray.ai routes Frontify notifications to the correct Slack channels and individuals based on asset type, project, team, or any other attribute. Distributed teams get exactly the updates they need, without brand managers manually managing every communication. ### No Visibility Into Brand Portal Activity Without Logging In Brand leaders need ongoing visibility into what's happening across their Frontify portal — pending approvals, new assets, updated guidelines — but checking manually every day is time-consuming and easy to skip during busy stretches. Gaps in oversight tend to compound quietly. **How Tray.ai helps:** tray.ai automates scheduled digest reports that compile relevant Frontify activity and deliver a clean, actionable summary into a Slack channel. Brand leaders get the visibility they need without a daily login to Frontify. ### Risk of Using Expired or Unlicensed Brand Assets Tracking expiration dates and licensing deadlines across a large Frontify library is easy to get wrong. Without automated alerts, teams can unknowingly use expired stock images or time-limited assets in live campaigns, and by the time anyone notices, the legal exposure is already real. **How Tray.ai helps:** tray.ai monitors asset metadata in Frontify for approaching expiration dates and automatically pushes Slack warnings to relevant team members and channels. Legal, brand, and marketing teams get enough lead time to remove or replace assets before problems surface. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/