# GatherUp + Google Sheets integration > Automatically sync customer feedback, review data, and reputation metrics from GatherUp into Google Sheets for real-time reporting and analysis. **Canonical page:** https://tray.ai/connectors/gatherup-google-sheets-integrations/ **GatherUp connector:** https://tray.ai/connectors/gatherup-integrations/ **GatherUp documentation:** https://tray.ai/documentation/connectors/service/gatherup **Google Sheets connector:** https://tray.ai/connectors/google-sheets-integrations/ **Google Sheets documentation:** https://tray.ai/documentation/connectors/service/google-sheets ## Overview GatherUp is a customer feedback and online review management platform. Google Sheets is where most teams actually do their analysis and share reports. They work well together for businesses that need to track review trends, monitor customer sentiment, and circulate reputation data without manual exports. Connecting GatherUp to Google Sheets through tray.ai means your dashboards stay current with every new review, survey response, or NPS submission — no one has to remember to download anything. Customer reviews are only useful if you can actually work with the data. GatherUp captures a lot of it — star ratings, review text, NPS scores, survey responses, customer details — but getting that data into a format your team can analyze usually means manual CSV downloads and copy-pasting. Connecting GatherUp to Google Sheets cuts that out entirely. Marketing teams can watch review volume over time, operations managers can flag locations with slipping ratings, and customer success teams can track NPS month over month, all from one spreadsheet that updates itself. With tray.ai running the pipeline, your reputation data becomes something people actually reference instead of a file sitting in someone's Downloads folder. ## Use cases ### Automated Review Logging and Tracking Every time a new review comes into GatherUp from Google, Facebook, Yelp, or another platform, tray.ai appends the details — star rating, reviewer name, source platform, review text — as a new row in Google Sheets. The result is a continuously updated master log of all customer reviews, no manual work required. Teams can then apply filters, pivot tables, and charts directly in Sheets to find trends fast. - Eliminate manual CSV exports from GatherUp - Maintain a single source of truth for all review data across locations - Filter and sort reviews by date, rating, or source without any extra steps ### NPS Score Reporting and Trend Analysis When customers complete NPS surveys in GatherUp, their scores and verbatim comments get written automatically to a dedicated Google Sheets tab. Aggregated NPS data broken down by time period, location, or employee gives leadership a clear, current view of customer loyalty. Conditional formatting rules in Sheets can instantly separate detractors, passives, and promoters for quick action. - Track NPS score trends over days, weeks, and months without manual updates - Segment promoters, passives, and detractors automatically for targeted follow-up - Share live NPS reports with stakeholders via a shared Sheets link ### Multi-Location Reputation Dashboard For multi-location businesses, GatherUp aggregates review data across all locations, and tray.ai can route that data into a structured Google Sheets dashboard where each location has its own tab or row. Regional managers can benchmark locations against each other in real time and catch underperformers before a small rating dip turns into a real problem. Location-level summaries recalculate automatically using Sheets formulas whenever new data arrives. - Compare review volume and average rating across all locations at a glance - Automatically surface locations that fall below a defined rating threshold - Give regional managers access to location-specific data without GatherUp logins ### Negative Review Alert and Escalation Logging When GatherUp receives a review below a defined star threshold — say, one or two stars — tray.ai logs it immediately to a dedicated escalation tab in Google Sheets and can trigger an alert at the same time. Customer service managers get a live queue of reviews that need responses, with reviewer contact details, review text, and source platform all in one place. Nothing falls through the cracks. - Keep an always-current escalation queue for low-rated reviews - Log all necessary context alongside the review for fast response - Cut average response time to negative reviews with a centralized action list ### Customer Feedback Survey Response Aggregation GatherUp's first-party survey tools generate structured feedback that can flow automatically into Google Sheets as responses come in. Each response — individual question answers, overall satisfaction scores, open-ended comments — becomes a row in Sheets. Teams can run analysis, build response-rate reports, or combine the data with sales figures or support tickets. - Aggregate all survey responses into one structured, queryable dataset - Combine GatherUp survey data with other spreadsheet data for richer analysis - Automate response-rate tracking without manual counting ### Review Request Campaign Performance Tracking GatherUp lets businesses send review request campaigns by email and SMS, but tracking how many of those requests actually turn into reviews takes work. tray.ai can sync campaign send data alongside resulting review submissions into Google Sheets, so marketing teams can calculate request-to-review conversion rates, compare campaigns over time, and figure out which messaging or timing actually works. - Calculate review request conversion rates automatically in Sheets - Identify top-performing review request campaigns by channel or message - Build performance reports without logging back into GatherUp repeatedly ### Competitor Review Benchmarking Log GatherUp can monitor competitor review activity on major platforms, and tray.ai can push that data into a dedicated Google Sheets tab alongside your own review metrics. Seeing your ratings, review volume, and review velocity next to competitors makes it easy to spot gaps. Marketing and strategy teams get a competitive intelligence resource that updates on its own. - Maintain an up-to-date competitive benchmarking report without manual effort - Visualize your review performance relative to competitors using Sheets charts - Flag when a competitor surpasses your average rating for immediate action ## Templates ### New GatherUp Review to Google Sheets Row Automatically appends a new row to a designated Google Sheet whenever a new review is received or imported in GatherUp, capturing the review source, rating, reviewer name, review text, date, and location. Connectors used: GatherUp, Google Sheets ### GatherUp NPS Response to Google Sheets Tracker Each time a customer submits an NPS survey response in GatherUp, this template writes the score, response category, verbatim comment, and customer details to a Google Sheets NPS tracker, keeping the dataset current for ongoing trend analysis. Connectors used: GatherUp, Google Sheets ### Low-Rating Review Escalation Log in Google Sheets Monitors GatherUp for reviews below a configurable star rating threshold and automatically logs them to a dedicated escalation tab in Google Sheets, giving customer service teams an actionable queue of reviews that need fast responses. Connectors used: GatherUp, Google Sheets ### Weekly GatherUp Review Summary Report in Google Sheets On a scheduled weekly basis, this template pulls aggregated review metrics from GatherUp — total reviews, average rating, NPS score, and review volume by platform — and writes a summary row to a Google Sheets reporting dashboard, building a historical trend record over time. Connectors used: GatherUp, Google Sheets ### Multi-Location Review Sync to Google Sheets Dashboard Pulls review data for all business locations from GatherUp and organizes it into a structured Google Sheets dashboard with per-location tabs, so regional managers can monitor location-level reputation performance from a single shared file. Connectors used: GatherUp, Google Sheets ### GatherUp Survey Response Aggregator in Google Sheets Captures every first-party survey response submitted through GatherUp and writes the full response — including individual question answers, satisfaction scores, and open-ended feedback — to a Google Sheets aggregation spreadsheet for analysis and reporting. Connectors used: GatherUp, Google Sheets ## Challenges Tray.ai solves ### GatherUp Data Exists in Silos Separate from Business Reporting Most businesses run their reporting in Google Sheets or connected BI tools, but GatherUp data lives inside the platform and requires manual exports to appear anywhere else. By the time reputation data reaches decision-makers, it's already out of date. **How Tray.ai helps:** tray.ai creates a persistent, automated pipeline from GatherUp to Google Sheets so review and survey data flows in real time or on a schedule — no manual exports needed. Reputation metrics become a live part of your business reporting instead of an afterthought. ### Handling High Review Volumes Across Multiple Platforms Businesses with multiple locations or high customer volume can generate hundreds of reviews per week across Google, Facebook, Yelp, and other platforms. Moving that volume of data into Sheets manually is practically impossible, and important signals get missed. **How Tray.ai helps:** tray.ai handles high-throughput data flows reliably, processing every review event from GatherUp and appending it to Sheets at scale. Built-in error handling and retry logic mean no reviews get dropped, even during high-volume periods like seasonal spikes. ### Keeping Multi-Location Sheets Organized and Accurate For franchise operators and multi-location businesses, routing review data to the right location-specific tab or row in Google Sheets requires conditional logic that's hard to maintain manually. Misrouted data means inaccurate location-level reports and a dashboard nobody trusts. **How Tray.ai helps:** tray.ai's workflow logic routes GatherUp review data to the correct destination in Google Sheets based on location ID, business unit, or any other field. Dynamic tab targeting and conditional branching ensure data lands exactly where it belongs without manual sorting. ### Inconsistent Data Formatting Between GatherUp and Google Sheets GatherUp's API returns data in formats — nested JSON objects, Unix timestamps, platform-specific identifiers — that don't map cleanly to flat Google Sheets rows without transformation. Without a proper transformation layer, data arrives in Sheets in formats that are difficult or impossible to work with. **How Tray.ai helps:** tray.ai's data mapping and transformation tools let you reshape GatherUp API responses into clean, flat row structures suited for Google Sheets. Date formatting, field renaming, and value normalization are all configurable in the workflow builder without writing custom code. ### Alerting Teams to Reputation Issues Without Constant Manual Monitoring Negative reviews need fast responses to protect brand reputation, but manually checking GatherUp for low-rated reviews throughout the day is time-consuming and unreliable. A bad review can sit unanswered for hours. **How Tray.ai helps:** tray.ai monitors GatherUp for low-rating review events and writes them instantly to a dedicated escalation tab in Google Sheets, while simultaneously triggering alerts via Slack, email, or SMS. Teams get an actionable queue in real time without anyone having to watch GatherUp manually. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/