# Google Business Profile integrations: locations

> Create a location, create a post and upload media in Google Business Profile.

**Canonical page:** https://tray.ai/connectors/google-business-profile-integrations/
**Categories:** Marketing
**Connects through:** HTTP Connector

## Overview

Google Business Profile is how businesses manage their listings on Google Search and Maps, including locations, hours, reviews, posts and photos. Tray.ai connects to Google Business Profile through the HTTP Connector, so your workflows can call the Google Business Profile API alongside the rest of your stack. API access comes through Google Business Profile's partner program or API plan, so you need approved credentials first.

## Use cases

### Locations

Read, create, update, and delete locations in Google Business Profile from any Tray.ai workflow. The Google Business Profile API covers calls such as list locations and create a location.

- List locations
- Create a location
- Update a location

### Reviews

Read and delete reviews in Google Business Profile from any Tray.ai workflow. The Google Business Profile API covers calls such as list reviews and get a review.

- List reviews
- Get a review
- Reply to a review

### Local posts

Read, create, update, and delete local posts in Google Business Profile from any Tray.ai workflow. The Google Business Profile API covers calls such as create a post and list posts.

- Create a post
- List posts
- Update a post

### Media

Read, create, and delete media in Google Business Profile from any Tray.ai workflow. The Google Business Profile API covers calls such as upload media and list media.

- Upload media
- List media
- Delete media

## Challenges Tray.ai solves

### Keeping Google Business Profile credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store Google Business Profile credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the Google Business Profile API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the Google Business Profile API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to Google Business Profile?

Yes. Tray.ai connects to Google Business Profile through the HTTP Connector, which calls the Google Business Profile API directly. Any call the Google Business Profile API documents can run as a step in a Tray.ai workflow. API access comes through Google Business Profile's partner program or API plan, so you need approved credentials first.

### How does Tray.ai authenticate with Google Business Profile?

The Google Business Profile API uses OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated Google Business Profile connector?

Google Business Profile runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated Google Business Profile connector from the Google Business Profile API.

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- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
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