# GoSquared integrations: people, tracking and chats

> Start a Tray.ai workflow when GoSquared sends “Chat message received”. Connect GoSquared to the rest of your data and analytics stack with Tray.ai.

**Canonical page:** https://tray.ai/connectors/gosquared-integrations/
**Categories:** Data and analytics
**Connects through:** HTTP Connector

## Overview

GoSquared is a customer analytics and engagement suite with real-time website analytics, a people CRM built from visitor data, and live chat. Tray.ai connects to GoSquared through the HTTP Connector, so your workflows can call the GoSquared API alongside the rest of your stack.

## Use cases

### People

Read and delete people in GoSquared from any Tray.ai workflow. The GoSquared API covers calls such as list people and get a person.

- List people
- Get a person
- Delete a person

### Tracking

Work with tracking in GoSquared from any Tray.ai workflow. The GoSquared API covers calls such as track an event and track a pageview.

- Track an event
- Track a pageview
- Identify a visitor

### Webhooks

Read, create, and delete webhooks in GoSquared from any Tray.ai workflow. The GoSquared API covers calls such as list webhooks and create a webhook.

- List webhooks
- Create a webhook
- Delete a webhook

### Chats

Read chats in GoSquared from any Tray.ai workflow. The GoSquared API covers calls such as list chats and list archived chats.

- List chats
- List archived chats

### GoSquared events

Start a Tray.ai workflow the moment something happens in GoSquared. GoSquared sends events such as chat message received and person entered a smart group to a Tray.ai webhook trigger.

- Chat message received
- Person entered a smart group
- Person exited a smart group

## Challenges Tray.ai solves

### Keeping GoSquared credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store GoSquared credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the GoSquared API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the GoSquared API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to GoSquared?

Yes. Tray.ai connects to GoSquared through the HTTP Connector, which calls the GoSquared API directly. Any call the GoSquared API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with GoSquared?

The GoSquared API uses an API key in the query string. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated GoSquared connector?

GoSquared runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated GoSquared connector from the GoSquared API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/