# Hubilo + HubSpot integration > Automatically sync attendee data, engagement scores, and lead activity from Hubilo into HubSpot so your post-event pipeline runs itself. **Canonical page:** https://tray.ai/connectors/hubilo-hubspot-integrations/ **Hubilo connector:** https://tray.ai/connectors/hubilo-integrations/ **Hubilo documentation:** https://tray.ai/documentation/connectors/service/hubilo **HubSpot connector:** https://tray.ai/connectors/hubspot-integrations/ **HubSpot documentation:** https://tray.ai/documentation/connectors/service/hubspot ## Overview Hubilo is a virtual and hybrid event platform that generates detailed attendee engagement data — session attendance, poll responses, networking activity, and more. HubSpot is the CRM and marketing automation platform most teams already use to manage contacts, deals, and nurture campaigns. Together, they cover the full path from event to revenue. The problem is that path only works if the data actually moves between them — instantly, accurately, and without someone manually exporting CSVs at midnight. Event marketing produces some of the highest-intent leads a business will ever see, and most teams throw that away by spending days reconciling spreadsheets. By the time a sales rep gets a lead, the prospect has already moved on. When Hubilo and HubSpot are connected through tray.ai, registrations flow into HubSpot immediately, engagement scores feed directly into lead scoring models, and post-event workflows fire based on what each attendee actually did. Sales reps get timely, context-rich notifications so they can follow up while interest is still warm. Marketing can launch nurture sequences tailored to what each attendee saw and did. The gap between lead capture and first conversation shrinks from days to minutes. ## Use cases ### Automatic Contact Creation from Event Registrations When someone registers for a Hubilo event, tray.ai immediately creates or updates their contact record in HubSpot with full registration details — company, job title, event name. No post-event CSV imports, no lag. Sales and marketing can start segmenting and messaging attendees before the event even starts. - Zero manual data entry for event registrations - Contact records are ready to use before the event begins - No duplicate records from manual CSV imports ### Post-Event Lead Scoring Based on Engagement Hubilo tracks what attendees actually did — which sessions they attended, how long they stayed, whether they visited sponsor booths or answered polls. tray.ai maps those signals to HubSpot contact properties or custom scoring fields, adjusting lead scores to reflect real engagement. Sales can then go after the people who were actually paying attention. - Lead scores reflect real behavior, not just registration - Sales teams prioritize follow-up based on what attendees did - Less time wasted chasing people who showed up in name only ### Trigger Post-Event Nurture Campaigns Automatically Once an event wraps, tray.ai enrolls Hubilo attendees into HubSpot email workflows based on the sessions they attended or their overall engagement score. Someone who sat through a product demo gets a different follow-up than someone who only stopped by for networking. That kind of segmentation used to take hours. Now it happens automatically. - Personalized post-event nurture without manual segmentation - Follow-up sequences launch within minutes of the event ending - Higher email engagement because the messaging actually matches what people saw ### Sync Hubilo Session Attendance as HubSpot Timeline Events tray.ai logs each session a contact attended in Hubilo as a timeline event on their HubSpot record, giving sales reps a clear picture of what topics resonated with each prospect before they pick up the phone. No more guessing what someone cares about — it's already in the CRM. - Sales reps see a full picture of prospect interests before calling - Less pre-call research with automatically logged event activity - More relevant conversations, better conversion rates ### Create and Update HubSpot Deals from High-Intent Event Interactions When a Hubilo attendee hits a defined engagement threshold — say, attending a product demo and visiting a sponsor booth — tray.ai automatically creates a deal in HubSpot and assigns it to the right sales rep, with event name, stage, and contact details already filled in. High-intent leads don't sit in a spreadsheet waiting for someone to notice them. - High-intent event leads become pipeline deals without manual intervention - Deals arrive with full context, so reps can act immediately - Hot leads don't go cold while they wait for someone to enter them manually ### Real-Time No-Show and Cancellation Updates in HubSpot Knowing who didn't show up is just as useful as knowing who did. tray.ai listens for no-show and cancellation events in Hubilo and updates the relevant HubSpot contact properties, so marketing can automatically trigger re-engagement campaigns or send reschedule invitations. Your database stays accurate without anyone manually tracking attendance. - No-shows get re-engagement workflows automatically - Contact records stay accurate without manual reconciliation - Every invitation sent has a follow-up path, regardless of whether someone attended ### Sync Hubilo Speaker and Sponsor Contacts into HubSpot Speakers, sponsors, and partners are valuable contacts that shouldn't fall through the cracks after an event ends. tray.ai automatically creates or updates HubSpot contact and company records for Hubilo speakers and sponsors, tagged with relevant event metadata so they're easy to find and segment later. - Speaker and sponsor relationships land in your CRM automatically - Event role tags make segmentation more precise - Relationship pipelines built from event partnerships, not just attendees ## Templates ### Hubilo Registrant to HubSpot Contact Sync Automatically creates or updates a HubSpot contact whenever someone registers for a Hubilo event, mapping name, email, company, job title, and event name. Connectors used: Hubilo, HubSpot ### Post-Event Engagement Score to HubSpot Lead Score After a Hubilo event ends, this template fetches each attendee's engagement score and updates a custom HubSpot contact property so sales can prioritize outreach by actual engagement. Connectors used: Hubilo, HubSpot ### Enroll Post-Event Attendees in HubSpot Workflows by Session Segments Hubilo attendees by the sessions they attended and enrolls them into the right HubSpot email workflows for personalized follow-up. Connectors used: Hubilo, HubSpot ### Create HubSpot Deals from High-Engagement Hubilo Attendees Automatically creates a HubSpot deal and assigns it to a sales rep when a Hubilo attendee meets a configurable engagement threshold, such as attending specific sessions and visiting sponsor booths. Connectors used: Hubilo, HubSpot ### Log Hubilo Session Attendance as HubSpot Timeline Events Records each session a Hubilo registrant attended as a custom timeline event on their HubSpot contact record, so sales reps have the full engagement history at a glance. Connectors used: Hubilo, HubSpot ### Hubilo No-Show Re-Engagement with HubSpot Detects registered attendees who didn't show up to a Hubilo event, updates their HubSpot contact record, and enrolls them in a re-engagement or reschedule workflow. Connectors used: Hubilo, HubSpot ## Challenges Tray.ai solves ### Matching Hubilo Attendees to Existing HubSpot Contacts Event registrants often use different email addresses or name formats than what's already in HubSpot, which creates duplicate records or missed matches when data is imported manually. At large events with thousands of registrants, this gets messy fast. **How Tray.ai helps:** tray.ai lets you build matching logic that searches HubSpot by multiple identifiers — email, name, or company — before deciding whether to create or update a contact. Deduplication steps and conditional branches keep your CRM clean regardless of registration volume. ### Handling Large Volumes of Event Data at Scale Enterprise events in Hubilo can generate thousands of attendee records, session logs, and engagement events at once. Simple point-to-point integrations buckle under that load, causing delays or dropped data. **How Tray.ai helps:** tray.ai handles paginated API responses from Hubilo, processing attendee records in batches with built-in retry logic and error handling. Large events don't need special treatment — the same workflow that handles 50 attendees handles 50,000. ### Mapping Custom Hubilo Fields to HubSpot Contact Properties Hubilo supports custom registration questions and engagement metrics that don't map directly to standard HubSpot contact properties. Without a flexible mapping layer, that data gets dropped during integration. **How Tray.ai helps:** tray.ai's visual data mapper lets you connect any Hubilo field — including custom registration answers and event-specific metadata — to the right HubSpot property. Transformations and formatting rules apply inline, no code needed. ### Keeping Data in Sync Across Multiple Concurrent Events Organizations running several Hubilo events at the same time need attendee data to land in the right HubSpot campaigns and pipelines, not jumbled together. Mixed event data produces inaccurate reporting and misdirected follow-up. **How Tray.ai helps:** tray.ai workflows can be parameterized with event-specific identifiers from Hubilo, so each event's data flows into the correct HubSpot campaign, list, or pipeline. Event metadata tags are applied at every step, keeping multi-event reporting clean. ### Triggering Real-Time Actions Without Polling Delays Scheduled exports and manual syncs create a lag between when something happens in Hubilo — a registration, a session join, a booth visit — and when it appears in HubSpot. By then, the window for timely outreach is already closing. **How Tray.ai helps:** tray.ai connects to Hubilo's webhook and API events so workflows fire in real time. A registration or engagement event in Hubilo can reach HubSpot and trigger a sales notification within seconds, while the prospect's interest is still fresh. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/