# Leadfeeder integrations: companies and contacts

> Add a company to lists, add a contact to lists and create a custom feed in Leadfeeder. Connect Leadfeeder to the rest of your sales stack with Tray.ai.

**Canonical page:** https://tray.ai/connectors/leadfeeder-integrations/
**Categories:** Sales
**Connects through:** HTTP Connector

## Overview

Leadfeeder identifies the companies visiting your website, shows which pages they viewed, and adds firmographic and contact data so sales teams can follow up. Tray.ai connects to Leadfeeder through the HTTP Connector, so your workflows can call the Leadfeeder API alongside the rest of your stack.

## Use cases

### Companies

Read, create, and update companies in Leadfeeder from any Tray.ai workflow. The Leadfeeder API covers calls such as search companies and get company details.

- Search companies
- Get company details
- Update a company

### Contacts

Read, create, and update contacts in Leadfeeder from any Tray.ai workflow. The Leadfeeder API covers calls such as search contacts and get contact details.

- Search contacts
- Get contact details
- Update a contact

### Web visits

Read web visits in Leadfeeder from any Tray.ai workflow. The Leadfeeder API covers calls such as search web visits and list visitor companies.

- Search web visits
- List visitor companies

### Custom feeds

Read, create, update, and delete custom feeds in Leadfeeder from any Tray.ai workflow. The Leadfeeder API covers calls such as list custom feeds and create a custom feed.

- List custom feeds
- Create a custom feed
- Update a custom feed

### Campaigns

Read and update campaigns in Leadfeeder from any Tray.ai workflow. The Leadfeeder API covers calls such as list campaigns and get campaign details.

- List campaigns
- Get campaign details
- Update a campaign

### Custom fields

Read, create, update, and delete custom fields in Leadfeeder from any Tray.ai workflow. The Leadfeeder API covers calls such as list custom fields and create a custom field.

- List custom fields
- Create a custom field
- Update a custom field

## Challenges Tray.ai solves

### Keeping Leadfeeder credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store Leadfeeder credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the Leadfeeder API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the Leadfeeder API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to Leadfeeder?

Yes. Tray.ai connects to Leadfeeder through the HTTP Connector, which calls the Leadfeeder API directly. Any call the Leadfeeder API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with Leadfeeder?

The Leadfeeder API uses an API key in a request header and OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated Leadfeeder connector?

Leadfeeder runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated Leadfeeder connector from the Leadfeeder API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/