# LeadIQ integrations: people and companies

> Submit person feedback, create a list and create a company list in LeadIQ. Connect LeadIQ to the rest of your sales stack with Tray.ai.

**Canonical page:** https://tray.ai/connectors/leadiq-integrations/
**Categories:** Sales
**Connects through:** HTTP Connector

## Overview

LeadIQ is a B2B prospecting tool for finding people and companies, pulling verified work emails and phone numbers, and saving prospects to lists for sales outreach. Tray.ai connects to LeadIQ through the HTTP Connector, so your workflows can call the LeadIQ API alongside the rest of your stack.

## Use cases

### People

Read and create people in LeadIQ from any Tray.ai workflow. The LeadIQ API covers calls such as search for people and run an advanced search.

- Search for people
- Run an advanced search
- Get a prospect

### Companies

Read companies in LeadIQ from any Tray.ai workflow. The LeadIQ API covers calls such as search for companies and get company technologies.

- Search for companies
- Get company technologies

### Prospect lists

Read and create prospect lists in LeadIQ from any Tray.ai workflow. The LeadIQ API covers calls such as list prospect lists and create a list.

- List prospect lists
- Create a list
- Add a prospect to a list

### Company lists

Read, create, update, and delete company lists in LeadIQ from any Tray.ai workflow. The LeadIQ API covers calls such as list company lists and create a company list.

- List company lists
- Create a company list
- Update a company list

### Account

Read account in LeadIQ from any Tray.ai workflow. The LeadIQ API covers calls such as get account plans and check credit usage.

- Get account plans
- Check credit usage

## Challenges Tray.ai solves

### Keeping LeadIQ credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store LeadIQ credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the LeadIQ API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the LeadIQ API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to LeadIQ?

Yes. Tray.ai connects to LeadIQ through the HTTP Connector, which calls the LeadIQ API directly. Any call the LeadIQ API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with LeadIQ?

The LeadIQ API uses basic authentication and an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated LeadIQ connector?

LeadIQ runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated LeadIQ connector from the LeadIQ API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/