# LoyaltyLion integrations: customers

> Add points, create an activity and create an order in LoyaltyLion, and start a workflow when LoyaltyLion sends “Customer updated”.

**Canonical page:** https://tray.ai/connectors/loyaltylion-integrations/
**Categories:** Marketing
**Connects through:** HTTP Connector

## Overview

LoyaltyLion is a loyalty and rewards platform for online stores, running points, tiers, referrals and rewards for shoppers. Tray.ai connects to LoyaltyLion through the HTTP Connector, so your workflows can call the LoyaltyLion API alongside the rest of your stack.

## Use cases

### Customers

Read, create, update, and delete customers in LoyaltyLion from any Tray.ai workflow. The LoyaltyLion API covers calls such as list customers and update a customer.

- List customers
- Update a customer
- Add points

### Customer rewards

Read customer rewards in LoyaltyLion from any Tray.ai workflow. The LoyaltyLion API covers calls such as list available rewards and redeem a reward.

- List available rewards
- Redeem a reward
- Refund a reward

### Activities

Read, create, and update activities in LoyaltyLion from any Tray.ai workflow. The LoyaltyLion API covers calls such as list activities and create an activity.

- List activities
- Create an activity
- Update an activity

### Orders

Read, create, and update orders in LoyaltyLion from any Tray.ai workflow. The LoyaltyLion API covers calls such as list orders and get an order.

- List orders
- Get an order
- Create an order

### Webhooks

Read, create, and delete webhooks in LoyaltyLion from any Tray.ai workflow. The LoyaltyLion API covers calls such as list webhooks and create a webhook.

- List webhooks
- Create a webhook
- Delete a webhook

### LoyaltyLion events

Start a Tray.ai workflow the moment something happens in LoyaltyLion. LoyaltyLion sends events such as customer updated and customer enrolled to a Tray.ai webhook trigger.

- Customer updated
- Customer enrolled
- Customer tier upgraded

## Frequently asked questions

### Does Tray.ai connect to LoyaltyLion?

Yes. Tray.ai connects to LoyaltyLion through the HTTP Connector, which calls the LoyaltyLion API directly. Any call the LoyaltyLion API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with LoyaltyLion?

The LoyaltyLion API uses a bearer token and OAuth 2.0. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated LoyaltyLion connector?

LoyaltyLion runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated LoyaltyLion connector from the LoyaltyLion API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/