# Mailjet + Magento 2 integration > Sync customer data, trigger transactional emails, and run personalized campaigns — no manual code required. **Canonical page:** https://tray.ai/connectors/mailjet-magento-2-integrations/ **Mailjet connector:** https://tray.ai/connectors/mailjet-integrations/ **Mailjet documentation:** https://tray.ai/documentation/connectors/service/mailjet **Magento 2 connector:** https://tray.ai/connectors/magento-2-integrations/ **Magento 2 documentation:** https://tray.ai/documentation/connectors/service/magento-2 ## Overview Mailjet and Magento 2 are a natural fit for eCommerce businesses that depend on timely, data-driven email to drive revenue and keep customers coming back. Magento 2 runs your storefront — capturing orders, managing customers, tracking product activity — while Mailjet handles the email infrastructure that turns that data into real engagement. Connect the two and your marketing and transactional email programs always run on fresh, accurate commerce data. When Mailjet and Magento 2 run separately, your marketing team spends its days chasing data exports, manually importing subscriber lists, and guessing which customers need which messages. Orders go unacknowledged, abandoned carts go unrecovered, and new customers never get the welcome emails that turn them into repeat buyers. Connecting Magento 2 to Mailjet through tray.ai means every customer action in your store — a new registration, a completed purchase, a product return — automatically triggers the right email at the right moment. Contact lists stay current, segmentation reflects actual purchase behavior, and your team can focus on strategy instead of spreadsheets. The result is a faster, more personal email program that grows with your catalog and customer base. ## Use cases ### Automated Order Confirmation and Transactional Emails When a customer places an order in Magento 2, tray.ai instantly passes the order details to Mailjet to trigger a branded, personalized order confirmation email. Every transaction is acknowledged in real time without manual intervention, building trust at the moment it matters most. - Eliminate delays between order placement and email confirmation - Populate order details, product names, and totals dynamically using Magento 2 data - Maintain brand consistency with Mailjet's drag-and-drop email templates ### Abandoned Cart Recovery Campaigns When a Magento 2 shopper adds items to their cart but doesn't complete checkout, tray.ai detects the abandoned session and enrolls the customer in a targeted Mailjet email sequence. Time-sensitive reminders with cart contents and personalized incentives go out automatically to recover lost revenue. - Recover abandoned carts with minimal manual effort from your marketing team - Customize recovery timing and number of follow-up emails per business rules - Include dynamic product images and pricing pulled directly from Magento 2 ### New Customer Welcome Series As soon as a new account is created in Magento 2, tray.ai adds the customer to a dedicated Mailjet contact list and triggers a multi-step welcome email series. This sequence introduces your brand, surfaces relevant products, and guides new subscribers toward their first purchase. - Automatically onboard every new Magento 2 registrant into Mailjet - Segment new customers by registration source or initial product interest - Improve first-purchase conversion rates with timely, relevant welcome content ### Customer List Segmentation Based on Purchase Behavior tray.ai continuously syncs Magento 2 order history into Mailjet contact properties and lists, enabling granular segmentation by purchase frequency, average order value, product category preference, and more. Your Mailjet campaigns always reflect the most current customer behavior from your store. - Keep Mailjet contact segments accurate without manual CSV imports - Target high-value customers with exclusive offers based on lifetime spend - Suppress recently purchased customers from irrelevant promotions automatically ### Post-Purchase Review and Upsell Requests After an order is fulfilled and shipped in Magento 2, tray.ai triggers a Mailjet email asking the customer to leave a review and surfacing recommended complementary products. This flow nurtures the post-purchase relationship and opens the door to repeat business. - Time post-purchase emails precisely to shipment or delivery confirmation events - Drive product review volume without manual outreach from your team - Surface relevant upsell and cross-sell products powered by Magento 2 catalog data ### Win-Back Campaigns for Lapsed Customers tray.ai monitors Magento 2 for customers who haven't purchased within a defined time window and automatically enrolls them in a Mailjet re-engagement campaign. Personalized win-back offers, loyalty incentives, or a simple check-in message can reactivate customers before they're gone for good. - Proactively identify at-risk customers using Magento 2 purchase date data - Send personalized win-back offers timed to each customer's lapse period - Remove re-engaged customers from the sequence automatically upon purchase ### Real-Time Subscriber Opt-In and Opt-Out Sync When a customer subscribes or unsubscribes from marketing emails in Magento 2, tray.ai immediately reflects that preference in Mailjet, keeping you compliant with GDPR, CAN-SPAM, and other regulations. Opt-in registrations captured through Mailjet campaigns are also pushed back into Magento 2 customer records to keep both platforms consistent. - Maintain regulatory compliance by syncing opt-out signals in real time - Eliminate the risk of emailing unsubscribed contacts stored in Magento 2 - Ensure a single source of truth for email consent across both platforms ## Templates ### Magento 2 New Order → Mailjet Transactional Email Automatically sends a branded order confirmation email via Mailjet every time a new order is placed in Magento 2, populating the email with dynamic order details, customer name, and product line items. Connectors used: Magento 2, Mailjet ### Magento 2 New Customer → Mailjet Contact Creation and Welcome Email When a new customer account is created in Magento 2, this template adds them to a Mailjet contact list and immediately triggers the first email in a welcome series, complete with personalized merge fields. Connectors used: Magento 2, Mailjet ### Magento 2 Abandoned Cart → Mailjet Recovery Sequence Detects abandoned shopping sessions in Magento 2 on a scheduled interval and enrolls those customers in a multi-step Mailjet recovery email sequence, including cart contents and a customizable discount offer. Connectors used: Magento 2, Mailjet ### Magento 2 Order Fulfilled → Mailjet Post-Purchase Email Automatically sends a post-purchase email via Mailjet when an order is marked as shipped or complete in Magento 2, requesting a product review and recommending related items from the catalog. Connectors used: Magento 2, Mailjet ### Magento 2 Subscriber Sync → Mailjet Contact List Update Keeps Mailjet contact lists continuously in sync with Magento 2 newsletter subscriber records, adding new opt-ins and removing unsubscribes in real time to maintain clean, compliant lists. Connectors used: Magento 2, Mailjet ### Magento 2 Lapsed Customer → Mailjet Win-Back Campaign Runs on a daily or weekly schedule to identify Magento 2 customers who haven't purchased within a configurable number of days, then automatically enrolls them in a targeted Mailjet win-back email campaign. Connectors used: Magento 2, Mailjet ## Challenges Tray.ai solves ### Keeping Contact Lists Accurate Across Both Platforms Magento 2 and Mailjet each maintain their own records of customers and subscribers, and without a live integration they quickly fall out of sync. New customers, address changes, and unsubscribe events in one platform aren't reflected in the other, leading to deliverability problems, compliance risks, and wasted campaign spend on contacts who've moved on or opted out. **How Tray.ai helps:** tray.ai listens for customer and subscriber events in Magento 2 in real time and immediately pushes updates to Mailjet — new contact creation, property changes, and opt-out signals alike. Bi-directional sync means that unsubscribes from Mailjet campaigns are also written back to Magento 2, keeping a consistent and compliant record across both systems. ### Triggering Transactional Emails at Exactly the Right Moment Order confirmations, shipping notifications, and account emails need to arrive promptly to do their job. When these triggers rely on manual exports or scheduled batch jobs, delays are inevitable — and those delays erode customer trust and drive up support inquiries about order status. **How Tray.ai helps:** tray.ai connects to Magento 2 webhooks and event triggers so that order status changes, new registrations, and other events initiate Mailjet API calls within seconds. This event-driven architecture means transactional emails go out in near real time, matching the immediacy eCommerce customers now expect as standard. ### Mapping Complex Magento 2 Order Data to Mailjet Email Templates Magento 2 order objects contain nested data structures — line items, configurable product options, bundled SKUs, tiered pricing — that have to be transformed and flattened before they can be injected into Mailjet email templates. Without capable middleware, this data transformation is either lost entirely or requires expensive custom development. **How Tray.ai helps:** tray.ai's visual data mapper and built-in transformation operators let teams reshape Magento 2 order payloads into exactly the format Mailjet templates expect. Complex nested arrays can be iterated, calculated fields added, and conditional logic applied — all without writing custom code — so every email is populated with accurate, well-formatted product and order data. ### Managing High-Volume Email Triggering During Peak Commerce Periods During seasonal sales, flash promotions, or product launches, Magento 2 can generate thousands of order and customer events in a short window. Integrations that can't handle burst volume risk dropping events, sending duplicate emails, or overwhelming the Mailjet sending API with unthrottled requests. **How Tray.ai helps:** tray.ai's workflow engine handles high-throughput event volumes with automatic queuing, retry logic, and rate-limit awareness for the Mailjet API. Workflows process events reliably even during peak periods, and built-in error handling logs and retries any failed sends without manual intervention — so no customer communication gets lost during your busiest trading days. ### Ensuring GDPR and Email Compliance Across Both Systems eCommerce businesses in regulated markets need email consent captured in Magento 2 to be honored in Mailjet immediately, with opt-outs processed without delay. Even a few hours of lag between systems can mean sending marketing emails to customers who've withdrawn consent — real legal exposure and a genuine hit to brand trust. **How Tray.ai helps:** tray.ai processes consent and subscription status changes as they happen in Magento 2, immediately updating the corresponding Mailjet contact's opt-in status. Unsubscribe events from Mailjet campaigns are written back to Magento 2 customer records the same way, creating a closed compliance loop that runs continuously with no manual auditing required. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/