# Mav integrations: contacts and conversions

> Mav is an AI texting assistant for insurance agencies that contacts new leads by SMS, qualifies them, follows up, and hands interested leads to licensed…

**Canonical page:** https://tray.ai/connectors/mav-integrations/
**Categories:** Sales
**Connects through:** HTTP Connector

## Overview

Mav is an AI texting assistant for insurance agencies that contacts new leads by SMS, qualifies them, follows up, and hands interested leads to licensed agents. Tray.ai connects to Mav through the HTTP Connector, so your workflows can call the Mav API alongside the rest of your stack.

## Use cases

### Contacts

Read contacts in Mav from any Tray.ai workflow. The Mav API covers calls such as find a contact by phone and get a contact.

- Find a contact by phone
- Get a contact

### Conversions

Read conversions in Mav from any Tray.ai workflow. The Mav API covers calls such as list conversions and record a conversion event.

- List conversions
- Record a conversion event

## Challenges Tray.ai solves

### Keeping Mav credentials out of logs

A raw API call usually means pasting a key or token into the request, where it ends up in step inputs, logs, and screenshots.

**How Tray.ai helps:** Store Mav credentials once as a Tray.ai authentication and reference them from the HTTP Connector. Tray.ai masks authentication values in logs, so the secret never shows up in a step's input or output.

### Going from the Mav API docs to a working call

Translating an example request from API docs into a workflow step means copying the method, URL, headers, and body by hand.

**How Tray.ai helps:** Paste a cURL example from the Mav API docs into the HTTP Connector and Tray.ai fills in the method, URL, headers, and body for you.

### Handling files and non-JSON responses

Not every API answers in JSON. Some return XML, files, or binary data, or expect a multipart upload.

**How Tray.ai helps:** The HTTP Connector parses JSON and XML responses, returns files you can pass to the next step, and sends multipart form data for uploads.

## Frequently asked questions

### Does Tray.ai connect to Mav?

Yes. Tray.ai connects to Mav through the HTTP Connector, which calls the Mav API directly. Any call the Mav API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with Mav?

The Mav API uses a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated Mav connector?

Mav runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated Mav connector from the Mav API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/