# Moz integrations: site metrics, links and keywords

> Generate a SERP and create a location in Moz, and start a workflow when Moz sends “Location created”.

**Canonical page:** https://tray.ai/connectors/moz-integrations/
**Categories:** Marketing
**Connects through:** HTTP Connector

## Overview

Moz provides SEO data and tools, including link metrics, domain authority, keyword research, search result data, and local business listing management. Tray.ai connects to Moz through the HTTP Connector, so your workflows can call the Moz API alongside the rest of your stack.

## Use cases

### Site metrics

Read site metrics in Moz from any Tray.ai workflow. The Moz API covers calls such as fetch site metrics and fetch brand authority.

- Fetch site metrics
- Fetch brand authority
- Fetch site metric histories

### Links

Read links in Moz from any Tray.ai workflow. The Moz API covers calls such as list links and filter links by domain.

- List links
- Filter links by domain
- List linking domains

### Keywords

Read keywords in Moz from any Tray.ai workflow. The Moz API covers calls such as fetch keyword metrics and fetch keyword difficulty.

- Fetch keyword metrics
- Fetch keyword difficulty
- Fetch search intent

### Search results

Read and create search results in Moz from any Tray.ai workflow. The Moz API covers calls such as fetch a SERP and generate a SERP.

- Fetch a SERP
- Generate a SERP
- List ranking keywords

### Locations

Read, create, and update locations in Moz from any Tray.ai workflow. The Moz API covers calls such as create a location and update a location.

- Create a location
- Update a location
- List locations

### Moz events

Start a Tray.ai workflow the moment something happens in Moz. Moz sends events such as location created and location updated to a Tray.ai webhook trigger.

- Location created
- Location updated
- Location canceled

## Frequently asked questions

### Does Tray.ai connect to Moz?

Yes. Tray.ai connects to Moz through the HTTP Connector, which calls the Moz API directly. Any call the Moz API documents can run as a step in a Tray.ai workflow.

### How does Tray.ai authenticate with Moz?

The Moz API uses an API key in a request header. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated Moz connector?

Moz runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated Moz connector from the Moz API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
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- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/