# New Hubilo integrations

> Connect Hubilo's virtual and hybrid event platform to your CRM, marketing tools, and data stack to turn event engagement into pipeline.

**Canonical page:** https://tray.ai/connectors/new-hubilo-integrations/
**Categories:** Marketing
**Documentation:** https://tray.ai/documentation/connectors/service/new-hubilo

## Overview

Hubilo is a virtual, hybrid, and in-person event platform used by enterprises to run conferences, webinars, and networking events at scale. When you integrate Hubilo with the rest of your tech stack, attendee data syncs automatically, follow-up campaigns fire from session engagement, and event ROI signals land directly in your CRM and marketing automation tools. With tray.ai's New Hubilo connector, teams stop doing manual data exports and make sure every registrant, attendee, and lead gets actioned in real time.

## Use cases

### Real-Time Attendee Sync to CRM

When a contact registers or attends a Hubilo event, automatically create or update their record in Salesforce, HubSpot, or any CRM. Map Hubilo registration fields — company, job title, session interests — directly to CRM properties so sales reps have full context before they reach out.

- Eliminate manual CSV exports and imports after every event
- Keep CRM records current with the latest attendee status and engagement score
- Cut time-to-follow-up from days to minutes

### Post-Event Marketing Campaign Triggers

Use Hubilo session attendance and engagement data to segment attendees and automatically enroll them in targeted Marketo, Pardot, or HubSpot email nurture sequences. Attendees who watched a product demo get routed into a different drip campaign than those who only caught the keynote.

- Personalize follow-up based on what each attendee actually did during the event
- Improve post-event email open rates through relevance-driven segmentation
- Cut manual campaign setup work after each event

### Lead Scoring Enrichment from Event Engagement

Feed Hubilo engagement signals — booth visits, poll responses, networking interactions, session replays — into your lead scoring model. Automatically update scores in your CRM or marketing automation platform so high-intent attendees reach sales at the right moment.

- Pull event intent data into unified lead scores
- Prioritize sales outreach based on in-event engagement depth
- Stop high-value event leads from slipping through the cracks

### Automated Webinar-to-Pipeline Reporting

Aggregate Hubilo event performance data — registration counts, attendance rates, session engagement, conversion metrics — into a central BI tool like Looker, Tableau, or Google Sheets. Build dashboards that show exactly how events contribute to pipeline and revenue without manual data wrangling.

- Automate event ROI reporting across multiple Hubilo events
- Give marketing leadership real-time visibility into event pipeline contribution
- Standardize reporting format across all virtual and hybrid events

### Slack and Teams Notifications for Event Milestones

Alert sales, marketing, and event ops teams in real time when Hubilo milestones hit — registration thresholds reached, VIP attendees joining a session, speaker no-shows detected. Route the right alerts to the right Slack channels or Microsoft Teams rooms automatically.

- Keep cross-functional teams informed without anyone babysitting Hubilo dashboards
- Respond fast when high-value attendees or sponsors engage
- Reduce operational surprises during live events

### Attendee Data Enrichment via Third-Party APIs

When a new registrant appears in Hubilo, automatically enrich their profile using Clearbit, ZoomInfo, or similar tools, then write the enhanced data back to both Hubilo and your CRM. Sales and event teams get richer context on who's attending before the event goes live.

- Add firmographic and technographic detail to registration records
- Help sales prioritize outreach to high-value registered attendees pre-event
- Keep enriched data consistent across Hubilo and downstream systems

### AI-Powered Event Recap and Follow-Up Generation

After a Hubilo event wraps, use tray.ai's AI capabilities to auto-generate personalized follow-up email drafts, session summaries, and action items for each attendee segment. Session metadata and engagement logs feed into an LLM workflow to produce relevant, timely content at scale.

- Scale post-event communication without adding headcount
- Send recaps that reference the sessions each attendee actually joined
- Speed up pipeline by cutting the follow-up preparation cycle

## Templates

### Hubilo Registration to Salesforce Lead Creation

Automatically creates or updates a Salesforce lead record every time a new attendee registers for a Hubilo event, mapping all registration fields and tagging the lead with the event name.

Connectors used: New Hubilo, Salesforce

### Hubilo Attendee Engagement to HubSpot Workflow Enrollment

Syncs post-event session attendance data from Hubilo to HubSpot, updating contact properties and enrolling attendees in segment-specific nurture workflows based on which sessions they attended.

Connectors used: New Hubilo, HubSpot

### Hubilo Event Metrics to Google Sheets Dashboard

Pulls registration, attendance, and engagement metrics from Hubilo after each event and appends them to a structured Google Sheets report used for executive event ROI dashboards.

Connectors used: New Hubilo, Google Sheets

### New Hubilo Registrant Enrichment and CRM Sync

Enriches every new Hubilo registrant with firmographic data from Clearbit, then writes enriched contact records to both Salesforce and back to Hubilo for use by event staff.

Connectors used: New Hubilo, Clearbit, Salesforce

### VIP Attendee Slack Alert and Sales Notification

Monitors Hubilo for registrations or session joins from accounts flagged as VIP or target accounts in Salesforce, then fires an instant Slack alert to the owning sales rep with attendee details.

Connectors used: New Hubilo, Salesforce, Slack

### Post-Event AI Follow-Up Email Draft Generator

After a Hubilo event closes, generates personalized follow-up email drafts for each attendee segment using OpenAI, based on the sessions attended and engagement score, ready for review in a shared Google Doc.

Connectors used: New Hubilo, OpenAI, Google Docs

## Challenges Tray.ai solves

### Event Data Trapped in Hubilo After Each Event

After events wrap, registrant lists, attendance records, and engagement scores tend to sit idle in Hubilo unless someone manually exports and distributes them. Follow-up gets delayed, and valuable intent data rarely reaches sales or marketing in a usable form.

**How Tray.ai helps:** tray.ai's New Hubilo connector listens to webhooks and scheduled triggers so data flows automatically to CRMs, marketing platforms, and data warehouses the moment an event ends — no manual exports required.

### Inconsistent Field Mapping Between Hubilo and CRM

Hubilo registration forms often collect custom fields that don't map cleanly to standard CRM fields, which leads to data loss or time-consuming manual reconciliation after every event cycle.

**How Tray.ai helps:** tray.ai's visual data mapper lets teams build explicit, reusable field transformation logic between Hubilo's registration schema and any CRM's data model, so data arrives clean and consistent every time.

### No Real-Time Alerting for High-Value Attendees

Sales teams often find out a key prospect attended an event days after the fact, well after the engagement window has closed. Hubilo's native notifications don't connect to CRM account lists, so there's no way to spot and act on VIP attendees in the moment.

**How Tray.ai helps:** tray.ai workflows cross-reference incoming Hubilo attendance events against Salesforce target account lists in real time, firing instant Slack or email alerts to the relevant sales rep the moment a VIP joins.

### Difficulty Proving Event ROI Across Multiple Events

Marketing teams running multiple Hubilo events per quarter struggle to pull performance data into unified pipeline and revenue reports. Each event's data lives in its own Hubilo dashboard, making cross-event analysis tedious and inconsistent.

**How Tray.ai helps:** tray.ai automates the extraction and standardization of Hubilo event metrics into a central BI tool or data warehouse after every event, so cross-event ROI dashboards stay current without manual data wrangling.

### Scaling Post-Event Follow-Up Without Growing Headcount

Personalizing follow-up for hundreds or thousands of attendees based on their specific session activity is labor-intensive, and it usually results in generic blast emails that underperform — wasting the engagement signals Hubilo captured.

**How Tray.ai helps:** tray.ai's AI-native workflow capabilities let teams feed Hubilo session engagement data into LLM-powered steps that auto-generate personalized email drafts at scale, so follow-up quality doesn't depend on how many people are available to write it.

## Agent features

### Fetch Event Details (Data Source)

Retrieve information about events, including schedules, descriptions, and settings. An agent can use this data to answer attendee questions or summarize events across other systems.

### Look Up Attendee Information (Data Source)

Query registered attendees for a given event, including profile details, registration status, and check-in state. Useful for personalizing communications or validating participation.

### Retrieve Session Data (Data Source)

Pull details on individual sessions within an event, including speakers, timeslots, and topics. An agent can use this to build agendas, answer scheduling questions, or surface relevant content to attendees.

### Access Engagement Metrics (Data Source)

Fetch engagement statistics like poll responses, Q&A activity, and session attendance rates. An agent can use this data to generate post-event reports or trigger follow-up workflows based on participation levels.

### List Speakers and Exhibitors (Data Source)

Retrieve profiles of speakers and exhibitors participating in an event. This lets an agent answer attendee questions about who is presenting or exhibiting and what they cover.

### Register Attendee for Event (Agent Tool)

Programmatically register a new attendee in Hubilo, capture their details, and send confirmation. An agent can automate registration workflows triggered from CRM updates, form submissions, or other systems.

### Update Attendee Profile (Agent Tool)

Modify an existing attendee's contact details, custom fields, or group assignments. An agent can keep attendee records in sync when changes are detected in connected platforms like Salesforce or HubSpot.

### Create or Update Sessions (Agent Tool)

Add new sessions or modify existing session details within an event. An agent can automate agenda updates when content is approved or scheduling changes come in from external planning tools.

### Send Announcements to Attendees (Agent Tool)

Trigger broadcast messages or notifications to event attendees through Hubilo. An agent can automate communications like session reminders, schedule changes, or post-event thank-you messages.

### Add or Manage Exhibitors (Agent Tool)

Create or update exhibitor listings within an event, including booth details and representative information. An agent can sync exhibitor data from a CRM or partner management system to keep listings accurate.

### Check In Attendees (Agent Tool)

Mark attendees as checked in upon arrival or session entry within Hubilo. An agent can automate check-in confirmations and trigger downstream actions like badge printing or CRM activity logging.

### Export Post-Event Reports (Data Source)

Pull structured post-event data including attendance summaries, session ratings, and lead captures. An agent can use this to populate dashboards, send stakeholder digests, or feed data into marketing analytics tools.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/