# Pex integrations

> Connect Pex's audio and video fingerprinting to your existing tools and stop managing rights, licensing, and royalty workflows by hand.

**Canonical page:** https://tray.ai/connectors/pex-integrations/
**Categories:** Databases, Security and compliance
**Documentation:** https://tray.ai/documentation/connectors/service/pex

## Overview

Pex is the world's largest audio and video attribution platform, letting rights holders, publishers, and platforms track, license, and monetize their content across the internet. Integrating Pex with your broader tech stack removes the manual bottlenecks in content identification, rights clearance, and royalty reporting. With tray.ai, teams can orchestrate Pex's attribution API alongside CRMs, rights management systems, data warehouses, and communication tools to build fully automated content licensing pipelines.

## Use cases

### Automated Content Attribution & Rights Identification

When new audio or video content is uploaded to your platform or detected across third-party sites, tray.ai can trigger Pex attribution lookups automatically and route the results to your rights management system. No more manual submission queues or follow-up — every piece of content gets checked against Pex's fingerprint database in real time. Rights holders get instant visibility into where their content is being used without lifting a finger.

- Eliminate manual content submission queues by automating fingerprint lookups on upload events
- Route identified content data directly into rights management platforms like Counterpoint or RoyaltyShare
- Cut time-to-identification from days to seconds for large content catalogs

### Royalty Reporting & Distribution Automation

Pex surfaces detailed usage data on audio and video content, but turning that raw attribution data into royalty reports typically requires significant manual processing. With tray.ai, you can automatically pull Pex usage reports on a schedule, transform and aggregate the data, and push it into royalty accounting systems or data warehouses. Rights holders and publishers get accurate, timely statements without the work landing on your finance or operations teams.

- Schedule automated pulls of Pex usage data and deliver formatted reports to finance systems
- Sync attribution data to Snowflake, BigQuery, or Redshift for consolidated royalty analytics
- Trigger payment workflows in Tipalti or Stripe when usage thresholds are met

### Licensing Workflow Orchestration

When Pex detects unlicensed use of registered content, a licensing opportunity or enforcement action needs to move fast. tray.ai can watch for Pex alerts on unlicensed usage and automatically create tasks in your legal or licensing team's workflow tools, draft outreach emails, or open licensing negotiations via your CRM. Nothing falls through — every detection becomes a tracked, actionable item.

- Auto-create licensing tasks in Salesforce, HubSpot, or Jira when unlicensed usage is detected
- Trigger templated outreach emails to infringing parties with pre-populated content details
- Log all licensing actions against the specific Pex attribution record for a complete audit trail

### Content Catalog Onboarding & Registration

Registering large catalogs of audio or video content with Pex is a prerequisite for tracking and monetization, yet doing it one asset at a time doesn't scale. tray.ai can automate bulk registration workflows by listening to asset management systems or DAMs for new additions and automatically submitting them to Pex for fingerprinting. Your catalog coverage stays current without any manual registration effort from your team.

- Automatically register new assets in Pex whenever they are added to your DAM or CMS
- Validate registration responses and flag failed submissions for review in Slack or email
- Maintain a synchronized master catalog between your internal systems and Pex's database

### Real-Time Infringement Alerts & Escalation

Rights holders need to act quickly when their content is used without authorization on major platforms. tray.ai can monitor Pex for new infringement detections and immediately route alerts to the right internal stakeholders based on content type, platform, or rights territory. High-value or repeat infringements get automatically prioritized and sent to legal counsel, while routine detections flow into standard licensing queues.

- Send real-time Slack or email alerts to rights owners when infringing usage is detected
- Apply routing logic based on content value, platform, or territory to prioritize escalations
- Auto-open Jira tickets or ServiceNow cases for legal review on high-severity infringements

### Analytics & Business Intelligence Integration

Pex generates rich usage and attribution data that's genuinely useful for decisions around catalog investment, licensing pricing, and platform partnerships. tray.ai can continuously sync Pex data into BI tools like Tableau, Looker, or Power BI so executives and rights teams always have current dashboards on content performance. No more manual data exports, no more stale reports.

- Continuously pipe Pex attribution and usage data into your preferred BI or analytics platform
- Combine Pex data with CRM and financial data to calculate true content ROI across channels
- Schedule automated executive reports summarizing catalog reach and licensing revenue

### AI Agent-Powered Rights Management Assistance

With tray.ai's agent-building capabilities, teams can build AI-powered assistants that query Pex data to answer rights questions, generate licensing recommendations, or summarize usage trends on demand. Legal, licensing, and A&R teams can interact with an agent that pulls live Pex attribution data, cross-references it with contract terms in a CRM, and surfaces actionable recommendations without manual research. Rights decisions that used to take days can happen in minutes.

- Build AI agents that answer rights clearance questions using live Pex attribution data
- Auto-generate licensing recommendations by combining Pex usage data with contract terms
- Cut research time for rights analysts by surfacing relevant Pex data through conversational interfaces

## Templates

### New Pex Infringement Detection → Salesforce Licensing Opportunity

Automatically creates a new licensing opportunity in Salesforce CRM whenever Pex detects unlicensed usage of registered content, pre-populating the record with content details, detected platform, and usage metrics.

Connectors used: Pex, Salesforce, Slack

### Scheduled Pex Usage Report → Royalty Accounting System Sync

Runs on a daily or weekly schedule to pull usage reports from Pex, aggregate data by rights holder and territory, and push the results into a royalty accounting platform or data warehouse for statement generation.

Connectors used: Pex, Snowflake, Google Sheets

### New Asset in DAM → Automatic Pex Registration

Watches a digital asset management system for newly uploaded audio or video assets and automatically submits them to Pex for fingerprinting and catalog registration, then updates the DAM record with the Pex asset ID.

Connectors used: Pex, Bynder, Airtable

### Pex Attribution Data → Power BI Dashboard Refresh

Continuously syncs content attribution and usage statistics from Pex into a Power BI dataset, keeping executive and rights team dashboards current without manual data exports or CSV uploads.

Connectors used: Pex, Power BI, Microsoft OneDrive

### Pex High-Value Infringement → Jira Legal Ticket + Email Alert

Detects high-value or repeat infringements from Pex and automatically opens a prioritized Jira ticket for the legal team while sending a detailed alert email to rights owners and counsel.

Connectors used: Pex, Jira, Gmail

### Pex Usage Milestone → Automated Royalty Payment via Tipalti

Monitors cumulative Pex usage data per rights holder and automatically triggers a royalty payment through Tipalti when a defined usage or earnings threshold is reached, with a confirmation sent to the payee.

Connectors used: Pex, Tipalti, Slack

## Challenges Tray.ai solves

### Bridging Pex Attribution Data with Rights Management Systems

Pex produces rich attribution and usage data, but most rights management platforms and royalty systems have their own data schemas and intake processes. Manually exporting from Pex and re-entering data into royalty systems introduces errors and delays, especially at catalog scale.

**How Tray.ai helps:** tray.ai's visual data mapper lets you transform Pex's API response fields to match the exact schema required by any downstream rights management or royalty accounting system. Automated pipelines cut out the copy-paste work and keep data accurate across every sync.

### Handling High-Volume Attribution Events Without Dropping Data

Large music publishers and platforms can receive thousands of attribution events per day from Pex. Without a reliable queue and retry mechanism, important infringement or licensing signals get lost — and that means missed revenue or violations that go unaddressed.

**How Tray.ai helps:** tray.ai handles high-throughput event processing with built-in retry logic, error handling, and workflow queuing. Each Pex attribution event is reliably captured and routed, with failed steps automatically retried and dead-letter events flagged for manual review.

### Coordinating Cross-Functional Teams on Licensing Actions

When Pex surfaces an unlicensed usage, the response usually spans legal, licensing, finance, and artist relations teams. Without automated routing, teams fall back on email chains and manual handoffs, and the licensing process slows down with no clear accountability.

**How Tray.ai helps:** tray.ai lets you build conditional routing logic that automatically assigns tasks, creates tickets, and sends notifications to the right team based on content type, territory, or infringement severity — turning Pex detections into structured, trackable workflows across all the tools your teams already use.

### Keeping Content Catalogs in Sync Across Pex and Internal Systems

As labels and publishers continuously add new content, keeping Pex's registered catalog in sync with internal asset management and CMS platforms is a persistent operational headache. Unregistered assets can't be tracked or monetized, and manual registration processes can't keep up with catalog growth.

**How Tray.ai helps:** tray.ai integrates directly with your DAM, CMS, or internal database to listen for new asset events and automatically trigger Pex registration workflows. Bi-directional sync ensures that Pex asset IDs are written back to source systems, so there's one clear record of catalog coverage.

### Making Pex Data Accessible to Non-Technical Rights Teams

Rights analysts, A&R executives, and licensing managers need to query Pex data to make decisions, but going through the API directly or waiting on IT to run reports creates real bottlenecks. Teams end up making decisions on stale data or spending too much time just retrieving it.

**How Tray.ai helps:** With tray.ai's AI agent capabilities, you can build conversational interfaces that let non-technical teams query live Pex data in plain language. Agents can pull usage statistics, attribution summaries, and licensing status on demand, so rights teams get what they need without filing a request to engineering.

## Agent features

### Look Up Rights Ownership (Data Source)

An agent can query Pex to identify who owns the rights to a specific piece of music, video, or other creative content. This helps automate licensing decisions by surfacing ownership data before any content is used or published.

### Retrieve License Agreement Details (Data Source)

An agent can fetch existing license agreements tied to a piece of content, including terms, territory, and expiration dates. This keeps workflows aware of active rights before content gets distributed or monetized.

### Search Content Catalog (Data Source)

An agent can search Pex's content catalog to find specific tracks, clips, or creative works and pull associated metadata. This supports automated content discovery and rights verification workflows.

### Fetch Claim Status (Data Source)

An agent can retrieve the current status of a rights claim filed through Pex, so teams can monitor disputed or in-review content without manually checking the platform. Claim outcomes get picked up automatically and can trigger the next step in your workflow.

### Pull Content Match Reports (Data Source)

An agent can pull reports showing where a piece of protected content has been detected across platforms, giving rights holders a clear picture of unauthorized or unlicensed usage.

### Monitor Rights Expiration (Data Source)

An agent can periodically check license and rights expiration dates within Pex and flag anything approaching or past its licensed period. Useful for catching expired licenses before they cause problems in automated publishing pipelines.

### Submit a Rights Claim (Agent Tool)

An agent can file a rights claim on content identified as infringing or unlicensed. Rights holders can automate enforcement as soon as unauthorized usage is detected, rather than waiting on a manual review process.

### Register Content for Rights Tracking (Agent Tool)

An agent can register new creative works with Pex so they're tracked and matched across digital platforms. Newly published content gets protection built into the release workflow from day one.

### Initiate License Request (Agent Tool)

An agent can trigger a licensing request for a specific piece of content on behalf of a user or organization, cutting down the clearance process within content production and publishing pipelines.

### Update Claim Disposition (Agent Tool)

An agent can update the outcome of an existing rights claim, whether that means marking it resolved or escalating it. Rights management records stay current without someone having to log in and update them by hand.

### Associate Metadata with Content (Agent Tool)

An agent can attach or update metadata (creator credits, ISRC codes, territorial rights) on a registered content record in Pex. This keeps downstream licensing and royalty attribution accurate.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/