# Rokt integrations: campaigns

> Rokt is an ecommerce advertising network that places offers in the checkout and confirmation pages of partner sites, and tracks the conversions…

**Canonical page:** https://tray.ai/connectors/rokt-integrations/
**Categories:** Marketing
**Connects through:** HTTP Connector

## Overview

Rokt is an ecommerce advertising network that places offers in the checkout and confirmation pages of partner sites, and tracks the conversions advertisers get from them. Tray.ai connects to Rokt through the HTTP Connector, so your workflows can call the Rokt API alongside the rest of your stack. API access comes through Rokt's partner program or API plan, so you need approved credentials first.

## Use cases

### Events

Create events in Rokt from any Tray.ai workflow. The Rokt API covers calls such as send a conversion event and send a page view event.

- Send a conversion event
- Send a page view event

### Campaigns

Read campaigns in Rokt from any Tray.ai workflow. The Rokt API covers calls such as get campaign metadata and get audience metadata.

- Get campaign metadata
- Get audience metadata
- Get creative metadata

## Frequently asked questions

### Does Tray.ai connect to Rokt?

Yes. Tray.ai connects to Rokt through the HTTP Connector, which calls the Rokt API directly. Any call the Rokt API documents can run as a step in a Tray.ai workflow. API access comes through Rokt's partner program or API plan, so you need approved credentials first.

### How does Tray.ai authenticate with Rokt?

The Rokt API uses basic authentication, OAuth 2.0, and a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.

### Can I get a dedicated Rokt connector?

Rokt runs through the HTTP Connector rather than a dedicated connector. If your team wants one, the Tray.ai connector SDK can build a dedicated Rokt connector from the Rokt API.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/