# SalesLoft + ZoomInfo integration > Automatically enrich prospect data and launch personalized cadences the moment new contacts are identified. **Canonical page:** https://tray.ai/connectors/salesloft-zoominfo-integrations/ **SalesLoft connector:** https://tray.ai/connectors/salesloft-integrations/ **SalesLoft documentation:** https://tray.ai/documentation/connectors/service/salesloft **ZoomInfo connector:** https://tray.ai/connectors/zoominfo-integrations/ **ZoomInfo documentation:** https://tray.ai/documentation/connectors/service/zoominfo ## Overview SalesLoft and ZoomInfo do different jobs well. ZoomInfo gives you deep B2B intelligence on prospects; SalesLoft runs structured outreach at scale. Together, they form a loop where fresh, verified contact data flows directly into targeted cadences — no manual copying required. Teams that connect these two platforms cut data entry delays, spend less time on prospect research, and go into every outreach with accurate, current information. Sales teams burn time toggling between ZoomInfo and SalesLoft — researching in one tab, pasting into another. That manual handoff creates lag, introduces data errors, and lets good prospects slip through. With tray.ai connecting the two, newly discovered or enriched contacts from ZoomInfo land directly in SalesLoft cadences, so reps are selling instead of copy-pasting. Enriched fields like job title, company revenue, tech stack, and direct dial numbers flow into SalesLoft person and account records automatically, which means more relevant messaging and smarter prioritization. Your outreach engine runs faster, your data stays clean, and your pipeline actually reflects reality. ## Use cases ### Auto-Enroll New ZoomInfo Contacts into SalesLoft Cadences When a rep or automated trigger identifies a new high-fit prospect in ZoomInfo, that contact gets created in SalesLoft and enrolled in the right cadence based on their industry, persona, or company size — instantly. No exporting, no importing, no lag between finding a prospect and reaching them. Reps spend their time on real conversations, not administrative data transfer. - Reduce time-to-first-contact by hours or even days - Stop high-intent prospects from slipping through the cracks - Automatically match contacts to the right cadence using ZoomInfo firmographic data ### Enrich SalesLoft Person Records with ZoomInfo Data Contacts already in SalesLoft can be automatically enriched with the latest ZoomInfo data — verified emails, direct dials, LinkedIn URLs, technographics. Your records stay current without asking reps to re-research prospects they already have in their pipeline. Clean, complete data means better email deliverability and more targeted calls. - Maintain high data quality across all active SalesLoft cadences - Surface direct dial numbers to increase call connect rates - Cut email bounce rates with ZoomInfo-verified contact information ### Trigger ZoomInfo Searches Based on SalesLoft Cadence Activity When a prospect replies to a SalesLoft email or engages with a cadence step, automatically run a ZoomInfo lookup before the rep follows up. The rep gets richer context — recent job changes, news mentions, company funding events — right when it matters. Better context means more relevant conversations and better conversion. - Give reps fresh intelligence at the moment a prospect shows interest - Personalize follow-ups using real-time ZoomInfo data - Improve response rates by tying outreach to recent prospect activity ### Sync ZoomInfo Account Data to SalesLoft Account Records SalesLoft account records stay aligned with ZoomInfo's company data — employee count, annual revenue, headquarters location, technology stack. When ZoomInfo updates its data or a rep pulls a new account, those firmographic details flow into the matching SalesLoft account automatically. Account-based selling only works when the data underneath it is accurate. - Prioritize accounts smarter with up-to-date firmographic data - Tailor messaging to current company size, industry, and tech stack - Cut manual account research time for AEs and SDRs ### Build Targeted SalesLoft Cadences from ZoomInfo Saved Searches Use ZoomInfo's search and intent data to build targeted prospect lists, then push those lists into dedicated SalesLoft cadences automatically. As ZoomInfo finds new contacts matching your ideal customer profile or showing buying intent, they get routed to the right cadence without anyone touching it. Your outreach engine self-populates and stays aligned to your go-to-market. - Put ZoomInfo intent data to work directly inside SalesLoft - Keep cadences populated with fresh, ICP-matched prospects automatically - Time outreach to real buying signals for better conversion ### Prevent Duplicate Contacts Across SalesLoft and ZoomInfo Before creating a new contact from ZoomInfo in SalesLoft, automated deduplication logic checks whether a record already exists — matching on email, phone, or LinkedIn URL. Prospects don't get the same cadence twice, and your engagement metrics actually mean something. It also protects sender reputation, which is worth more than most teams realize. - Stop duplicate outreach from damaging prospect relationships - Keep data clean and trustworthy across both platforms - Protect SalesLoft cadence metrics from skewed duplicate activity ### Alert Reps When ZoomInfo Detects a Job Change for an Active SalesLoft Prospect ZoomInfo tracks professional movement across millions of contacts. When a prospect in an active SalesLoft cadence changes jobs or gets promoted, reps are automatically notified via Slack, email, or a SalesLoft task. Job changes are one of the highest-converting triggers in B2B sales — and this workflow means you never miss one. - Act on job change triggers with well-timed outreach - Re-engage cold prospects with a genuine, relevant reason to connect - Create automated task reminders so no job change goes unnoticed ## Templates ### ZoomInfo Contact to SalesLoft Cadence Enrollment Automatically creates a new person record in SalesLoft when a contact is identified or exported in ZoomInfo, then enrolls them in the right cadence based on firmographic fields like industry and company size. Connectors used: ZoomInfo, SalesLoft ### Bulk Enrich SalesLoft Records with ZoomInfo Intelligence Runs on a schedule to find SalesLoft person records missing key fields, queries ZoomInfo for verified data, and updates the records with enriched contact and firmographic information. Connectors used: SalesLoft, ZoomInfo ### ZoomInfo Intent Signal to SalesLoft Task Creation When ZoomInfo detects buying intent for a company already in SalesLoft, a task is automatically created for the assigned rep with intent topic context and a suggested outreach approach. Connectors used: ZoomInfo, SalesLoft ### SalesLoft Cadence Reply to ZoomInfo Research Enrichment When a prospect replies to a SalesLoft email or completes a cadence step, automatically runs a ZoomInfo lookup and updates the SalesLoft record with the latest available intelligence before the rep follows up. Connectors used: SalesLoft, ZoomInfo ### Job Change Alert: ZoomInfo to SalesLoft Task and Slack Notification Monitors ZoomInfo for job change signals on contacts in active SalesLoft cadences and automatically creates a follow-up task and Slack alert for the owning rep to reach out with a personalized re-engagement message. Connectors used: ZoomInfo, SalesLoft ### New ZoomInfo Account to SalesLoft Account and Cadence Setup When a new target account is identified or imported from ZoomInfo, automatically creates a matching account record in SalesLoft populated with firmographic data and triggers prospecting workflows for key contacts at that account. Connectors used: ZoomInfo, SalesLoft ## Challenges Tray.ai solves ### Keeping Contact Data Fresh Across Both Platforms B2B contact data decays fast. People change jobs, get promoted, and move on constantly. Without automation, SalesLoft records go stale and reps hit bounced emails, dead numbers, and wasted outreach. Manually re-enriching contacts from ZoomInfo is slow work and rarely happens on any consistent schedule. **How Tray.ai helps:** Tray.ai runs scheduled enrichment workflows that regularly query ZoomInfo for the latest contact data and update SalesLoft person records automatically. You can set enrichment triggers based on time intervals, cadence stage changes, or specific field conditions — so your data stays current without anyone doing it by hand. ### Avoiding Duplicate Prospect Records and Outreach When SDRs import contacts from ZoomInfo and teammates add prospects manually, SalesLoft ends up with duplicate records. Prospects start receiving multiple simultaneous cadence sequences, which reads as disorganized at best and spammy at worst. It also skews engagement metrics and can hurt your sender reputation with email providers. **How Tray.ai helps:** Tray.ai workflows check for existing SalesLoft records by email, phone, or domain before creating new ones. When a duplicate is found, the workflow can merge data intelligently or route the record for manual review — keeping your SalesLoft instance clean and your outreach coherent. ### Mapping Complex Firmographic Fields Between Platforms ZoomInfo and SalesLoft use different data schemas and field naming conventions. Mapping rich firmographic and technographic data from one to the other isn't straightforward, and without precise field mapping, valuable intelligence — tech stack, revenue range, headcount — gets lost or ends up in the wrong field where nobody sees it. **How Tray.ai helps:** Tray.ai's data transformation tools let you build custom field mapping logic between ZoomInfo and SalesLoft, including conditional mappings for picklist fields, revenue range normalization, and technographic tag formatting. Revenue operations teams can maintain these mappings through no-code and low-code options as either platform changes. ### Acting on ZoomInfo Intent Data Before Competitors Do Intent signals are time-sensitive. When a prospect is actively researching a solution, the first vendor with a relevant message often wins the conversation. Manual monitoring of intent dashboards followed by manual task creation in SalesLoft introduces delays that can cost you that window entirely. **How Tray.ai helps:** Tray.ai automates the full intent-to-outreach workflow in real time. The moment a ZoomInfo intent signal fires for a tracked topic or company, tray.ai can create a SalesLoft task, enroll the matching contact in a targeted cadence, and notify the rep — all without a human in the loop. Speed is built directly into the workflow. ### Scaling Outreach Without Losing Personalization As sales teams grow and prospect lists expand, personalized outreach gets harder to maintain. When ZoomInfo data isn't surfaced automatically inside SalesLoft, reps fall back on generic messaging — which underperforms and wastes the intelligence ZoomInfo actually provides. **How Tray.ai helps:** By piping ZoomInfo intelligence into SalesLoft custom fields through tray.ai, teams can use SalesLoft's dynamic personalization variables to inject accurate, relevant details — company revenue, technology in use, recent headcount growth — into every email and call script automatically. The research appears bespoke. The effort isn't. ## Learn more - Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/ - Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/ - Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/ - Book a demo: https://tray.ai/contact/