# Sedna integrations

> Connect Sedna's intelligent messaging platform to your operations stack and cut out manual handoffs across your supply chain.

**Canonical page:** https://tray.ai/connectors/sedna-integrations/
**Categories:** General automation services
**Documentation:** https://tray.ai/documentation/connectors/service/sedna

## Overview

Sedna is a communication platform built for maritime, shipping, and logistics teams — designed to tame email overload with AI-powered message routing, tagging, and collaboration. Connecting Sedna to your broader tech stack lets you trigger workflows from incoming messages, sync operational data with your TMS or ERP, and route critical communications to the right teams without anyone having to do it manually. With tray.ai, you can build automations that tie Sedna to the tools your operations, chartering, and finance teams use every day.

## Use cases

### Automated Fixture and Chartering Workflow Triggers

When a chartering message or fixture recap arrives in Sedna, tray.ai can parse the details and trigger downstream workflows in your TMS or voyage management system. Operators don't have to manually re-enter voyage data, and records stay current. Teams save hours of repetitive data entry per fixture and avoid the transcription errors that quietly cause expensive problems.

- Automatically create voyage records in your TMS when a fixture is confirmed in Sedna
- Reduce manual data entry errors that lead to costly operational mistakes
- Speed up fixture-to-voyage cycle times by triggering workflows the moment confirmation arrives

### Laytime and Demurrage Claim Automation

Sedna captures a high volume of port communications, NOR tenders, and statement of facts documents — all inputs for laytime calculations. tray.ai can monitor Sedna for tagged messages, pull document attachments, and route them to your laytime calculation tool or demurrage management system automatically. Claims get built from complete, timely data rather than whatever someone managed to track down.

- Automatically capture NOR and SOF documents as they arrive in Sedna
- Route laytime-relevant messages to the correct demurrage workflow without manual triage
- Cut demurrage claim preparation time and avoid leaving money on the table

### Cross-Team Message Routing and Escalation

Operational messages in Sedna often need input from operations, finance, legal, and commercial teams — sometimes all at once. tray.ai can watch for specific Sedna tags, message categories, or sender patterns and automatically create tasks, Slack notifications, or Jira tickets so the right people are looped in without waiting on someone to forward an email.

- Auto-route Sedna communications to relevant team channels instead of letting them sit in a shared inbox
- Create trackable tasks in project management tools directly from Sedna message events
- Escalate SLA-sensitive messages before deadlines are missed

### Port Agency and Vendor Data Synchronization

Port agents, brokers, and vendors send structured operational updates through Sedna that your ERP or operational databases need to reflect. tray.ai can parse incoming messages from known counterparties and sync extracted data fields to your back-office systems automatically, so your records stay current without anyone manually re-entering them.

- Sync port disbursement account estimates and actuals to your ERP from Sedna messages
- Maintain an up-to-date vendor communication log linked to operational records
- Free operations teams from manually bridging communication and back-office systems

### Contract and Document Management Integration

Charter parties, addenda, and other contractual documents arrive via email into Sedna and need to be filed, versioned, and accessible to legal and commercial teams. tray.ai can detect when documents are tagged or categorized in Sedna and upload them to SharePoint, Google Drive, or a contract management platform with the right metadata — no manual filing required.

- Automatically file incoming contract documents from Sedna into your document management system
- Apply consistent metadata and folder structures without manual intervention
- Give legal and commercial teams reliable access to current contract versions

### Voyage Performance Reporting and KPI Tracking

Noon reports and performance updates from vessels or agents land in Sedna and contain KPI data that needs to reach your reporting dashboards. tray.ai can extract structured data from these messages and push it to your data warehouse, BI tool, or voyage performance platform in real time, so management isn't waiting on someone to compile a report.

- Parse noon and arrival reports from Sedna and push data to your BI platform automatically
- Build real-time voyage performance dashboards from live Sedna message data
- Cut report consolidation time for operations and fleet management teams

### Finance and Invoice Processing from Inbound Messages

Invoices, pro-forma disbursements, and financial documents arrive in Sedna from port agents, suppliers, and vendors every day. tray.ai can identify finance-tagged messages, pull attachments, and route them into your AP automation tool or accounting system for processing — giving finance teams a consistent, auditable intake process instead of a pile of forwarded emails.

- Automatically route invoices from Sedna to your AP or accounting platform
- Cut invoice processing time and eliminate manual email-to-system transfers
- Create a complete audit trail linking financial documents back to their originating Sedna messages

## Templates

### Sedna Fixture Message to TMS Voyage Record Creator

Automatically creates a new voyage record in your TMS when a fixture-confirmed message is received and tagged in Sedna, mapping data fields from the message.

Connectors used: Sedna, ShipSure / Danaos / Veson IMOS

### Sedna NOR Receipt to Laytime Calculation Handoff

Detects inbound Notice of Readiness messages in Sedna, extracts timestamps and attachments, and feeds them into your laytime calculation workflow or tool.

Connectors used: Sedna, Google Drive, Drafteo / Laytime Tracker

### Sedna Critical Message to Jira Task and Slack Alert

Monitors Sedna for high-priority tagged messages and automatically creates a Jira ticket for tracking while notifying the relevant team channel in Slack.

Connectors used: Sedna, Jira, Slack

### Sedna Invoice Message to Accounts Payable Routing

Identifies incoming invoice-related messages and attachments in Sedna and routes them to your AP automation platform or accounting system for processing.

Connectors used: Sedna, NetSuite, Google Drive

### Sedna Incoming Contract to SharePoint Document Library

Automatically detects contract documents arriving in Sedna and files them in SharePoint with appropriate metadata, keeping your document management system current.

Connectors used: Sedna, SharePoint, Microsoft Teams

### Sedna Noon Report Parser to BI Dashboard Updater

Parses structured noon report data from incoming Sedna messages and pushes voyage performance KPIs to a data warehouse or BI tool for real-time dashboarding.

Connectors used: Sedna, Google BigQuery, Looker

## Challenges Tray.ai solves

### High Volume of Unstructured Operational Emails

Maritime operations teams receive hundreds of emails daily with operational data buried in unstructured text. Manually pulling out fixture details, ETA updates, and financial figures — then re-entering them into operational systems — is slow, error-prone, and a poor use of anyone's time.

**How Tray.ai helps:** tray.ai can watch Sedna for tagged or categorized messages and apply data parsing logic to extract structured fields from message bodies and attachments. Extracted data gets pushed automatically to the correct downstream systems, with no manual re-entry.

### Disconnected Communication and Operations Platforms

Sedna is the communication hub for many maritime businesses, but it doesn't talk to TMS, ERP, or finance systems on its own. That forces operators to constantly switch between platforms and manually fill in the gaps — which slows decisions and lets records drift out of sync.

**How Tray.ai helps:** tray.ai connects Sedna's API to your operations stack through a central integration layer. Events and data in Sedna can automatically trigger actions in your TMS, ERP, accounting platform, or any other system, so information moves without anyone pushing it along.

### Inconsistent Document Filing and Retrieval

Contract documents, invoices, and operational reports arrive in Sedna but often get filed inconsistently or left sitting in an email thread. When someone urgently needs a document, they end up hunting through inboxes — a frustrating waste of time that also creates real compliance risk.

**How Tray.ai helps:** tray.ai can automatically detect when relevant documents arrive in Sedna and route them to your document management system with consistent naming and metadata. Every document gets filed correctly the moment it arrives, no manual action needed.

### Slow Response to Time-Sensitive Operational Events

NOR tenders, vessel diversions, and cargo claims need immediate action. When these messages get buried in a shared inbox or missed because of volume, the delays can mean demurrage costs, contractual penalties, or worse.

**How Tray.ai helps:** tray.ai monitors Sedna in real time for messages matching specific tags, senders, or keywords and immediately triggers escalation workflows. The right people get notified and have what they need to act within seconds of a message arriving — not whenever someone happens to check.

### Manual Handoffs Between Operations and Finance Teams

Port disbursement accounts, freight invoices, and agent fees that arrive in Sedna require coordination between operations and finance. Without automation, those handoffs run on forwarded threads and manual reconciliation, which delays payments and creates plenty of room for things to fall through the cracks.

**How Tray.ai helps:** tray.ai can automatically identify finance-relevant messages in Sedna and trigger a structured handoff workflow that routes documents to the AP system, notifies the finance team, and logs the transaction. The whole process becomes reliable and auditable without anyone manually forwarding anything.

## Agent features

### Fetch Message Threads (Data Source)

Retrieve full conversation threads from Sedna so an agent has context on ongoing communications before taking action or drafting a response.

### Look Up Contact Details (Data Source)

Pull contact and company information stored in Sedna to give an agent more context when handling messages or tasks. Useful for personalizing responses or routing communications to the right team.

### Query Inbox and Message Status (Data Source)

Check the status of messages and inbox queues to identify unread, pending, or overdue communications. An agent can use this to prioritize follow-ups or flag urgent items for human review.

### Retrieve Team and Assignment Data (Data Source)

Access information about team members, roles, and current message assignments within Sedna so an agent can make better decisions about routing or escalating messages to the right person.

### Search Messages by Keyword or Metadata (Data Source)

Search across Sedna messages using keywords, tags, or metadata like vessel names, voyage references, or cargo details. An agent can surface relevant historical communications to inform decisions or generate summaries.

### Send or Reply to Messages (Agent Tool)

Compose and send new messages or replies within Sedna on behalf of users or automated workflows, handling routine communications like confirmations, acknowledgments, or status updates.

### Assign Messages to Team Members (Agent Tool)

Automatically assign incoming messages to the appropriate team member or queue based on content, urgency, or workload — so triage moves faster and nothing gets missed.

### Tag and Categorize Messages (Agent Tool)

Apply tags, labels, or categories to messages in Sedna to organize communications by topic, voyage, counterparty, or priority. An agent can handle this classification automatically to keep inboxes structured and searchable.

### Create and Update Tasks (Agent Tool)

Create follow-up tasks or update existing ones linked to messages within Sedna, so action items derived from communications don't get lost.

### Archive or Close Message Threads (Agent Tool)

Mark message threads as resolved or archive them once an issue is closed or a task is completed. This keeps inboxes clean and signals to team members that no further action is needed.

### Respond to Incoming Messages (Channel)

Deploy an AI agent directly within Sedna to monitor incoming messages and respond autonomously to routine queries like ETA requests, booking confirmations, or status updates. This cuts manual workload for operations teams handling high volumes of maritime communications.

### Assist Users Within Sedna Conversations (Channel)

Let users interact with an agent inside Sedna message threads to get instant summaries, suggested replies, or contextual information without leaving the platform. Handy for teams managing complex, time-sensitive maritime operations.

## Learn more

- Intelligent Integration: https://tray.ai/platform/intelligent-ipaas/
- Merlin Agent Builder: https://tray.ai/platform/merlin-agent-builder/
- Agent Gateway for MCP: https://tray.ai/platform/agent-gateway/
- Book a demo: https://tray.ai/contact/
