# Vibes integrations

> Connect Vibes SMS, push notifications, and mobile wallet campaigns to your marketing and data stack.

**Canonical page:** https://tray.ai/connectors/vibes-integrations/
**Categories:** Marketing, General automation services
**Documentation:** https://tray.ai/documentation/connectors/service/vibes

## Overview

Vibes is a mobile marketing platform used by enterprise brands to deliver SMS, MMS, push notifications, and mobile wallet passes at scale. When you integrate Vibes with your CRM, marketing automation tools, and analytics platforms, your mobile campaigns run on real-time customer data instead of manual exports. With tray.ai, you can build workflows that trigger Vibes messages based on customer behavior, sync subscription and opt-out data back to your systems of record, and close the loop on campaign attribution.

## Use cases

### Behavioral Trigger-Based SMS Campaigns

Automatically trigger personalized SMS or MMS messages through Vibes when customers take specific actions in your CRM, ecommerce platform, or app — cart abandonment, purchase confirmation, loyalty tier changes. No manual campaign scheduling, no batch-and-blast delays. Messages go out at the moment they're actually relevant, which is why real-time triggers tend to outperform scheduled sends on both open rates and conversion.

- Send cart abandonment SMS within minutes of the triggering event
- Personalize messages using live CRM data without manual list exports
- Reduce dependency on marketing ops for routine trigger campaigns

### Opt-In and Opt-Out Compliance Sync

Keep subscriber consent data synchronized across Vibes and your CRM, CDP, or marketing automation platform in real time. When a customer opts out of SMS in Vibes, that suppression needs to show up immediately in Salesforce, HubSpot, or your data warehouse — not hours later. tray.ai workflows handle bidirectional sync so no suppression gets missed.

- Eliminate compliance risk from delayed opt-out propagation
- Automatically update CRM contact records when Vibes subscription status changes
- Audit-ready data trails for regulatory compliance

### Mobile Wallet Pass Distribution and Updates

Automate the creation and delivery of mobile wallet passes — loyalty cards, coupons, boarding passes, event tickets — through Vibes based on events in your commerce or loyalty platform. When a customer earns a reward or makes a qualifying purchase, tray.ai triggers Vibes to issue or update their wallet pass instantly. No manual fulfillment, no lag.

- Issue loyalty passes automatically upon customer enrollment
- Push real-time updates to existing wallet passes when balances or offers change
- Cut friction in loyalty redemption by eliminating manual pass management

### Campaign Performance Reporting and Analytics Sync

Pull Vibes campaign delivery, click, and conversion metrics on a scheduled basis and push them into your BI tools, data warehouse, or marketing dashboards. SMS and push notification performance data sitting alongside email and paid media in one dashboard makes cross-channel attribution actually possible. Analysts stop spending their Mondays exporting CSVs.

- Consolidate mobile and digital channel metrics in Looker, Tableau, or BigQuery
- Eliminate weekly manual reporting exports from Vibes
- Enable cross-channel attribution modeling with unified campaign data

### Customer Segment Sync from CDP or CRM to Vibes

Automatically sync targeted audience segments from your CDP (such as Segment or Braze) or CRM into Vibes subscription lists. When your marketing team updates a segment in Salesforce Marketing Cloud or Segment, tray.ai pushes those changes to Vibes so campaigns always target the most current audience — no manual list uploads required.

- Eliminate manual CSV uploads to keep Vibes lists current
- Ensure targeted campaigns reflect the latest segmentation logic
- Reduce list management overhead for marketing operations teams

### Post-Campaign Engagement Data Enrichment

After a Vibes campaign goes out, automatically enrich CRM contact records with engagement data — who opened, clicked, or converted via SMS. Sales and customer success teams get visibility into mobile engagement history directly in their tools, which makes follow-up conversations more relevant and gives lead scoring models better signals.

- Surface SMS engagement history within Salesforce or HubSpot contact timelines
- Improve lead scoring models with mobile engagement signals
- Let sales teams act on recent SMS interactions without waiting for a manual report

### Event-Driven Push Notification Workflows

Connect Vibes push notification capabilities to your app event stream or customer support platform to send contextual alerts — order status updates, support ticket resolutions, back-in-stock notifications — without hardcoding notification logic into your application. tray.ai acts as the orchestration layer, routing events from tools like Zendesk, Shopify, or Segment into Vibes push notification triggers.

- Decouple notification logic from application code for easier maintenance
- Reuse existing event infrastructure to power mobile push campaigns
- Ship new notification types faster without waiting on engineering

## Templates

### Cart Abandonment SMS Trigger via Vibes

When a cart abandonment event is detected in Shopify or Salesforce Commerce Cloud, this template waits a configurable delay, checks whether the customer has since converted, and if not, sends a personalized SMS reminder through Vibes.

Connectors used: Shopify, Vibes, Salesforce

### Vibes Opt-Out Sync to Salesforce CRM

Automatically listens for opt-out events in Vibes and updates the corresponding contact record in Salesforce to mark SMS communication as suppressed, preventing future SMS sends to opted-out numbers.

Connectors used: Vibes, Salesforce

### Weekly Vibes Campaign Metrics Export to BigQuery

On a weekly schedule, this template pulls campaign performance data from Vibes — delivery rates, click-through rates, and conversions — and loads the results into a BigQuery table for cross-channel reporting in Looker or Data Studio.

Connectors used: Vibes, Google BigQuery, Google Sheets

### New Loyalty Member Mobile Wallet Pass Issuance

When a new member enrolls in a loyalty program, this template automatically triggers Vibes to create and send a mobile wallet pass, so members get into the mobile loyalty experience right away without anyone touching it manually.

Connectors used: Salesforce, Vibes, Braze

### CRM Segment to Vibes List Sync

Syncs a dynamic customer segment from HubSpot or Salesforce into a Vibes subscriber list on a recurring schedule, so SMS campaign audiences always reflect current CRM segmentation without manual exports.

Connectors used: HubSpot, Vibes

### Zendesk Ticket Resolution Push Notification via Vibes

When a support ticket is resolved in Zendesk, automatically send the customer a push notification via Vibes confirming resolution and offering a satisfaction survey link.

Connectors used: Zendesk, Vibes

## Challenges Tray.ai solves

### Managing Real-Time Opt-Out Compliance Across Systems

Enterprise brands using Vibes alongside multiple marketing platforms face serious compliance risk when opt-out signals don't propagate instantly across all systems. A delay of even a few hours before suppressing an opted-out number can mean TCPA violations and real legal exposure.

**How Tray.ai helps:** tray.ai runs webhook-based workflows that fire the moment an opt-out is recorded in Vibes, immediately updating suppression lists in Salesforce, HubSpot, your CDP, and any other connected system — no lag, no gaps.

### Fragmented Mobile Engagement Data Across Tools

SMS delivery data lives in Vibes, email engagement lives in Marketo, paid media data lives in Google Ads. Without a lot of manual work, cross-channel attribution stays out of reach. Marketing analysts end up spending hours each week exporting and merging data from tools that were never designed to talk to each other.

**How Tray.ai helps:** tray.ai automates the extraction of Vibes campaign metrics and routes them into centralized data warehouses like Snowflake or BigQuery alongside other channel data, so unified dashboards become practical rather than aspirational.

### Keeping Audience Lists Current Without Manual Uploads

Managing Vibes subscriber lists through periodic CSV exports from a CRM or CDP is error-prone, slow, and means campaigns are almost always targeting yesterday's audience. The drift between what's in your CRM and what's in Vibes tends to compound quietly until it becomes a real problem.

**How Tray.ai helps:** tray.ai workflows watch for segment changes in your CRM or CDP and automatically push additions and removals to the corresponding Vibes lists, keeping audiences current without any manual intervention.

### Building Event-Driven Mobile Campaigns Without Engineering Resources

Connecting behavioral events from ecommerce platforms, apps, or CRMs to Vibes message triggers normally means custom API work. Marketing teams get stuck waiting on engineering backlogs, and campaigns that should launch in days end up taking months.

**How Tray.ai helps:** tray.ai's no-code and low-code builder lets marketing and operations teams connect event sources directly to Vibes without writing custom code, cutting time-to-launch for behavior-triggered campaigns and freeing engineering for work that actually needs them.

### Scaling Personalized Mobile Wallet Programs

Managing wallet pass creation, updates, and distribution across a large loyalty customer base gets operationally messy fast when done by hand. Pass updates — balance changes, expiring offers — need to reach customers immediately to be worth anything. Manual processes introduce delays that undermine the whole experience.

**How Tray.ai helps:** tray.ai runs event-driven workflows that trigger Vibes wallet pass creation and updates the moment the underlying data changes in your loyalty platform or CRM, so pass management scales without adding manual overhead.

## Agent features

### Look Up Subscriber Profile (Data Source)

Retrieve subscriber information including opt-in status, contact details, and subscription history from Vibes. An agent can use this data to personalize campaigns or verify eligibility before sending messages.

### Fetch Campaign Performance Metrics (Data Source)

Pull engagement metrics like delivery rates, click-through rates, and conversion data for SMS and mobile wallet campaigns. An agent can use these to evaluate campaign effectiveness and recommend optimizations.

### Retrieve Message History (Data Source)

Access the history of messages sent to a specific subscriber or across a campaign in Vibes. This gives an agent context about past communications so it can avoid duplicate or conflicting outreach.

### Query Subscription List Membership (Data Source)

Check which mobile subscription lists a contact belongs to in Vibes. An agent can use this to determine appropriate messaging channels or validate audience segmentation before triggering campaigns.

### Look Up Mobile Wallet Pass Details (Data Source)

Retrieve the status and content of a subscriber's mobile wallet pass, including loyalty points, offers, or coupons. An agent can pull this data to inform personalized messaging or support interactions.

### Send SMS Message (Agent Tool)

Send a transactional or promotional SMS to a subscriber or list through Vibes. An agent can use this to deliver order confirmations, alerts, or personalized offers at the right moment in a workflow.

### Subscribe Contact to Mobile List (Agent Tool)

Enroll a new or existing contact into a Vibes mobile subscription list. An agent can handle opt-in processing when a contact signs up through another channel, keeping lists current and compliant.

### Unsubscribe Contact from Mobile List (Agent Tool)

Remove a contact from a Vibes subscription list to honor opt-out requests or meet compliance requirements. An agent can pick up unsubscribe actions triggered in other systems and sync them to Vibes right away.

### Update Subscriber Attributes (Agent Tool)

Modify custom profile attributes or preferences for a subscriber in Vibes, such as location, loyalty tier, or communication preferences. An agent can keep subscriber data in sync with a CRM or data warehouse.

### Issue or Update Mobile Wallet Pass (Agent Tool)

Create or update a mobile wallet pass for a subscriber in Vibes, like adjusting loyalty points or swapping in a new coupon. An agent can trigger pass updates automatically based on purchases, milestones, or support resolutions.

### Trigger Campaign Send (Agent Tool)

Kick off a pre-configured SMS or mobile messaging campaign in Vibes when conditions in an external workflow are met. Useful for launching timely campaigns in response to CRM events, purchases, or behavioral triggers.

### Create or Update Contact Record (Agent Tool)

Add a new subscriber or update an existing contact's details in Vibes based on data from another platform. An agent can keep Vibes contact data accurate and complete as records change across integrated systems.

## Learn more

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