# Yotpo + Klaviyo integration

> Sync review data, loyalty signals, and UGC from Yotpo directly into Klaviyo to power personalized email and SMS campaigns.

**Canonical page:** https://tray.ai/connectors/yotpo-klaviyo-integrations/
**Yotpo connector:** https://tray.ai/connectors/yotpo-integrations/
**Yotpo documentation:** https://tray.ai/documentation/connectors/service/yotpo
**Klaviyo connector:** https://tray.ai/connectors/klaviyo-integrations/
**Klaviyo documentation:** https://tray.ai/documentation/connectors/service/klaviyo

## Overview

Yotpo and Klaviyo do different jobs well. Yotpo captures social proof, loyalty points, and customer reviews. Klaviyo turns customer data into targeted messages that drive revenue. The problem is they don't talk to each other by default — which means a five-star review or a loyalty milestone sits in Yotpo while Klaviyo has no idea it happened. Connect them through tray.ai and every review, rating, and reward becomes a trigger for smarter outreach, automatically.

When Yotpo and Klaviyo run separately, marketing teams end up manually exporting review data, cross-referencing loyalty tiers, and guessing which customers are ready to buy again. High-value moments — a five-star review, a milestone loyalty reward, a photo submission — go unnoticed. By integrating Yotpo with Klaviyo through tray.ai, ecommerce teams can automatically enrich Klaviyo profiles with review scores, loyalty point balances, referral activity, and SMS opt-in status from Yotpo. The result is a unified customer view that makes precise segmentation, automated post-purchase flows, and personalized win-back campaigns actually work — without manual data wrangling or engineering support.

## Use cases

### Trigger Post-Purchase Review Request Flows

When a customer submits a review in Yotpo, their Klaviyo profile updates automatically with their rating and review sentiment, and they're enrolled in a tailored follow-up email series. High-rated reviewers get routed into a referral or loyalty program flow. Low-rated reviewers enter a customer recovery sequence. No moment gets missed.

- Automatically segment customers by star rating without manual CSV exports
- Trigger loyalty or referral upsell flows for satisfied reviewers
- Route unhappy customers into proactive support sequences to reduce churn

### Sync Loyalty Tier Changes to Klaviyo Segments

As customers earn or redeem points in Yotpo Loyalty, tray.ai pushes updated loyalty tier data into Klaviyo custom properties. Marketing teams can build dynamic Klaviyo segments based on Gold, Silver, or Bronze tier status and send tier-appropriate offers. Loyalty milestones become real-time triggers for personalized email and SMS.

- Keep Klaviyo segments accurate with live loyalty tier data
- Automate milestone emails when customers reach a new loyalty tier
- Personalize campaign content based on points balance or redemption history

### Enrich Klaviyo Profiles with UGC and Photo Review Data

When a customer submits a photo or video review through Yotpo, tray.ai flags that activity on their Klaviyo profile and adds them to a high-engagement customer segment. That signal is genuinely useful — it tells you who your most invested customers are, and lets you enroll them in ambassador or referral campaigns before they go quiet.

- Identify and activate brand advocates based on UGC submission behavior
- Add photo review flags to Klaviyo profiles for advanced segmentation
- Automate ambassador recruitment flows triggered by UGC activity

### Win Back Lapsed Customers Using Review Signals

Customers who reviewed a product but haven't purchased again are a high-intent re-engagement audience. tray.ai syncs Yotpo review timestamps with Klaviyo to identify customers who reviewed at least 90 days ago but haven't converted since, and automatically enrolls them in a win-back flow with personalized product recommendations.

- Pinpoint lapsed customers who were once highly engaged with your brand
- Trigger time-sensitive win-back flows based on review and purchase gaps
- Improve win-back conversion rates with review-informed product suggestions

### Automate Referral Program Enrollment via Klaviyo

When Yotpo detects a successful referral or a customer hitting a referral milestone, tray.ai notifies Klaviyo immediately and triggers a personalized thank-you or bonus reward email. Customers who refer friends want to feel recognized — delayed acknowledgment kills repeat referral behavior.

- Instantly reward referrers with automated Klaviyo email or SMS messages
- Reduce referral program drop-off with real-time milestone acknowledgment
- Build referral segments in Klaviyo for targeted advocacy campaigns

### Sync SMS Opt-In Status Between Yotpo and Klaviyo

When customers opt into SMS through Yotpo's review or loyalty flows, tray.ai immediately reflects that consent in Klaviyo so SMS campaigns stay compliant and reach the right audience. Opt-outs captured in Klaviyo write back to Yotpo to keep consent records consistent across both platforms.

- Maintain real-time SMS consent sync across Yotpo and Klaviyo
- Eliminate compliance risk from stale or inconsistent opt-in records
- Expand SMS-reachable audiences by capturing Yotpo opt-ins in Klaviyo automatically

### Segment Customers by Net Promoter Score for Targeted Campaigns

Yotpo review ratings and sentiment scores are a reliable proxy for NPS. tray.ai maps that data into Klaviyo custom properties so teams can build promoter, passive, and detractor segments. Each segment gets a different Klaviyo campaign — advocacy asks for promoters, educational content for passives, recovery offers for detractors.

- Build NPS-equivalent segments in Klaviyo using Yotpo review data
- Automate advocacy campaigns targeting your most satisfied customers
- Reduce churn by proactively engaging detractors with recovery offers

## Templates

### New Yotpo Review → Update Klaviyo Profile and Trigger Flow

When a customer submits a new review in Yotpo, this template updates their Klaviyo profile with the star rating, review text flag, and submission date, then enrolls them in the appropriate post-review email flow based on their rating.

Connectors used: Yotpo, Klaviyo

### Yotpo Loyalty Tier Change → Klaviyo Segment Update

This template monitors loyalty tier changes in Yotpo and updates the customer's Klaviyo profile with their new tier status, points balance, and tier change date, keeping segments accurate for personalized campaigns.

Connectors used: Yotpo, Klaviyo

### Yotpo Referral Completion → Klaviyo Thank-You Email Trigger

When a referral completes in Yotpo, this template pushes the event to Klaviyo and triggers a personalized thank-you email or SMS to the referrer, reinforcing the behavior and encouraging them to keep referring.

Connectors used: Yotpo, Klaviyo

### Daily Yotpo Review Digest → Klaviyo Segment Refresh

On a daily schedule, this template pulls all new Yotpo reviews from the past 24 hours, updates matching Klaviyo customer profiles with fresh review data, and refreshes segments so campaign targeting reflects current customer sentiment.

Connectors used: Yotpo, Klaviyo

### Yotpo SMS Opt-In Sync → Klaviyo Consent Update

This template writes SMS opt-in and opt-out events from Yotpo to Klaviyo immediately, keeping consent records consistent across both platforms and SMS campaigns compliant.

Connectors used: Yotpo, Klaviyo

### Lapsed Reviewer Win-Back Automation

This template identifies Yotpo reviewers who haven't purchased within a configurable time window and enrolls them in a Klaviyo win-back email sequence, using their review history to personalize product recommendations and messaging.

Connectors used: Yotpo, Klaviyo

## Challenges Tray.ai solves

### Review Data Doesn't Automatically Reach Klaviyo

Yotpo and Klaviyo don't natively sync review ratings, UGC flags, or loyalty events as custom profile properties in real time. Marketers end up manually exporting CSVs and importing them into Klaviyo — which means stale data, inaccurate segments, and campaigns that miss the moment.

**How Tray.ai helps:** tray.ai listens for Yotpo review and loyalty events and writes enriched data to Klaviyo profiles in real time. No manual exports, no lag, no engineering work required.

### Loyalty Tier Segmentation Requires Constant Manual Updates

Customers earn and redeem loyalty points constantly, and their tier status changes with it. Without automation, Klaviyo segments built on loyalty tier data go stale fast — and stale segments mean irrelevant messages that frustrate customers and hurt campaign performance.

**How Tray.ai helps:** tray.ai monitors Yotpo loyalty tier events and updates Klaviyo profile properties in real time, so every segment stays accurate and every campaign reaches the right loyalty audience without anyone touching it manually.

### SMS Consent Drift Creates Compliance Risk

When opt-in and opt-out events are captured separately in Yotpo and Klaviyo, consent records fall out of sync. Sending SMS to someone who opted out in one platform but not the other creates real regulatory exposure under TCPA and GDPR — and it's the kind of problem that's easy to miss until it's too late.

**How Tray.ai helps:** tray.ai creates a bidirectional consent sync between Yotpo and Klaviyo, propagating every opt-in and opt-out to both systems in real time so consent records stay consistent, compliant, and audit-ready.

### High-Value Advocate Signals Go Undetected

A five-star review or a photo submission is exactly the right moment to invite someone into a referral or ambassador program. Without integration, that signal never reaches Klaviyo and the moment passes. Manually identifying and messaging advocates at scale isn't realistic for most marketing teams.

**How Tray.ai helps:** tray.ai routes high-rating review events and UGC submissions from Yotpo into Klaviyo as profile properties and flow triggers, so brands can enroll advocates in referral or ambassador campaigns the moment they show up.

### Inconsistent Customer Identity Across Platforms

Customers may exist with slightly different email formats, phone numbers, or identifiers in Yotpo and Klaviyo, making it hard to reliably match records when syncing review and loyalty data. Mismatches create duplicate profiles, lost data, and broken automation.

**How Tray.ai helps:** tray.ai includes data transformation and identity resolution logic that normalizes customer identifiers before writing data between Yotpo and Klaviyo, so profiles match accurately even when source records aren't perfectly clean.

## Learn more

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