# Iterable

## Overview

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels.

## Authentication

![iterable-auth](https://tray.ai/documentation/images/connectors/service/iterable/2e2ad090-415d4a35_iterable-auth.png)
Log into the Iterable app. From the sidebar menu, select API Keys under Integrations. Click on Create new api key and select a **Standard** key type. You will then be able to create a new API key, which you will paste in the Tray authentication window.