# SugarCRM

## Overview

SugarCRM empowers your marketing, sales and services teams to collaborate across the entire customer lifecycle for more meaningful, memorable experiences.

## Authentication

When using the **SugarCRM** connector, the first thing you will have to do is click on 'New Authentication' in the step editor. To create an authentication with Namely you will need **CRM URL**, **Username** and **Password** :
![sugracrm-auth](https://tray.ai/documentation/images/connectors/service/sugarcrm/bdaa58ae-bd7e1b1b_sugracrm-new_auth.png)
Ensure you correctly add your **SugarCRM** credentials correctly in order to enable the connector.