# Turn integrations into revenue

> How SaaS teams turn customer integrations into revenue. Explore 10 monetization models and a practical ROI framework to prioritize investments.

**Category:** eBook
**Published:** 2021-04-07
**Canonical page:** https://tray.ai/guides/integration-monetization/
**Download:** https://242774090.fs1.hubspotusercontent-na2.net/hubfs/242774090/Downloadable%20assets%20for%20website/Integration_Monetization_eBook.pdf

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## Inside the report

Most SaaS teams treat integrations like a cost center—until the backlog explodes or a big deal depends on one. But integrations don’t just close gaps. They close revenue.

This guide shows how product and go-to-market teams are turning integration demand into growth. You’ll get 10 real monetization strategies, examples from leading vendors, and a framework to prioritize what’s worth building.

## What you’ll learn

- **Why the backlog keeps growing:** Understand why integration requests pile up—and why most teams deprioritize them.
- **10 monetization strategies that work:** From bundling and premium tiers to marketplaces and support models, see how SaaS companies turn integration demand into revenue.
- **How to measure ROI:** Use a framework to evaluate cost, revenue potential, churn impact, and sales lift.