Building the future of enterprise automation

We’re rethinking how enterprises connect systems, teams, and data so they can move faster, adapt quicker, and solve bigger problems with AI at the center. 

Our story

Tray.ai began with a simple idea: the future shouldn’t be gated by legacy software.

In 2012, Rich Waldron, Alistair Russel, and Dominic Lewis set out to remove bottlenecks slowing teams down. Too many tools. Too many blockers. Too many problems that required writing code just to fix basic workflows. They built Tray to give teams real agency—the power to solve business problems with automation, integration, and now, AI. Today, we’re leading the shift toward an AI-first enterprise stack that works the way modern teams do: connected, adaptive, and always moving. That vision still drives us today, and it’s shaped how we work, how we build, and how we lead.

The Tray way

simple card - Enjoy the ride

Enjoy the ride

We keep things simple, move quickly, and support each other without the politics. Small teams, clear goals, direct feedback

simple card - Empower others

Empower others

We act like owners. We solve problems, not just spot them. We take pride in great work and lift up the people around us.

simple card - Blow the bloody doors off

Blow the bloody doors off

We value performance, not pedigree. We obsess over customer outcomes. We move fast and don’t wait for permission.

Think like an owner. Move fast. Build something great.

Founders

person card - Rich Waldron

Rich Waldron

CEO

person card - Alistair Russell

Alistair Russell

CTO

person card - Dominic Lewis

Dominic Lewis

CRO

Executive team

person card - Shane Jackson

Shane Jackson

Chief Marketing Officer

person card - Susan Lally

Susan Lally

SVP, Strategic Operations

person card - Kat Goussen-Maki

Kat Goussen-Maki

Head of People

person card - Caleb Stephens

Caleb Stephens

VP, Finance

Investors

TrueMeritechNotableMosaic CapitalSpark

Recognition

logo - Inc. Magazine Best Workplace

Inc. Magazine Best Workplace

logo - The 25 highest-rated leadership teams

The 25 highest-rated leadership teams

logo - Best Places to Work

Best Places to Work

logo - Emerging unicorn

Emerging unicorn

logo - Inc. Magazine Best Workplace

Inc. Magazine Best Workplace

logo - The 25 highest-rated leadership teams

The 25 highest-rated leadership teams

logo - Best Places to Work

Best Places to Work

logo - Emerging unicorn

Emerging unicorn

logo - Inc. Magazine Best Workplace

Inc. Magazine Best Workplace

logo - The 25 highest-rated leadership teams

The 25 highest-rated leadership teams

logo - Best Places to Work

Best Places to Work

logo - Emerging unicorn

Emerging unicorn

logo - Inc. Magazine Best Workplace

Inc. Magazine Best Workplace

logo - The 25 highest-rated leadership teams

The 25 highest-rated leadership teams

logo - Best Places to Work

Best Places to Work

logo - Emerging unicorn

Emerging unicorn

Our collaboration with Tray goes beyond mere integration; they've been a trusted advisor, guiding us into the iPaaS space with unwavering support.

Toni Acquino

Toni Acquino

Product manager at Bynder

We worked with Tray to set up our initial integrations and our overall experience was excellent.

Software developer

Reviewer function: Customer Service and Support Company size: <50M USD Industry: Software industry

Customer service is spot on and lightning fast. The product team is open to feedback and quick to iterate on suggestions.

Engineer, Software

Reviewer function: Customer Service and Support Company size: <50M USD Industry: Software industry

Tray's support really blows most software companies out of the water.

Founder

Reviewer function: Customer Service and Support Company size: <50M USD Industry: Software industry

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