Tray.ai began with a simple idea: the future shouldn’t be gated by legacy software.

In 2012, Rich Waldron, Alistair Russel, and Dominic Lewis set out to remove bottlenecks slowing teams down. Too many tools. Too many blockers. Too many problems that required writing code just to fix basic workflows. They built Tray to give teams real agency—the power to solve business problems with automation, integration, and now, AI. Today, we’re leading the shift toward an AI-first enterprise stack that works the way modern teams do: connected, adaptive, and always moving. That vision still drives us today, and it’s shaped how we work, how we build, and how we lead.