Export leads from a Google Sheet to Pardot

Workflow

Revops

Intermediate

Use Template

This is a 'Workflow' template which means that it is a single standalone workflow.

Some workflow templates can be modified to work with other workflow templates - e.g. to convert a data sync between two services from uni-directional to bi-directional

Overview

Copy

The purpose of this workflow is to capture leads from a Google Sheet and use these to create and update persons in Pardot.

This workflow is fired every time a Gsheet ID is entered into a Tray Form:

Prerequisites

Copy

To implement this workflow, you will need the following:

• API credentials for Google Sheets and Pardot

• A Google Sheet with the correct column setup as per the template found at https://bit.ly/lead-intake-gsheet-pardot

Getting Live

Copy

Click 'Use Template' to deploy the template in your chosen Workspace.

Then take the following steps to configure the workflow and start submitting leads for processing:

The workflow will then start the process of pulling the leads into Pardot.

End Result

Copy

Key workflow steps

Copy

The following diagram gives a simplified breakdown of the key steps in the workflow:

Email validation

Copy

The lead’s email address is validated for the appropriate user@domain.com format

If the email address is invalid, the failure status will be written to the appropriate column in the lead sheet:

Standardization

Copy

This Object Helpers step transforms the Google Sheet column headers into a standard object with fields in the following format:

First Name --> first_name

Last Name --> last_name

Lead Source --> lead_source

etc.

For each lead we will then have a simple object which can be easily accessed by later Pardot steps using jsonpaths such as $.steps.object-helpers-1.result.first_name:

Create / Update Prospects

Copy

A search is made for an existing prospect in Pardot using the lead’s email address as the unique identifier.

If a Pardot prospect does exist, the prospect record is updated and the status of 'Success' is added to the 'Import Status' column in the Google Sheet.

If a Pardot prospect does not exist, a new prospect record is created and the status of 'Success' is added to the 'Import Status' column in the Google Sheet.