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Turn integrations into revenue
How SaaS teams turn customer integrations into revenue. Explore 10 monetization models and a practical ROI framework to prioritize investments.
Inside the report
Most SaaS teams treat integrations like a cost center—until the backlog explodes or a big deal depends on one. But integrations don’t just close gaps. They close revenue.
This guide shows how product and go-to-market teams are turning integration demand into growth. You’ll get 10 real monetization strategies, examples from leading vendors, and a framework to prioritize what’s worth building.
What you’ll learn
Why the backlog keeps growing: Understand why integration requests pile up—and why most teams deprioritize them.
10 monetization strategies that work: From bundling and premium tiers to marketplaces and support models, see how SaaS companies turn integration demand into revenue.
How to measure ROI: Use a framework to evaluate cost, revenue potential, churn impact, and sales lift.
