Inside the report 

Bad data. Missed handoffs. Delayed follow-up. Most lead funnels leak before reps ever make contact. If you’re managing leads manually or stitching together point solutions, you’re losing pipeline—and you may not even see where.

This guide shows how high-performing RevOps teams use Tray to automate the lead lifecycle from end to end. You’ll learn how to clean and route leads automatically, connect your marketing automation platform (MAP) and CRM reliably, and respond to new leads faster—without the gaps that stall conversion.

What you’ll learn

• The four most common funnel failures: See how bad data, MAP limitations, volume spikes, and manual work slow your funnel down.

• Where iPaaS fits in your stack: Learn how Tray works alongside your MAP and CRM to automate lead capture, cleansing, and routing.

• How to build a scalable, always-on lead engine: What a scalable, flexible lead engine looks like in practice.