- Build
- Code
- Chat
- Process automation
- Data integration
- API management
- Agile connectivity
- Integration marketplaces
- Merlin Intelligence
- Merlin Agent Builder
- Enterprise Core
- Plans
- Connectors
- Information technology
- Revenue operations
- Product and engineering
- Finance
- IT Onboarding
- Lead lifecycle
- Embedded integrations
- Order-to-cash
- E-commerce
- Salesforce
- Slack
- NetSuite
- Snowflake
- JIRA
- Zendesk
- Hubspot
- OpenAI
- Customer stories
- Events and webinars
- Blog
- Tray Academy
- Community
- Tray Advantage
- Documentation
- Find an expert
- Templates
- Developer portal
- Company
- Get in touch
The power of Tray: Real stories of automation and growth
See how companies like Airbnb, Cisco, and NetApp use Tray to accelerate delivery, improve lead management, and scale enterprise automation.
Inside the report
These teams didn’t set out to “do automation.” They were stuck with blocked deals, messy handoffs, and manual work that couldn’t scale—while pressure to move faster kept growing. Most didn’t have extra engineers. Some didn’t even have full-time ops.
In this collection, you’ll see how companies like Airbnb, Cisco, NetApp, and Auctane used Tray to fix what was slowing them down—across IT, marketing, finance, and product. From lead routing and onboarding to 59,000 customer integrations, these teams built smarter systems, cut delivery time, and unlocked growth—without adding headcount or rebuilding their stack.
What you’ll learn
How small teams do big things: See how Auctane’s lean IT team delivered a 356% ROI by automating onboarding and expanding integrations.
How enterprises scale complex operations: Learn how Cisco cut lead response time by 80% and Cvent migrated 500+ integrations in six months.
Why teams are moving off legacy platforms: From MuleSoft replacements to faster product launches, see how Airbnb, NetApp, and others scaled faster by switching to Tray.
