How to monetize customer integrations for new revenue growth
Overview
Customer demand for SaaS integrations is higher than ever—but integrations don't have to be a cost burden. Learn how companies are modernizing their integration strategies to drive new revenue, increase customer retention, and win more deals. See real examples of monetization models, bundling strategies, and flexible delivery methods using embedded integration platforms.
What you’ll learn
- Direct monetization strategies for customer-facing integrations
- Indirect revenue gains from improved retention and sales win rates
- How to scale integration delivery with flexible embedded platforms
- Lessons learned from real-world monetization success stories
Session chapters
- Why SaaS integration demand is rising
- Moving integrations from cost center to profit center
- Direct and indirect monetization strategies
- Scaling integration delivery with embedded platforms
- Success stories: monetizing integrations with Tray
- How to prioritize integrations and manage costs
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