Connectors / Integration
Connect Attentive Mobile and Klaviyo to Run SMS and Email Together
Sync your SMS and email channels so campaigns stay coordinated, subscribers stay current, and your team isn't doing manual list work.
Attentive Mobile + Klaviyo integration
Attentive Mobile and Klaviyo are two of the strongest customer engagement platforms available to ecommerce and retail brands — one built for SMS, the other for email. When integrated, they let marketing teams run genuinely omnichannel campaigns where subscriber behavior, preferences, and purchase history flow between both platforms. Instead of managing two disconnected audiences, brands can build unified customer profiles and trigger the right message, on the right channel, at the right moment.
Email and SMS are stronger together than apart, yet most brands run them in separate silos. A customer who abandons their cart may respond better to a text, while a loyalty program update belongs in the inbox — but without a live data bridge between Attentive and Klaviyo, your team can't act on those insights automatically. Integrating through tray.ai eliminates manual list exports, cuts data lag, and keeps segment membership, opt-in status, purchase events, and campaign engagement data synchronized in real time. Marketing teams get a full view of every subscriber, which means smarter suppression, tighter segmentation, and revenue attribution across both channels. No custom code required.
Automate & integrate Attentive Mobile + Klaviyo
Automating Attentive Mobile and Klaviyo business processes or integrating data is made easy with Tray.ai.
Use case
Cross-Channel Subscriber Sync
When a customer opts into SMS through Attentive, their profile and consent data gets pushed to Klaviyo automatically so they can be enrolled in the right email flows right away. New email subscribers captured in Klaviyo can be flagged for SMS acquisition campaigns in Attentive. This bidirectional sync means no subscriber falls through the cracks regardless of which channel they came in through.
- Eliminate manual CSV exports and list uploads between platforms
- Cut time-to-first-message for new subscribers from hours to seconds
- Maintain accurate consent and opt-in status across both channels
Use case
Abandoned Cart SMS and Email Orchestration
When a shopper abandons their cart, tray.ai can coordinate a multi-step recovery sequence that triggers an SMS via Attentive and a follow-up email via Klaviyo based on engagement. If the customer doesn't open the email within a defined window, an automated SMS nudge fires through Attentive — and once a purchase is completed, both platforms are updated to suppress further recovery messages right away.
- Recover more revenue with coordinated, channel-aware abandonment sequences
- Prevent message fatigue by suppressing converted customers across both platforms
- Customize timing logic between SMS and email without manual oversight
Use case
Unified Segment Mirroring
High-value customer segments, VIP lists, and churn-risk cohorts built in Klaviyo can be automatically mirrored into Attentive as custom segments for targeted SMS campaigns. When your email team updates a segment based on RFM scoring or behavioral data, your SMS team is working from the same audience definition without re-uploading lists manually.
- Keep SMS and email audiences aligned at all times
- Cut duplicated segmentation work across marketing operations
- Power personalized SMS campaigns with Klaviyo's behavioral data
Use case
Post-Purchase Flow Coordination
After a customer completes a purchase, tray.ai routes the order event to both Attentive and Klaviyo at the same time, triggering a transactional SMS confirmation and a branded email receipt or upsell sequence. Subsequent post-purchase milestones — shipping updates, review requests, replenishment reminders — can be split across channels based on customer communication preferences stored in either platform.
- Deliver consistent post-purchase experiences across SMS and email
- Cut operational overhead by automating order event routing
- Improve customer satisfaction with timely, channel-appropriate updates
Use case
Opt-Out and Suppression Management
When a subscriber unsubscribes from SMS in Attentive or marks an email as spam in Klaviyo, that opt-out has to be honored across every channel to stay compliant and protect sender reputation. tray.ai automates suppression event propagation so a STOP reply in Attentive immediately updates Klaviyo's suppression list, and vice versa, without any manual intervention.
- Maintain CAN-SPAM and TCPA compliance across both platforms automatically
- Protect sender reputation by preventing messages to opted-out contacts
- Cut manual suppression list management for marketing ops teams
Use case
Winback Campaign Coordination
Lapsed customers identified through Klaviyo's predictive analytics can be automatically passed to Attentive to trigger a targeted SMS winback sequence for subscribers more likely to re-engage via text. Engagement signals from Attentive — link clicks and conversions — feed back into Klaviyo to update the customer's engagement score and pull them out of winback flows once they're re-activated.
- Re-engage dormant customers through their preferred channel
- Use Klaviyo's predictive data to sharpen Attentive targeting
- Automatically close the loop on winback conversions across both systems
Challenges Tray.ai solves
Common obstacles when integrating Attentive Mobile and Klaviyo — and how Tray.ai handles them.
Challenge
Keeping Subscriber Lists in Real-Time Sync
Attentive and Klaviyo each maintain their own subscriber databases, and discrepancies accumulate fast as customers opt in, opt out, make purchases, or update their preferences. Manual list reconciliation is time-consuming, error-prone, and often means messaging contacts with stale or incorrect data.
How Tray.ai helps
tray.ai's event-driven workflow engine listens for subscriber changes in either platform and propagates updates in real time via API, so both systems always reflect current opt-in status, contact attributes, and segment membership without manual intervention or scheduled batch jobs.
Challenge
Maintaining Compliance Across Two Opt-In Systems
TCPA compliance for SMS and CAN-SPAM compliance for email both carry real legal weight, and managing consent across two separate platforms creates risk. An opt-out recorded in Attentive that isn't mirrored in Klaviyo — or vice versa — can result in regulatory violations and damage to sender reputation.
How Tray.ai helps
tray.ai automates bidirectional suppression syncing so any opt-out or unsubscribe event in either platform is immediately reflected in the other. Built-in error handling and retry logic ensure compliance events are never silently dropped, and audit logs give you a clear record of every suppression action taken.
Challenge
Avoiding Message Duplication and Customer Fatigue
Without a coordination layer between Attentive and Klaviyo, customers can easily receive redundant messages — an SMS and an email firing at the same time for the same event. That erodes trust, drives up unsubscribe rates, and makes campaign performance data harder to read.
How Tray.ai helps
tray.ai workflows include conditional branching and timing controls that enforce channel sequencing. Marketers can define rules like 'send SMS only if email is unopened after X hours' or 'suppress SMS for customers who converted via email,' keeping the experience coherent without duplicated touchpoints.
Templates
Pre-built workflows for Attentive Mobile and Klaviyo you can deploy in minutes.
New Attentive SMS Subscriber to Klaviyo Profile Sync
Attentive Mobile 
Klaviyo Automatically creates or updates a Klaviyo contact profile whenever a new subscriber opts into SMS through Attentive, including consent status, acquisition source, and custom attributes, then enrolls them in the appropriate Klaviyo welcome email flow.
Klaviyo Segment to Attentive Custom Audience Sync
Klaviyo Attentive Mobile Periodically syncs a defined Klaviyo segment — VIP customers, high-LTV buyers, or churn-risk users — to a corresponding custom segment in Attentive Mobile so SMS campaigns can target the same refined audience without manual list exports.
Attentive SMS Opt-Out Suppression Sync to Klaviyo
Attentive Mobile Klaviyo Listens for STOP or unsubscribe events in Attentive Mobile and immediately adds the corresponding contact to Klaviyo's suppression list, so compliance is enforced across both channels without any manual action.
Abandoned Cart Multi-Channel Recovery Sequence
Attentive Mobile Klaviyo Orchestrates a coordinated cart abandonment recovery flow that sends an initial Klaviyo email, waits for a defined engagement window, then triggers an Attentive SMS follow-up for contacts who didn't open or click the email — suppressing all messages once a purchase is detected.
Post-Purchase Order Event Routing to Both Channels
Attentive Mobile Klaviyo Routes completed order events to both Attentive Mobile and Klaviyo at the same time, triggering an SMS order confirmation through Attentive and a post-purchase email sequence in Klaviyo, with deduplication logic to prevent double-messaging.
Winback List Push from Klaviyo Predictive Analytics to Attentive
Klaviyo Attentive Mobile Uses Klaviyo's predicted churn and customer lifetime value data to identify lapsed customers and automatically exports them to Attentive Mobile as a targeted SMS winback audience, then feeds engagement and conversion outcomes back to Klaviyo to close the loop.
How Tray.ai makes this work
Attentive Mobile + Klaviyo runs on the full Tray.ai platform
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