Connectors / Integration
Connect Donately and Salesforce to Keep Donor Data in Sync and Raise More
Automate the flow of donation data between Donately and Salesforce so your team can focus on building relationships, not copying records.
Donately + Salesforce integration
Donately and Salesforce are two platforms that, when connected, give nonprofits and fundraising teams a complete picture of every donor and campaign. Donately handles the online donation experience well. Salesforce is where relationships get managed, tracked, and grown. Without an integration, donor data lives in silos — staff end up manually exporting CSVs, reconciling records, and missing follow-up windows that matter.
Integrating Donately with Salesforce cuts out the manual work of keeping donor records in sync, so your fundraising and relationship management teams are always working from the same data. Every time a donation comes through Donately, a corresponding record can be automatically created or updated in Salesforce — whether that's a Contact, Opportunity, Campaign Member, or custom object — giving development officers immediate visibility into donor activity. That tight connection makes donor segmentation smarter, acknowledgment workflows faster, and reporting more accurate. For nonprofits that run Salesforce as their system of record, a Donately integration means fundraising data flows in automatically, cleanly, and in real time — never as an afterthought.
Automate & integrate Donately + Salesforce
Automating Donately and Salesforce business processes or integrating data is made easy with Tray.ai.
Use case
Automatic Donor Contact Creation in Salesforce
When a new donor completes their first gift in Donately, tray.ai can automatically search Salesforce for a matching Contact and create one if none exists. Your CRM stays populated with fresh donor records without any manual data entry. Development teams can see new donors in Salesforce immediately and start relationship-building outreach.
- Eliminate manual contact creation and reduce data entry errors
- Every new donor appears in Salesforce within seconds of their first gift
- Fundraising teams get immediate visibility into new supporters for timely follow-up
Use case
Donation-to-Opportunity Sync for Fundraising Pipeline Tracking
Each donation processed in Donately can be mapped to a Salesforce Opportunity, letting development teams track individual gifts, recurring pledges, and campaign progress directly in the CRM. This integration works with standard nonprofit reporting frameworks like NPSP (Nonprofit Success Pack) and custom object structures. Finance and leadership get accurate, real-time revenue data without waiting on manual imports.
- Maintain an accurate donation pipeline in Salesforce without manual data entry
- Support NPSP and custom Salesforce object models out of the box
- Real-time revenue reporting and gift tracking for leadership dashboards
Use case
Recurring Donor Lifecycle Management
Recurring donors are your most reliable supporters, and keeping Salesforce updated as recurring gifts succeed, fail, or are cancelled is critical for retention. tray.ai can listen for recurring donation events in Donately — including payment failures and cancellations — and update the relevant Salesforce records automatically. That means proactive outreach to lapsed recurring donors before they're gone for good.
- Automatically flag failed recurring payments in Salesforce for immediate follow-up
- Track recurring donor status changes without manually monitoring Donately
- Reduce donor churn by enabling timely, data-driven retention outreach
Use case
Campaign Performance Reporting Across Both Platforms
Donately campaigns can be linked to Salesforce Campaigns, letting fundraising managers see consolidated performance data — total raised, donor counts, conversion rates — without switching between tools. As donations come in through Donately, campaign totals and Campaign Member records update in Salesforce automatically. Leadership gets a single source of truth for campaign reporting and board presentations.
- Sync Donately campaign results directly to Salesforce Campaign records
- Automatically add or update Campaign Members as donors give to specific campaigns
- Eliminate manual campaign reporting by surfacing donation data in existing Salesforce dashboards
Use case
Donation Acknowledgment and Thank-You Automation
Timely donor acknowledgment is one of the strongest drivers of retention. Integrating Donately with Salesforce makes it straightforward to automate thank-you workflows the moment a gift is recorded. tray.ai can write donation data to Salesforce and simultaneously trigger a Salesforce Flow, email alert, or task to make sure no donor goes unacknowledged. Development staff can focus on meaningful engagement rather than tracking who has and hasn't gotten a thank-you.
- Trigger personalized acknowledgment workflows in Salesforce immediately after a gift is made
- Create follow-up tasks for major donors automatically based on gift amount thresholds
- Improve donor retention through consistent, timely post-gift communication
Use case
Donor Segmentation and Engagement Scoring Updates
As donation history accumulates in Donately, that data can be continuously synced to Salesforce to drive donor segmentation, lifetime value calculations, and engagement scoring. tray.ai can update custom Salesforce fields — such as total giving, last gift date, and giving frequency — every time a new donation is processed. Those enriched profiles let development teams prioritize major gift prospects and personalize outreach at scale.
- Keep Salesforce donor profiles current with up-to-date giving history from Donately
- Drive donor segmentation and major gift identification with accurate, real-time data
- Enable personalized fundraising outreach based on live donor engagement scores
Challenges Tray.ai solves
Common obstacles when integrating Donately and Salesforce — and how Tray.ai handles them.
Challenge
Deduplicating Donor Records Across Both Platforms
Donors often exist in Salesforce before they give through Donately, and matching records accurately — especially when names or emails differ slightly — is a persistent problem. Without smart deduplication logic, integrations create duplicate Contacts or Accounts, which pollutes the CRM and erodes trust in the data.
How Tray.ai helps
tray.ai workflows can incorporate multi-step matching logic — first querying Salesforce by email, then by name, then by phone — before deciding whether to create or update a record. Custom deduplication rules can be configured to match your organization's specific data governance standards, and exceptions can be routed to a human review queue rather than blindly creating duplicates.
Challenge
Mapping Donately Data to Complex Salesforce Object Models
Many nonprofits use Salesforce NPSP, custom objects, or industry-specific data models that require donation data to be distributed across multiple related records — Contacts, Accounts, Opportunities, and GAU Allocations, for example. A flat donation record from Donately has to be split apart and mapped carefully to satisfy those relational requirements.
How Tray.ai helps
tray.ai's data transformation capabilities let teams parse a single Donately donation payload and create or update multiple Salesforce records in the correct sequence, respecting parent-child relationships and required field dependencies. No-code field mapping combined with custom JavaScript steps handles even the most complex NPSP or custom object configurations.
Challenge
Handling Webhook Reliability and Missed Donation Events
Donation processing is mission-critical, and a missed webhook event from Donately could mean a donor record never reaches Salesforce — leading to missed acknowledgments, inaccurate reports, and frustrated development staff. Relying solely on real-time webhooks without a fallback introduces real risk for fundraising operations.
How Tray.ai helps
tray.ai combines real-time webhook triggers with scheduled polling workflows that periodically query the Donately API for recent donations and cross-check them against Salesforce records. This two-layer approach ensures that even if a webhook is missed, the scheduled reconciliation workflow catches and processes the donation before it causes downstream problems.
Templates
Pre-built workflows for Donately and Salesforce you can deploy in minutes.
New Donately Donation to Salesforce Opportunity
Donately 
Salesforce Whenever a donation is completed in Donately, this template automatically creates a corresponding Opportunity in Salesforce with full gift details — amount, campaign, payment method, and donor information. It first checks whether an existing Contact or Account matches the donor's email before creating or linking records.
New Donately Donor to Salesforce Contact
Donately Salesforce This template listens for first-time donors in Donately and creates a clean Contact record in Salesforce, deduplicating against existing records by email. Donor attributes — name, email, phone, and address — map directly to Salesforce Contact fields, keeping your CRM current without any manual effort.
Donately Recurring Donation Failure to Salesforce Task
Donately Salesforce This template monitors Donately for failed recurring donation payments and automatically creates a follow-up Task in Salesforce assigned to the appropriate development officer. The task includes the donor's name, failed gift amount, and a link to their Salesforce record so outreach can start immediately.
Donately Campaign Sync to Salesforce Campaign
Donately Salesforce This template maps Donately fundraising campaigns to corresponding Salesforce Campaign records, keeping totals, donor counts, and Campaign Member records synchronized in real time. Each time a donation comes in for a specific Donately campaign, the Salesforce Campaign's AmountWonOpportunities and member roster update automatically.
Daily Donately Donation Summary to Salesforce Custom Object
Donately Salesforce This scheduled template runs once per day, pulls a summary of all donations processed in Donately over the previous 24 hours, and writes a daily giving summary record to a custom Salesforce object. Finance and leadership teams can track daily fundraising velocity directly in Salesforce reports and dashboards.
Donately Donor Lifetime Value Enrichment in Salesforce
Donately Salesforce This template runs periodically to calculate each donor's cumulative lifetime giving value based on their Donately history and write that figure — along with last gift date and gift count — back to custom fields on their Salesforce Contact record. Development teams can use those enriched profiles to identify major gift prospects and tailor their outreach.
How Tray.ai makes this work
Donately + Salesforce runs on the full Tray.ai platform
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