Easypromos + HubSpot
Turn Promotional Campaigns into Revenue with Easypromos + HubSpot
Automatically sync contest leads, giveaway participants, and promotion data from Easypromos directly into HubSpot to keep your marketing and sales pipeline moving.
Why integrate Easypromos and HubSpot?
Easypromos and HubSpot are a natural pairing for marketing teams that run contests, giveaways, quizzes, and promotional campaigns to generate leads. When these two platforms work together, every participant who enters a promotion becomes an actionable contact in HubSpot, ready for nurturing sequences, segmentation, and sales follow-up. Without an integration, marketing teams burn time manually exporting CSVs and risk missing the window to engage warm leads right after they've interacted with your brand.
Automate & integrate Easypromos & HubSpot
Use case
Sync Contest Participants as HubSpot Contacts
Every time a user enters a contest or giveaway in Easypromos, their name, email, and opt-in status are automatically pushed to HubSpot as a new or updated contact. This eliminates manual CSV exports and keeps your CRM current with the latest promotion participants.
Use case
Enroll Promotion Participants in Targeted Nurture Workflows
When a contact is created or updated in HubSpot from an Easypromos campaign, they can be automatically enrolled in a HubSpot workflow tailored to that specific promotion. Send a personalized welcome email, a discount follow-up, or a winner announcement sequence without any manual intervention.
Use case
Segment HubSpot Contacts by Promotion Type and Source
Use data passed from Easypromos — campaign name, promotion type, participation date — to populate custom HubSpot contact properties. Your team can then build precise lists of contacts who entered a quiz versus a sweepstakes, or who participated in a seasonal campaign versus a product launch.
Use case
Map Quiz and Survey Responses to HubSpot Properties
When participants complete a quiz or survey in Easypromos, their individual answers can be mapped to custom properties on their HubSpot contact record. This turns qualitative promotion data into structured CRM data that's actually useful for segmentation and sales conversations.
Use case
Track Promotion Winners and Trigger HubSpot Deal Creation
When a winner is selected in Easypromos, the integration can automatically update their HubSpot contact record, add a tag or property, and create a HubSpot deal to track prize fulfillment or any follow-on sales opportunity. This connects your promotional activity directly to your revenue pipeline.
Use case
Sync Referral and Viral Sharing Data to HubSpot
Easypromos supports referral mechanics where participants earn extra entries by sharing the promotion. The integration can pass referral counts and sharing activity back to HubSpot contact properties, helping you spot your most engaged brand advocates within your CRM.
Use case
Update HubSpot Contact Lifecycle Stage Based on Promotion Engagement
As contacts move through different Easypromos campaigns — from first-time entrants to repeat participants — the integration can automatically update their HubSpot lifecycle stage or lead score. This keeps your CRM accurate about where a contact actually stands.
Get started with Easypromos & HubSpot integration today
Easypromos & HubSpot Challenges
What challenges are there when working with Easypromos & HubSpot and how will using Tray.ai help?
Challenge
Manual CSV Exports Causing Delayed Lead Follow-Up
Marketing teams running Easypromos campaigns often rely on manually exporting participant data and importing it into HubSpot — a process that can take hours or days, meaning leads go cold before they ever receive a follow-up message.
How Tray.ai Can Help:
Tray.ai's real-time event-based triggers listen for new Easypromos participants the moment they register and immediately push their data to HubSpot, collapsing the follow-up window from days to seconds without any manual effort.
Challenge
Duplicate Contacts Polluting the HubSpot CRM
When promotion data is imported manually or through basic integrations, duplicate contacts frequently appear in HubSpot, corrupting reporting, skewing lead scores, and causing sales reps to reach out to the same person multiple times.
How Tray.ai Can Help:
Tray.ai workflows include a lookup step that searches HubSpot for an existing contact by email before creating a new record, ensuring data is merged into the correct existing profile rather than duplicated.
Challenge
Mapping Complex Promotion Data to HubSpot Custom Properties
Easypromos captures a lot of data that doesn't fit neatly into standard HubSpot fields — quiz answers, referral counts, voting choices, entry timestamps. Getting that information into your CRM in a structured, usable format is harder than it sounds.
How Tray.ai Can Help:
Tray.ai's data mapping and transformation tools let you precisely configure how each Easypromos data field maps to any standard or custom HubSpot property, including conditional logic to handle different promotion types differently.
Challenge
Maintaining GDPR and Marketing Consent Compliance Across Systems
When contacts opt in or out of marketing communications through an Easypromos promotion, that consent status needs to be reflected in HubSpot right away. Manual or infrequent syncs make that basically impossible to guarantee.
How Tray.ai Can Help:
Tray.ai maps opt-in and consent fields captured in Easypromos directly to HubSpot's subscription and communication preferences fields in real time, keeping both platforms in sync and your business compliant.
Challenge
Scaling Integrations Across Multiple Simultaneous Promotions
As marketing teams run multiple Easypromos campaigns at the same time — each with different goals, audiences, and data structures — managing separate manual processes for each promotion becomes unmanageable and error-prone.
How Tray.ai Can Help:
Tray.ai workflows can be built with dynamic logic that identifies the source promotion from incoming Easypromos data and routes participants to the correct HubSpot lists, workflows, and property values automatically, no matter how many campaigns are running in parallel.
Start using our pre-built Easypromos & HubSpot templates today
Start from scratch or use one of our pre-built Easypromos & HubSpot templates to quickly solve your most common use cases.
Easypromos & HubSpot Templates
Find pre-built Easypromos & HubSpot solutions for common use cases
Template
New Easypromos Participant to HubSpot Contact
Automatically creates or updates a HubSpot contact whenever a new participant enters any Easypromos promotion, mapping fields like name, email, phone, opt-in status, and campaign source.
Steps:
- Trigger: New participant registered in an Easypromos promotion
- Lookup: Search HubSpot for an existing contact with the same email address
- Action: Create a new HubSpot contact or update the existing one with promotion data and custom properties
Connectors Used: Easypromos, HubSpot
Template
Easypromos Quiz Completion to HubSpot Property Update
When a participant completes a quiz in Easypromos, this template maps each quiz answer to a corresponding custom property on their HubSpot contact record, enabling advanced segmentation and personalized follow-up.
Steps:
- Trigger: Participant completes a quiz in Easypromos
- Transform: Map individual quiz question answers to their corresponding HubSpot custom property fields
- Action: Update the HubSpot contact record with all mapped quiz response properties
Connectors Used: Easypromos, HubSpot
Template
Easypromos Winner Selected to HubSpot Deal and Task
Automatically creates a HubSpot deal and assigns a follow-up task to the designated owner whenever a winner is selected in an Easypromos promotion, so no prize or sales opportunity gets dropped.
Steps:
- Trigger: Winner is selected or announced in Easypromos
- Action: Update the winner's HubSpot contact record with a winner tag and promotion name property
- Action: Create a HubSpot deal for prize fulfillment and assign a follow-up task to the contact owner
Connectors Used: Easypromos, HubSpot
Template
Easypromos Participant to HubSpot Workflow Enrollment
Enrolls new Easypromos participants into a specified HubSpot email workflow immediately upon participation, so follow-up communication fires automatically without any manual steps.
Steps:
- Trigger: New participant enters a designated Easypromos promotion
- Action: Create or update the contact in HubSpot with campaign source and opt-in data
- Action: Enroll the contact in the corresponding HubSpot email nurture workflow for that promotion
Connectors Used: Easypromos, HubSpot
Template
Daily Easypromos Participant Sync and HubSpot List Update
Runs a scheduled daily sync that pulls all new Easypromos participants from the previous 24 hours and adds them to a static HubSpot list tied to that specific campaign for reporting and segmentation.
Steps:
- Trigger: Scheduled daily trigger fires at a configured time
- Action: Fetch all new Easypromos participants from the past 24 hours via the Easypromos API
- Action: Loop through each participant, upsert as a HubSpot contact, and add to the designated static HubSpot list
Connectors Used: Easypromos, HubSpot
Template
Easypromos Referral Activity to HubSpot Lead Score Update
Monitors referral activity in Easypromos and increments the HubSpot lead score for contacts who successfully refer new participants, helping surface high-value brand advocates for prioritized outreach.
Steps:
- Trigger: A participant generates a successful referral in Easypromos
- Lookup: Find the referrer's contact record in HubSpot by email address
- Action: Increment the HubSpot lead score property and update a referral count custom property on the contact
Connectors Used: Easypromos, HubSpot