Connectors / Integration
Connect Kochava and Salesforce to Unify Mobile Attribution with CRM Data
Sync mobile app attribution, install events, and campaign performance data from Kochava directly into Salesforce so your sales and marketing teams can see the full picture of every customer journey.
Kochava + Salesforce integration
Kochava is a mobile measurement and attribution platform that tracks how users discover, install, and engage with your mobile apps across hundreds of ad networks and channels. Salesforce is the world's most widely used CRM, powering sales pipelines, marketing automation, and customer success workflows. Together, they close the gap between mobile acquisition data and revenue intelligence — letting teams tie app install events, in-app purchases, and campaign touchpoints directly to CRM contacts, leads, and opportunities.
Marketing and revenue teams lose real insight when mobile attribution data lives in Kochava while customer records and deal pipelines live in Salesforce. Without an integration, sales reps have no visibility into which ad campaign or channel acquired a lead, and marketers can't tell which campaigns actually drive pipeline and closed revenue. Connecting Kochava and Salesforce through tray.ai lets you automatically create or update Salesforce leads and contacts when new app installs or conversions are tracked in Kochava, enrich CRM records with attribution metadata like campaign name, media source, and ad group, and feed revenue outcomes back into Kochava for LTV modeling. That end-to-end data flow cuts manual CSV exports, reduces attribution blind spots, and gives both marketing and sales a single source of truth across the full customer lifecycle.
Automate & integrate Kochava + Salesforce
Automating Kochava and Salesforce business processes or integrating data is made easy with Tray.ai.
Use case
Auto-Create Salesforce Leads from Kochava App Installs
When a new user installs your mobile app and Kochava records the conversion, tray.ai automatically creates a matching lead in Salesforce with attribution data already attached — media source, campaign name, ad group, and install timestamp included. No mobile-acquired user falls through the cracks in your sales pipeline. Sales reps have context on where each lead came from before they make their first call.
- Zero lag between app install and lead creation in Salesforce
- Leads arrive pre-enriched with full channel and campaign attribution from Kochava
- Eliminates manual data entry and copy-paste errors between platforms
Use case
Enrich Salesforce Contact Records with Attribution Metadata
When an existing Salesforce contact later installs your app or completes an in-app event, tray.ai matches records by email or device identifier and updates the contact with the latest Kochava attribution data. Account executives get a more complete picture of how a contact is engaging with your product. Marketing teams can also segment and target contacts based on acquisition channel directly within Salesforce.
- Salesforce contacts gain mobile engagement and attribution context automatically
- Lead scoring gets more accurate by incorporating mobile behavior signals
- Enables channel-based segmentation and more relevant sales outreach
Use case
Sync In-App Purchase Events to Salesforce Opportunities
When a user completes a high-value in-app purchase or subscription upgrade tracked by Kochava, tray.ai can automatically create or update a Salesforce opportunity to reflect that revenue event. This connects mobile commerce activity directly to your CRM pipeline, giving sales and finance teams real-time visibility into mobile-driven revenue. Deal stages, amounts, and close dates can all be pulled from the Kochava event payload.
- Mobile revenue events appear in Salesforce pipeline in real time
- Finance and sales teams see in-app monetization without switching platforms
- Attribution source is preserved on the opportunity for ROI analysis
Use case
Trigger Salesforce Campaigns Based on Kochava Audience Segments
Kochava Audiences lets you build segments based on install behavior, engagement depth, and LTV predictions. With tray.ai, you can push those audience definitions into Salesforce as campaign members or custom list segments, automatically triggering nurture sequences or sales cadences for high-value mobile users.
- High-intent mobile users are automatically enrolled in targeted Salesforce campaigns
- Cuts time to engagement for newly acquired app users
- Mobile marketing audience data feeds directly into CRM campaign execution
Use case
Update Kochava with Salesforce CRM Outcomes for LTV Modeling
When a Salesforce opportunity is closed-won or a contact hits a meaningful CRM milestone, tray.ai sends that outcome back to Kochava as a postback. This lets Kochava's attribution and LTV models incorporate downstream revenue data, which improves campaign optimization and predictive analytics. Bidding algorithms on connected ad networks can then optimize toward actual revenue rather than just installs.
- Kochava LTV and ROAS models are enriched with real CRM revenue outcomes
- Ad network optimization improves by targeting users most likely to convert in CRM
- Creates a true closed-loop attribution system across mobile and enterprise sales
Use case
Alert Sales Teams When High-Value Users Complete Key In-App Events
With tray.ai, you can configure workflows that watch Kochava for specific high-value events — a free trial start, a premium feature activation, a cart abandonment — and instantly notify the right Salesforce owner via a task, activity log, or Chatter message. Sales reps get real-time buying signals they can act on immediately. Priority accounts can be flagged automatically so nothing slips through.
- Sales reps receive instant, actionable buying signals from mobile behavior
- High-value in-app events are logged as Salesforce activities for full audit trails
- Cuts time-to-contact for users showing strong purchase intent
Challenges Tray.ai solves
Common obstacles when integrating Kochava and Salesforce — and how Tray.ai handles them.
Challenge
Matching User Identities Across Mobile and CRM
Kochava tracks users primarily by device identifiers like IDFA and GAID, while Salesforce identifies records by email address, account ID, or custom external IDs. Without a reliable identity resolution strategy, matching a Kochava event to the right Salesforce lead or contact is genuinely hard — and the failure mode is duplicate records and broken attribution connections.
How Tray.ai helps
tray.ai's data transformation layer lets you build custom identity resolution logic that checks multiple matching fields — email, phone, and custom external identifiers — in a configurable priority order. You can also maintain a mapping table within your workflow to store device-to-CRM ID relationships and reuse them across multiple automation scenarios.
Challenge
Handling High-Volume Real-Time Event Streams
Mobile apps tracked by Kochava can generate thousands of install and in-app events per hour during campaign peaks. Routing all of those events into Salesforce in real time risks hitting API rate limits, creating duplicate leads, and leaving your CRM in an inconsistent state.
How Tray.ai helps
tray.ai handles high-throughput event ingestion through intelligent queuing and batching. You can configure deduplication logic using Kochava event IDs before any Salesforce API call is made, and batch-process lower-priority events during off-peak windows to stay within Salesforce API governor limits without losing data.
Challenge
Mapping Kochava Event Schemas to Salesforce Field Structures
Kochava delivers attribution data in its own event schema — fields like network name, site ID, and creative — and none of that maps cleanly to standard Salesforce lead or opportunity fields. Translating these structures by hand is tedious, error-prone, and breaks whenever either platform updates its data model.
How Tray.ai helps
tray.ai's visual data mapper and JSONPath transformation tools make it straightforward to build and maintain field mappings between Kochava's event payload and Salesforce's object schema. When either platform changes a field name or structure, you update the mapping in one place rather than rewriting your entire workflow.
Templates
Pre-built workflows for Kochava and Salesforce you can deploy in minutes.
Kochava App Install to Salesforce Lead
Kochava 
Salesforce Automatically creates a new Salesforce lead whenever Kochava records a new app install conversion, populating the lead record with campaign name, media source, ad group, and install date from the Kochava event payload.
Kochava In-App Purchase to Salesforce Opportunity
Kochava Salesforce Listens for purchase or subscription events from Kochava and creates or updates a matching Salesforce opportunity with revenue amount, product details, and the originating attribution source, keeping mobile commerce activity visible in your CRM pipeline.
Salesforce Closed-Won Opportunity Postback to Kochava
Salesforce Kochava When a Salesforce opportunity reaches Closed-Won status, this template sends a revenue postback event to Kochava, letting its attribution engine and connected ad networks optimize campaigns toward users who generate actual CRM revenue.
Kochava Audience Sync to Salesforce Campaign Members
Kochava Salesforce Periodically pulls updated audience segments from Kochava and adds or removes matching Salesforce contacts as campaign members, so your CRM marketing campaigns stay in sync with the latest mobile audience data.
Kochava High-Value Event to Salesforce Task and Alert
Kochava Salesforce Monitors Kochava for predefined high-value in-app events and automatically creates a follow-up task in Salesforce assigned to the contact owner, so sales reps are alerted and can act on real-time buying signals.
Daily Kochava Attribution Summary Report to Salesforce Custom Object
Kochava Salesforce Runs a daily workflow that pulls campaign performance and attribution summary data from Kochava and writes aggregated metrics — installs, events, and revenue by source — into a Salesforce custom object for unified reporting and dashboards.
How Tray.ai makes this work
Kochava + Salesforce runs on the full Tray.ai platform
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