Connectors / Integration
Connect Mailjet and Magento 2 to Automate Email Marketing and eCommerce Workflows
Sync customer data, trigger transactional emails, and run personalized campaigns — no manual code required.
Mailjet + Magento 2 integration
Mailjet and Magento 2 are a natural fit for eCommerce businesses that depend on timely, data-driven email to drive revenue and keep customers coming back. Magento 2 runs your storefront — capturing orders, managing customers, tracking product activity — while Mailjet handles the email infrastructure that turns that data into real engagement. Connect the two and your marketing and transactional email programs always run on fresh, accurate commerce data.
When Mailjet and Magento 2 run separately, your marketing team spends its days chasing data exports, manually importing subscriber lists, and guessing which customers need which messages. Orders go unacknowledged, abandoned carts go unrecovered, and new customers never get the welcome emails that turn them into repeat buyers. Connecting Magento 2 to Mailjet through tray.ai means every customer action in your store — a new registration, a completed purchase, a product return — automatically triggers the right email at the right moment. Contact lists stay current, segmentation reflects actual purchase behavior, and your team can focus on strategy instead of spreadsheets. The result is a faster, more personal email program that grows with your catalog and customer base.
Automate & integrate Mailjet + Magento 2
Automating Mailjet and Magento 2 business processes or integrating data is made easy with Tray.ai.
Use case
Automated Order Confirmation and Transactional Emails
When a customer places an order in Magento 2, tray.ai instantly passes the order details to Mailjet to trigger a branded, personalized order confirmation email. Every transaction is acknowledged in real time without manual intervention, building trust at the moment it matters most.
- Eliminate delays between order placement and email confirmation
- Populate order details, product names, and totals dynamically using Magento 2 data
- Maintain brand consistency with Mailjet's drag-and-drop email templates
Use case
Abandoned Cart Recovery Campaigns
When a Magento 2 shopper adds items to their cart but doesn't complete checkout, tray.ai detects the abandoned session and enrolls the customer in a targeted Mailjet email sequence. Time-sensitive reminders with cart contents and personalized incentives go out automatically to recover lost revenue.
- Recover abandoned carts with minimal manual effort from your marketing team
- Customize recovery timing and number of follow-up emails per business rules
- Include dynamic product images and pricing pulled directly from Magento 2
Use case
New Customer Welcome Series
As soon as a new account is created in Magento 2, tray.ai adds the customer to a dedicated Mailjet contact list and triggers a multi-step welcome email series. This sequence introduces your brand, surfaces relevant products, and guides new subscribers toward their first purchase.
- Automatically onboard every new Magento 2 registrant into Mailjet
- Segment new customers by registration source or initial product interest
- Improve first-purchase conversion rates with timely, relevant welcome content
Use case
Customer List Segmentation Based on Purchase Behavior
tray.ai continuously syncs Magento 2 order history into Mailjet contact properties and lists, enabling granular segmentation by purchase frequency, average order value, product category preference, and more. Your Mailjet campaigns always reflect the most current customer behavior from your store.
- Keep Mailjet contact segments accurate without manual CSV imports
- Target high-value customers with exclusive offers based on lifetime spend
- Suppress recently purchased customers from irrelevant promotions automatically
Use case
Post-Purchase Review and Upsell Requests
After an order is fulfilled and shipped in Magento 2, tray.ai triggers a Mailjet email asking the customer to leave a review and surfacing recommended complementary products. This flow nurtures the post-purchase relationship and opens the door to repeat business.
- Time post-purchase emails precisely to shipment or delivery confirmation events
- Drive product review volume without manual outreach from your team
- Surface relevant upsell and cross-sell products powered by Magento 2 catalog data
Use case
Win-Back Campaigns for Lapsed Customers
tray.ai monitors Magento 2 for customers who haven't purchased within a defined time window and automatically enrolls them in a Mailjet re-engagement campaign. Personalized win-back offers, loyalty incentives, or a simple check-in message can reactivate customers before they're gone for good.
- Proactively identify at-risk customers using Magento 2 purchase date data
- Send personalized win-back offers timed to each customer's lapse period
- Remove re-engaged customers from the sequence automatically upon purchase
Challenges Tray.ai solves
Common obstacles when integrating Mailjet and Magento 2 — and how Tray.ai handles them.
Challenge
Keeping Contact Lists Accurate Across Both Platforms
Magento 2 and Mailjet each maintain their own records of customers and subscribers, and without a live integration they quickly fall out of sync. New customers, address changes, and unsubscribe events in one platform aren't reflected in the other, leading to deliverability problems, compliance risks, and wasted campaign spend on contacts who've moved on or opted out.
How Tray.ai helps
tray.ai listens for customer and subscriber events in Magento 2 in real time and immediately pushes updates to Mailjet — new contact creation, property changes, and opt-out signals alike. Bi-directional sync means that unsubscribes from Mailjet campaigns are also written back to Magento 2, keeping a consistent and compliant record across both systems.
Challenge
Triggering Transactional Emails at Exactly the Right Moment
Order confirmations, shipping notifications, and account emails need to arrive promptly to do their job. When these triggers rely on manual exports or scheduled batch jobs, delays are inevitable — and those delays erode customer trust and drive up support inquiries about order status.
How Tray.ai helps
tray.ai connects to Magento 2 webhooks and event triggers so that order status changes, new registrations, and other events initiate Mailjet API calls within seconds. This event-driven architecture means transactional emails go out in near real time, matching the immediacy eCommerce customers now expect as standard.
Challenge
Mapping Complex Magento 2 Order Data to Mailjet Email Templates
Magento 2 order objects contain nested data structures — line items, configurable product options, bundled SKUs, tiered pricing — that have to be transformed and flattened before they can be injected into Mailjet email templates. Without capable middleware, this data transformation is either lost entirely or requires expensive custom development.
How Tray.ai helps
tray.ai's visual data mapper and built-in transformation operators let teams reshape Magento 2 order payloads into exactly the format Mailjet templates expect. Complex nested arrays can be iterated, calculated fields added, and conditional logic applied — all without writing custom code — so every email is populated with accurate, well-formatted product and order data.
Templates
Pre-built workflows for Mailjet and Magento 2 you can deploy in minutes.
Magento 2 New Order → Mailjet Transactional Email
Magento 2 
Mailjet Automatically sends a branded order confirmation email via Mailjet every time a new order is placed in Magento 2, populating the email with dynamic order details, customer name, and product line items.
Magento 2 New Customer → Mailjet Contact Creation and Welcome Email
Magento 2 Mailjet When a new customer account is created in Magento 2, this template adds them to a Mailjet contact list and immediately triggers the first email in a welcome series, complete with personalized merge fields.
Magento 2 Abandoned Cart → Mailjet Recovery Sequence
Magento 2 Mailjet Detects abandoned shopping sessions in Magento 2 on a scheduled interval and enrolls those customers in a multi-step Mailjet recovery email sequence, including cart contents and a customizable discount offer.
Magento 2 Order Fulfilled → Mailjet Post-Purchase Email
Magento 2 Mailjet Automatically sends a post-purchase email via Mailjet when an order is marked as shipped or complete in Magento 2, requesting a product review and recommending related items from the catalog.
Magento 2 Subscriber Sync → Mailjet Contact List Update
Magento 2 Mailjet Keeps Mailjet contact lists continuously in sync with Magento 2 newsletter subscriber records, adding new opt-ins and removing unsubscribes in real time to maintain clean, compliant lists.
Magento 2 Lapsed Customer → Mailjet Win-Back Campaign
Magento 2 Mailjet Runs on a daily or weekly schedule to identify Magento 2 customers who haven't purchased within a configurable number of days, then automatically enrolls them in a targeted Mailjet win-back email campaign.
How Tray.ai makes this work
Mailjet + Magento 2 runs on the full Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Mailjet and Magento 2 — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway
Expose Mailjet + Magento 2 actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Ship your Mailjet + Magento 2 integration.
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