Connectors / Integration
Connect Rejoiner and Magento 2 to Recover Revenue and Automate Email Marketing
Sync your Magento 2 store data with Rejoiner to trigger personalized email campaigns that recover abandoned carts, re-engage customers, and drive repeat purchases.
Rejoiner + Magento 2 integration
Magento 2 handles complex eCommerce operations — product catalogs, order management, customer data — while Rejoiner is built specifically for behavioral email marketing that converts and retains shoppers. By integrating the two through tray.ai, merchants can automatically pass real-time customer behavior, order events, and cart activity into Rejoiner to trigger precisely timed, personalized email campaigns without any manual data wrangling.
Magento 2 stores generate enormous volumes of customer and transactional data every day: cart additions, order completions, browsing history. But that data only matters if you can act on it fast. Rejoiner is purpose-built to turn behavioral data into revenue-generating email sequences, and manually exporting customer lists or syncing order records is slow, error-prone, and impossible to sustain at scale. Integrating Rejoiner with Magento 2 via tray.ai removes those bottlenecks with real-time, automated data flows between both platforms. Marketing teams can trigger abandoned cart emails within minutes of abandonment, suppress recently purchased customers from promotional campaigns, and personalize messaging based on live order history — no CSVs, no engineering tickets.
Automate & integrate Rejoiner + Magento 2
Automating Rejoiner and Magento 2 business processes or integrating data is made easy with Tray.ai.
Use case
Abandoned Cart Recovery
When a shopper adds items to their cart in Magento 2 but doesn't complete checkout, tray.ai automatically sends the cart contents — product names, images, prices, and quantities — to Rejoiner to trigger a timed abandoned cart email sequence. Shoppers receive relevant, personalized recovery emails within minutes of abandonment, which meaningfully improves conversion. Cart data stays fresh and in sync so email content always reflects what was actually left behind.
- Trigger cart recovery emails within minutes of abandonment rather than hours
- Populate emails with live product data including images, prices, and SKUs from Magento 2
- Suppress customers who completed their purchase before the recovery sequence ends
Use case
New Customer Welcome Series Enrollment
When a new customer account is created or a first purchase is completed in Magento 2, tray.ai automatically adds that customer to a Rejoiner welcome series. Customer profile data — name, email, and purchase details — is passed to Rejoiner so the onboarding experience feels personal from the first message. No more exporting new customer lists manually; every new buyer enters the welcome flow right away.
- Enroll new customers in welcome sequences in real time upon account creation
- Personalize welcome emails with first order details pulled directly from Magento 2
- Reduce time-to-first-engagement and build brand loyalty from day one
Use case
Post-Purchase Follow-Up and Review Requests
After an order is marked as shipped or fulfilled in Magento 2, tray.ai triggers a post-purchase campaign in Rejoiner that includes order details, product information, and a review request. The automation fires a set number of days after the estimated delivery date, so the timing feels natural rather than rushed. Marketing teams don't need to manually identify fulfilled orders or upload anything to Rejoiner.
- Automatically trigger post-purchase emails based on order fulfillment status in Magento 2
- Include accurate order and product details without manual data entry
- Increase review volume and repeat purchase rates through timely follow-up
Use case
Customer Win-Back Campaigns
tray.ai queries Magento 2 on a scheduled basis to identify customers who haven't placed an order within a defined window — 60 or 90 days, for example — and automatically enrolls them in a Rejoiner win-back campaign. Customer segments stay continuously updated so anyone who makes a purchase is removed from the win-back flow immediately. Marketing lists stay clean and targeting stays accurate without any manual list management.
- Automatically identify and enroll lapsed customers in win-back sequences
- Remove customers from win-back campaigns in real time when they make a purchase
- Reach at-risk customers before they churn permanently
Use case
VIP and High-Value Customer Segmentation
tray.ai monitors order history in Magento 2 and automatically applies VIP or high-value customer tags in Rejoiner when a customer hits a defined lifetime spend threshold or order count. Marketing teams can then deliver exclusive campaigns, early access offers, and loyalty rewards to their best customers without auditing records by hand. Segments stay accurate as new orders come in, so VIP treatment gets applied consistently.
- Automatically segment customers in Rejoiner based on real-time Magento 2 order data
- Deliver VIP-specific campaigns without manual list maintenance
- Increase lifetime value by rewarding top customers with personalized offers
Use case
Product Restock and Back-in-Stock Notifications
When a product is updated to in-stock status in Magento 2, tray.ai can automatically notify Rejoiner to trigger a targeted email campaign to customers who previously tried to purchase or showed interest in that product category. Inventory management connects directly to marketing execution, so revenue opportunities from restocked products don't get missed while someone waits to run a manual campaign. The gap between a product becoming available and customers hearing about it closes to near zero.
- Trigger back-in-stock emails automatically when Magento 2 inventory is updated
- Target customers who previously expressed purchase intent for that product
- Maximize revenue from restocked inventory without manual campaign setup
Challenges Tray.ai solves
Common obstacles when integrating Rejoiner and Magento 2 — and how Tray.ai handles them.
Challenge
Real-Time Cart Data Capture and Freshness
Magento 2 cart data changes rapidly as shoppers add, remove, or modify items before abandoning. Getting the most current cart contents to Rejoiner — rather than a stale snapshot — is genuinely difficult when relying on manual exports or batch processes, and the result is customers receiving recovery emails with wrong or outdated product information.
How Tray.ai helps
tray.ai listens for Magento 2 cart update events in near real time and immediately relays the latest cart state to Rejoiner, so recovery emails always reflect accurate item details. Workflow logic also handles last-minute purchases by suppressing the campaign before the first email fires.
Challenge
Purchase Suppression Across Active Campaigns
Sending an abandoned cart or win-back email to someone who already bought is one of the more damaging failures in email automation. Without a reliable real-time suppression mechanism, customers get irrelevant or frustrating messages that erode trust and drive up unsubscribe rates.
How Tray.ai helps
tray.ai workflows continuously monitor Magento 2 for completed order events and immediately trigger suppression actions in Rejoiner, removing or pausing the customer from any active recovery or win-back campaign. Suppression happens in minutes rather than waiting for the next batch sync.
Challenge
Handling Magento 2's Complex Order and Customer Data Model
Magento 2 has a deeply nested, flexible data model with multiple address formats, custom attributes, configurable product structures, and multi-store configurations. Mapping this correctly to Rejoiner's customer and campaign attribute schema requires careful transformation logic that's hard to maintain in a custom point-to-point integration.
How Tray.ai helps
tray.ai has a flexible data mapping and transformation layer that normalizes Magento 2's complex API responses into the flat attribute structures Rejoiner expects. Non-technical teams can configure and maintain these mappings through tray.ai's visual workflow builder without writing custom code.
Templates
Pre-built workflows for Rejoiner and Magento 2 you can deploy in minutes.
Magento 2 Abandoned Cart to Rejoiner Recovery Campaign
Magento 2 
Rejoiner Automatically captures cart abandonment events from Magento 2 and sends complete cart data to Rejoiner to trigger a multi-step abandoned cart recovery email sequence, including real-time suppression when the customer completes their purchase.
New Magento 2 Customer to Rejoiner Welcome Series
Magento 2 Rejoiner Enrolls newly registered customers or first-time buyers from Magento 2 into a Rejoiner welcome email series, passing customer profile and first order data to enable personalization from the first touchpoint.
Magento 2 Order Fulfillment to Rejoiner Post-Purchase Campaign
Magento 2 Rejoiner Listens for order fulfillment or shipment events in Magento 2 and automatically triggers a post-purchase email sequence in Rejoiner timed to the estimated delivery date, including product details and review request prompts.
Scheduled Lapsed Customer Sync from Magento 2 to Rejoiner Win-Back
Magento 2 Rejoiner Runs on a schedule to query Magento 2 for customers who haven't purchased within a configurable time period and automatically enrolls them in a Rejoiner win-back campaign while removing recent purchasers.
Magento 2 High-Value Customer Tagger for Rejoiner VIP Campaigns
Magento 2 Rejoiner Monitors cumulative order data in Magento 2 and automatically applies VIP tags or enrolls customers in Rejoiner VIP segments when they cross lifetime spend or order frequency thresholds.
Magento 2 Back-in-Stock Event to Rejoiner Notification Campaign
Magento 2 Rejoiner Detects product inventory updates in Magento 2 and automatically triggers targeted Rejoiner email campaigns to customers who previously showed purchase intent for the restocked product.
How Tray.ai makes this work
Rejoiner + Magento 2 runs on the full Tray.ai platform
Intelligent iPaaS
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Expose Rejoiner + Magento 2 actions as governed MCP tools — observable, rate-limited, authenticated.
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