Connectors / Integration
Connect Remarkety and Magento 2 for Smarter eCommerce Marketing
Automate customer segmentation, triggered campaigns, and order-based email flows between your Magento 2 store and Remarkety — no code required.
Remarkety + Magento 2 integration
Remarkety and Magento 2 are a natural pairing for eCommerce teams who want to turn store data into personalized marketing at scale. Magento 2 runs the operational side of your store — products, orders, customers, inventory — while Remarkety handles data-driven email and SMS marketing built specifically for eCommerce. Connect the two and your marketing campaigns automatically reflect what's actually happening in your store, from first purchase to repeat buyer to cart abandonment.
When Remarkety and Magento 2 operate in silos, marketing teams end up manually exporting customer lists, guessing at purchase behavior, and sending batch-and-blast campaigns that miss the mark. Integrating through tray.ai means every order placed, cart abandoned, product viewed, or customer registered in Magento 2 can instantly update Remarkety's segmentation and fire timely, relevant campaigns. That translates to higher open rates, better conversion on win-back flows, and a marketing engine that grows with your catalog without requiring developers or fragile plugin configurations. Whether you're syncing loyalty tiers, suppressing recently-purchased customers from promotions, or triggering post-purchase upsell sequences, tray.ai keeps Remarkety working from the freshest Magento 2 data.
Automate & integrate Remarkety + Magento 2
Automating Remarkety and Magento 2 business processes or integrating data is made easy with Tray.ai.
Use case
Abandoned Cart Recovery Campaign Triggers
When a Magento 2 customer adds items to their cart but doesn't complete checkout, tray.ai detects the abandoned cart event and immediately sends the customer's cart data — SKUs, quantities, and cart value — to Remarkety to trigger a personalized recovery sequence. This cuts the lag between cart abandonment and the first recovery email, maximizing the chance of winning the sale back.
- Reduce time-to-first-touchpoint for abandoned cart emails to minutes, not hours
- Pass exact cart contents and product images to Remarkety for hyper-personalized messaging
- Automatically stop the sequence in Remarkety when the order is completed in Magento 2
Use case
New Customer Welcome Series Enrollment
The moment a new account is created or a first order is placed in Magento 2, tray.ai automatically enrolls the customer in Remarkety's welcome series with their name, email, purchase history, and applicable customer group. No new buyer misses an onboarding sequence, regardless of how they registered.
- Immediately enrich Remarkety contact profiles with Magento 2 customer attributes
- Segment welcome flows by customer group, region, or first product category purchased
- Eliminate manual CSV imports of new customer lists
Use case
Post-Purchase Upsell and Cross-Sell Automation
After every completed order in Magento 2, tray.ai pushes order details, product categories, and customer lifetime value metrics to Remarkety, enabling post-purchase sequences that recommend complementary products or accessories. Campaigns are tailored based on what was actually purchased, not generic suggestions.
- Trigger upsell campaigns within minutes of order confirmation in Magento 2
- Pass product category and SKU data to power Remarkety's product recommendation engine
- Increase average order value by automating relevant cross-sell touchpoints
Use case
Customer Win-Back and Lapsed Buyer Re-Engagement
tray.ai monitors Magento 2 order history on a scheduled basis, identifies customers who haven't purchased within a defined window, and updates their Remarkety segment to trigger a win-back campaign automatically. Lapsed buyer lists stay continuously accurate without manual intervention.
- Keep win-back audience segments in Remarkety synchronized with real order data from Magento 2
- Customize re-engagement timing thresholds based on your store's purchase cycle
- Remove customers from win-back flows instantly when they make a new purchase
Use case
VIP and High-Value Customer Segmentation
When a customer in Magento 2 crosses a lifetime spend threshold or completes a set number of orders, tray.ai updates their profile in Remarkety to add them to a VIP segment. This unlocks exclusive campaigns, early access promotions, and loyalty rewards flows that automatically reflect your most valuable buyers.
- Automatically move customers into VIP segments based on live Magento 2 spend data
- Unlock personalized reward and loyalty campaigns in Remarkety without manual list management
- Make sure high-value customers always get relevant, premium messaging
Use case
Product Review and Feedback Request Automation
Once a Magento 2 order reaches a delivered or fulfilled status, tray.ai triggers a review request campaign in Remarkety at the right moment post-delivery. Order-level data including product names, images, and order IDs are passed so review emails are specific to the customer's exact purchase.
- Send review request emails based on fulfillment status, not just order date
- Personalize review requests with actual product details from Magento 2
- Build a consistent stream of product reviews that improve store credibility and SEO
Challenges Tray.ai solves
Common obstacles when integrating Remarkety and Magento 2 — and how Tray.ai handles them.
Challenge
Keeping Customer Data in Sync Across Both Platforms
Magento 2 and Remarkety each maintain their own customer databases. Without automation, discrepancies develop fast — contacts exist in one system but not the other, email addresses change without propagating, and customer groups go stale in Remarkety.
How Tray.ai helps
tray.ai continuously monitors Magento 2 for customer profile changes and pushes updates to Remarkety in real time or on a schedule, keeping both systems in lockstep without manual exports or developer effort.
Challenge
Triggering Campaigns on Real-Time Store Events
Remarkety campaigns are only as good as the data powering them. But Magento 2 store events — cart abandonment, order completion, fulfillment status changes — don't natively push into Remarkety with the speed or data richness needed for timely, personalized messaging.
How Tray.ai helps
tray.ai listens for Magento 2 events via webhooks or polling and immediately forwards enriched event payloads to Remarkety, so campaigns fire with the right data at the right moment — often within seconds of the triggering event.
Challenge
Managing Unsubscribes and Compliance Across Both Systems
When customers opt out in Remarkety or update their preferences in Magento 2, those changes need to appear in both systems immediately. Manual processes routinely fail here, creating compliance exposure and sender reputation risk.
How Tray.ai helps
tray.ai creates bidirectional suppression workflows that listen for preference changes in either platform and push them to the other in real time, so opt-outs are honored everywhere simultaneously.
Templates
Pre-built workflows for Remarkety and Magento 2 you can deploy in minutes.
Magento 2 Abandoned Cart to Remarkety Recovery Sequence
Remarkety 
Magento 2 Automatically detects abandoned carts in Magento 2 and creates or updates a Remarkety contact with cart details, triggering a multi-step recovery email sequence. Cancels the sequence automatically when the order is completed.
New Magento 2 Order to Remarkety Post-Purchase Campaign
Remarkety Magento 2 Listens for new completed orders in Magento 2 and pushes full order data to Remarkety to enroll the customer in a post-purchase upsell or review request sequence, segmented by product category.
Magento 2 New Customer Registration to Remarkety Welcome Series
Remarkety Magento 2 Enrolls every new Magento 2 customer into a Remarkety welcome email series immediately upon account creation or first purchase, passing customer group and registration attributes for personalized segmentation.
Scheduled Magento 2 Lapsed Customer to Remarkety Win-Back Sync
Remarkety Magento 2 Runs on a daily or weekly schedule to identify customers in Magento 2 who haven't ordered within a configurable time window and adds or updates them in a dedicated Remarkety win-back segment.
Magento 2 VIP Spend Threshold to Remarkety Segment Upgrade
Remarkety Magento 2 Monitors Magento 2 customer lifetime value and automatically upgrades customers to a VIP segment in Remarkety when they cross a defined spend or order count threshold.
Remarkety Unsubscribe to Magento 2 Customer Profile Suppression
Remarkety Magento 2 Listens for unsubscribe and email preference events in Remarkety and reflects those changes back to the corresponding customer record in Magento 2, keeping opt-out management consistent across both platforms.
How Tray.ai makes this work
Remarkety + Magento 2 runs on the full Tray.ai platform
Intelligent iPaaS
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Learn more →Agent Builder
Build AI agents that read, write, and take action in Remarkety and Magento 2 — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway
Expose Remarkety + Magento 2 actions as governed MCP tools — observable, rate-limited, authenticated.
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