Connectors / Integration
Connect SalesLoft and ZoomInfo to Fill Your Pipeline Faster
Automatically enrich prospect data and launch personalized cadences the moment new contacts are identified.
SalesLoft + ZoomInfo integration
SalesLoft and ZoomInfo do different jobs well. ZoomInfo gives you deep B2B intelligence on prospects; SalesLoft runs structured outreach at scale. Together, they form a loop where fresh, verified contact data flows directly into targeted cadences — no manual copying required. Teams that connect these two platforms cut data entry delays, spend less time on prospect research, and go into every outreach with accurate, current information.
Sales teams burn time toggling between ZoomInfo and SalesLoft — researching in one tab, pasting into another. That manual handoff creates lag, introduces data errors, and lets good prospects slip through. With tray.ai connecting the two, newly discovered or enriched contacts from ZoomInfo land directly in SalesLoft cadences, so reps are selling instead of copy-pasting. Enriched fields like job title, company revenue, tech stack, and direct dial numbers flow into SalesLoft person and account records automatically, which means more relevant messaging and smarter prioritization. Your outreach engine runs faster, your data stays clean, and your pipeline actually reflects reality.
Automate & integrate SalesLoft + ZoomInfo
Automating SalesLoft and ZoomInfo business processes or integrating data is made easy with Tray.ai.
Use case
Auto-Enroll New ZoomInfo Contacts into SalesLoft Cadences
When a rep or automated trigger identifies a new high-fit prospect in ZoomInfo, that contact gets created in SalesLoft and enrolled in the right cadence based on their industry, persona, or company size — instantly. No exporting, no importing, no lag between finding a prospect and reaching them. Reps spend their time on real conversations, not administrative data transfer.
- Reduce time-to-first-contact by hours or even days
- Stop high-intent prospects from slipping through the cracks
- Automatically match contacts to the right cadence using ZoomInfo firmographic data
Use case
Enrich SalesLoft Person Records with ZoomInfo Data
Contacts already in SalesLoft can be automatically enriched with the latest ZoomInfo data — verified emails, direct dials, LinkedIn URLs, technographics. Your records stay current without asking reps to re-research prospects they already have in their pipeline. Clean, complete data means better email deliverability and more targeted calls.
- Maintain high data quality across all active SalesLoft cadences
- Surface direct dial numbers to increase call connect rates
- Cut email bounce rates with ZoomInfo-verified contact information
Use case
Trigger ZoomInfo Searches Based on SalesLoft Cadence Activity
When a prospect replies to a SalesLoft email or engages with a cadence step, automatically run a ZoomInfo lookup before the rep follows up. The rep gets richer context — recent job changes, news mentions, company funding events — right when it matters. Better context means more relevant conversations and better conversion.
- Give reps fresh intelligence at the moment a prospect shows interest
- Personalize follow-ups using real-time ZoomInfo data
- Improve response rates by tying outreach to recent prospect activity
Use case
Sync ZoomInfo Account Data to SalesLoft Account Records
SalesLoft account records stay aligned with ZoomInfo's company data — employee count, annual revenue, headquarters location, technology stack. When ZoomInfo updates its data or a rep pulls a new account, those firmographic details flow into the matching SalesLoft account automatically. Account-based selling only works when the data underneath it is accurate.
- Prioritize accounts smarter with up-to-date firmographic data
- Tailor messaging to current company size, industry, and tech stack
- Cut manual account research time for AEs and SDRs
Use case
Build Targeted SalesLoft Cadences from ZoomInfo Saved Searches
Use ZoomInfo's search and intent data to build targeted prospect lists, then push those lists into dedicated SalesLoft cadences automatically. As ZoomInfo finds new contacts matching your ideal customer profile or showing buying intent, they get routed to the right cadence without anyone touching it. Your outreach engine self-populates and stays aligned to your go-to-market.
- Put ZoomInfo intent data to work directly inside SalesLoft
- Keep cadences populated with fresh, ICP-matched prospects automatically
- Time outreach to real buying signals for better conversion
Use case
Prevent Duplicate Contacts Across SalesLoft and ZoomInfo
Before creating a new contact from ZoomInfo in SalesLoft, automated deduplication logic checks whether a record already exists — matching on email, phone, or LinkedIn URL. Prospects don't get the same cadence twice, and your engagement metrics actually mean something. It also protects sender reputation, which is worth more than most teams realize.
- Stop duplicate outreach from damaging prospect relationships
- Keep data clean and trustworthy across both platforms
- Protect SalesLoft cadence metrics from skewed duplicate activity
Challenges Tray.ai solves
Common obstacles when integrating SalesLoft and ZoomInfo — and how Tray.ai handles them.
Challenge
Keeping Contact Data Fresh Across Both Platforms
B2B contact data decays fast. People change jobs, get promoted, and move on constantly. Without automation, SalesLoft records go stale and reps hit bounced emails, dead numbers, and wasted outreach. Manually re-enriching contacts from ZoomInfo is slow work and rarely happens on any consistent schedule.
How Tray.ai helps
Tray.ai runs scheduled enrichment workflows that regularly query ZoomInfo for the latest contact data and update SalesLoft person records automatically. You can set enrichment triggers based on time intervals, cadence stage changes, or specific field conditions — so your data stays current without anyone doing it by hand.
Challenge
Avoiding Duplicate Prospect Records and Outreach
When SDRs import contacts from ZoomInfo and teammates add prospects manually, SalesLoft ends up with duplicate records. Prospects start receiving multiple simultaneous cadence sequences, which reads as disorganized at best and spammy at worst. It also skews engagement metrics and can hurt your sender reputation with email providers.
How Tray.ai helps
Tray.ai workflows check for existing SalesLoft records by email, phone, or domain before creating new ones. When a duplicate is found, the workflow can merge data intelligently or route the record for manual review — keeping your SalesLoft instance clean and your outreach coherent.
Challenge
Mapping Complex Firmographic Fields Between Platforms
ZoomInfo and SalesLoft use different data schemas and field naming conventions. Mapping rich firmographic and technographic data from one to the other isn't straightforward, and without precise field mapping, valuable intelligence — tech stack, revenue range, headcount — gets lost or ends up in the wrong field where nobody sees it.
How Tray.ai helps
Tray.ai's data transformation tools let you build custom field mapping logic between ZoomInfo and SalesLoft, including conditional mappings for picklist fields, revenue range normalization, and technographic tag formatting. Revenue operations teams can maintain these mappings through no-code and low-code options as either platform changes.
Templates
Pre-built workflows for SalesLoft and ZoomInfo you can deploy in minutes.
ZoomInfo Contact to SalesLoft Cadence Enrollment
ZoomInfo 
SalesLoft Automatically creates a new person record in SalesLoft when a contact is identified or exported in ZoomInfo, then enrolls them in the right cadence based on firmographic fields like industry and company size.
Bulk Enrich SalesLoft Records with ZoomInfo Intelligence
SalesLoft ZoomInfo Runs on a schedule to find SalesLoft person records missing key fields, queries ZoomInfo for verified data, and updates the records with enriched contact and firmographic information.
ZoomInfo Intent Signal to SalesLoft Task Creation
ZoomInfo SalesLoft When ZoomInfo detects buying intent for a company already in SalesLoft, a task is automatically created for the assigned rep with intent topic context and a suggested outreach approach.
SalesLoft Cadence Reply to ZoomInfo Research Enrichment
SalesLoft ZoomInfo When a prospect replies to a SalesLoft email or completes a cadence step, automatically runs a ZoomInfo lookup and updates the SalesLoft record with the latest available intelligence before the rep follows up.
Job Change Alert: ZoomInfo to SalesLoft Task and Slack Notification
ZoomInfo SalesLoft Monitors ZoomInfo for job change signals on contacts in active SalesLoft cadences and automatically creates a follow-up task and Slack alert for the owning rep to reach out with a personalized re-engagement message.
New ZoomInfo Account to SalesLoft Account and Cadence Setup
ZoomInfo SalesLoft When a new target account is identified or imported from ZoomInfo, automatically creates a matching account record in SalesLoft populated with firmographic data and triggers prospecting workflows for key contacts at that account.
How Tray.ai makes this work
SalesLoft + ZoomInfo runs on the full Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in SalesLoft and ZoomInfo — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway
Expose SalesLoft + ZoomInfo actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Ship your SalesLoft + ZoomInfo integration.
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