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Segment and Close integration + automation

Segment and Close integrations couldn’t be easier with the Tray platform’s robust Segment and Close connectors, which can connect to any service without the need for separate integration tools.

Segment and Close Connector Details



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UsesProduct, Marketing
CategoryCustomer Data Platform (CDP)
On user aliasOn user identifyOn all messagesOn event trackOn group trackOn page trackOn screen track
Connector TypeTray Connector
Alias identitiesBatchGet Profile External ID's (Alpha)Get Profile Properties (Alpha)Get Profile Events (Alpha)Group userIdentify userTrack eventTrack pageGet Profile Traits (Alpha)
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CategoryContact Management
Connector TypeTray Connector
Get userUpdate leadGet leadDelete contactList usersCreate leadCreate contactDelete leadList contactsGet contactUpdate contactList leads
View documentation

Tray Embedded has freed up our engineering resources to work on our core product while leveraging technology to provide customers the flexibility to integrate with their apps, opening the door to Copper’s next stage of growth as we move up-market.

Brett Schuenemann
Brett Schuenemann, Senior Director of Product Management

Tray is the leading AI ready integration and automation platform