Segment and Criteo integration + automation

Segment and Criteo integrations couldn’t be easier with the Tray platform’s robust Segment and Criteo connectors, which can connect to any service without the need for separate integration tools.

Segment and Criteo Connector Details

Segment

Segment

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UsesProduct, Marketing
CategoryCustomer Data Platform (CDP)
Triggers
On user aliasOn user identifyOn all messagesOn event trackOn group trackOn page trackOn screen track
Connector TypeTray Connector
Operations
Alias identitiesBatchGet Profile External ID's (Alpha)Get Profile Properties (Alpha)Get Profile Events (Alpha)Group userIdentify userTrack eventTrack pageGet Profile Traits (Alpha)
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UsesMarketing
CategoryContact Management
Connector TypeTray Connector
Operations
Add or remove audience segment usersCreate audienceDelete all usersDelete audienceList advertisersList audiencesRaw HTTP request (advanced)Update audienceUpload offline sales data
View documentation

Tray Embedded has freed up our engineering resources to work on our core product while leveraging technology to provide customers the flexibility to integrate with their apps, opening the door to Copper’s next stage of growth as we move up-market.

Brett Schuenemann
Brett Schuenemann, Senior Director of Product Management
Copper

Tray is the leading AI ready integration and automation platform

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