SendinBlue + HubSpot
Connect SendinBlue and HubSpot to Unify Email Marketing with Your CRM
Sync contacts, track campaign engagement, and automate lead nurturing between SendinBlue and HubSpot — no code required.
Why integrate SendinBlue and HubSpot?
SendinBlue and HubSpot do different jobs, and that's exactly why they work well together. SendinBlue handles transactional email, SMS campaigns, and marketing automation. HubSpot brings the CRM, deal pipeline, and sales enablement. Running them separately means duplicate data entry, inconsistent contact records, and no clear picture of what actually drove a conversion. Connect the two and you get a continuous view of every customer interaction, from first email open to closed deal.
Automate & integrate SendinBlue & HubSpot
Use case
Bidirectional Contact Sync Between HubSpot and SendinBlue
Keep contact records aligned by automatically syncing new and updated contacts between HubSpot and SendinBlue in real time. When a sales rep creates a contact in HubSpot, it appears in the right SendinBlue list immediately, and vice versa. Field-level mapping keeps properties like lifecycle stage, phone number, and company name consistent across both platforms.
Use case
Sync Email Engagement Data from SendinBlue into HubSpot Contact Records
Automatically push SendinBlue email engagement events — opens, clicks, bounces, unsubscribes — into HubSpot as contact activity or custom properties. Sales reps can see whether a prospect engaged with a recent campaign before they call. That context makes outreach smarter and less awkward.
Use case
Enroll HubSpot Leads in SendinBlue Nurture Sequences by Lifecycle Stage
When a contact in HubSpot moves to a new lifecycle stage — say, from Subscriber to Marketing Qualified Lead — automatically enroll them in the matching SendinBlue email sequence. Every lead gets relevant, timely content without anyone on the marketing team having to do it manually. As the contact progresses, their SendinBlue list membership updates to match.
Use case
Manage SendinBlue Unsubscribes and Opt-Outs in HubSpot
Automatically reflect SendinBlue unsubscribes, bounces, and GDPR opt-out events back to the corresponding HubSpot contact record. Your sales team won't accidentally email someone who already opted out on the marketing side. Audit trails in both systems stay current without manual oversight.
Use case
Create HubSpot Deals or Tasks When SendinBlue Contacts Hit Engagement Thresholds
Set up rules that watch SendinBlue campaign engagement and automatically create a HubSpot deal, task, or note when a contact crosses a defined threshold — clicking a pricing page link, opening three emails in a week, that kind of thing. Sales teams can act on genuine buying signals without waiting for a manual handoff.
Use case
Sync HubSpot Deal Stage Changes to Trigger SendinBlue Transactional Emails
Use HubSpot deal stage updates to fire SendinBlue transactional or operational emails — proposal confirmations, onboarding welcome messages, renewal reminders. Customers get timely communication tied to where they actually are in the sales process, and sales reps don't have to send the same templated email at every deal milestone.
Use case
Segment HubSpot Contacts for Targeted SendinBlue Campaigns Using CRM Data
Use HubSpot CRM data — industry, company size, deal history, custom properties — to build targeted SendinBlue campaign lists without manual exports. When a contact's CRM properties change in HubSpot, their SendinBlue list membership updates automatically. Marketers get granular CRM segmentation without leaving their email platform.
Get started with SendinBlue & HubSpot integration today
SendinBlue & HubSpot Challenges
What challenges are there when working with SendinBlue & HubSpot and how will using Tray.ai help?
Challenge
Keeping Contact Records in Sync Across Two Separate Platforms
HubSpot and SendinBlue each maintain their own contact databases with different field structures, so updates in one system don't automatically appear in the other. Without integration, teams deal with duplicate records, stale data, and inconsistent segmentation that hurt both sales and marketing.
How Tray.ai Can Help:
Tray.ai provides a flexible field mapping layer that aligns HubSpot and SendinBlue contact schemas, supporting bidirectional sync with custom transformation logic to handle mismatched field names, data types, and list structures without manual reconciliation.
Challenge
Translating SendinBlue Webhook Events into Actionable HubSpot Data
SendinBlue fires webhook events for email opens, clicks, and bounces, but HubSpot can't consume those raw payloads natively. They need parsing, contact matching, and transformation before they can enrich a contact record or kick off a workflow.
How Tray.ai Can Help:
Tray.ai's workflow engine receives and parses SendinBlue webhooks in real time, looks up the contact in HubSpot by email, and writes the engagement data to the correct fields or timeline entries — no custom code or middleware required.
Challenge
Avoiding Duplicate Contacts Created by Concurrent Syncs
When both HubSpot and SendinBlue are active and contacts are created in both systems at the same time, careless sync workflows produce duplicate records that fragment customer history and break list segmentation.
How Tray.ai Can Help:
Tray.ai workflows use an upsert pattern that checks for an existing record before creating a new one, using email address as a deduplication key so contacts are updated rather than duplicated regardless of which system triggers the sync.
Challenge
Managing GDPR and Email Compliance Across Both Systems
Opt-out and unsubscribe events in SendinBlue need to reach HubSpot immediately — otherwise sales reps can inadvertently contact people who already opted out. There's no native way to pass these compliance events between the two platforms.
How Tray.ai Can Help:
Tray.ai listens for SendinBlue unsubscribe and bounce webhooks and instantly updates the corresponding HubSpot contact's communication preferences, keeping both systems in agreement and reducing the risk of contacting someone who's already said no.
Challenge
Handling API Rate Limits During Large Batch Syncs
Bulk contact syncs between HubSpot and SendinBlue — migrating a large list or backfilling historical records — can exhaust API rate limits on either platform quickly, causing sync failures or partial data loads that are hard to detect and recover from.
How Tray.ai Can Help:
Tray.ai includes built-in rate limit handling and retry logic that automatically throttles requests, queues payloads, and retries failed calls with exponential backoff, so large-volume syncs finish reliably without anyone watching over them.
Start using our pre-built SendinBlue & HubSpot templates today
Start from scratch or use one of our pre-built SendinBlue & HubSpot templates to quickly solve your most common use cases.
SendinBlue & HubSpot Templates
Find pre-built SendinBlue & HubSpot solutions for common use cases
Template
Sync New HubSpot Contacts to SendinBlue Lists Automatically
Whenever a new contact is created in HubSpot, this template adds them to a mapped SendinBlue list based on their lifecycle stage or source, so every new lead enters the right marketing sequence without delay.
Steps:
- Trigger: New contact is created or updated in HubSpot
- Map HubSpot contact properties to SendinBlue contact attributes including list assignment
- Create or update the contact in SendinBlue and confirm list enrollment
Connectors Used: HubSpot, SendinBlue
Template
Push SendinBlue Email Events to HubSpot Contact Timeline
This template listens for email engagement events in SendinBlue — opens, clicks, bounces, unsubscribes — and logs them as timeline activities or updates custom properties on the matching HubSpot contact record.
Steps:
- Trigger: SendinBlue webhook fires on email open, click, bounce, or unsubscribe event
- Look up the matching contact in HubSpot by email address
- Create a timeline activity or update a custom engagement property on the HubSpot contact
Connectors Used: SendinBlue, HubSpot
Template
Create HubSpot Task for Sales Rep When SendinBlue Contact Clicks a High-Intent Link
Automatically create a follow-up task assigned to the contact owner in HubSpot whenever a SendinBlue contact clicks a high-intent link — a pricing page, demo request, or case study download.
Steps:
- Trigger: SendinBlue webhook detects a click event on a specified tracked URL
- Look up the contact in HubSpot and identify the assigned contact owner
- Create a HubSpot task assigned to the contact owner with click details and a follow-up prompt
Connectors Used: SendinBlue, HubSpot
Template
Sync HubSpot Lifecycle Stage Changes to SendinBlue List Membership
When a HubSpot contact's lifecycle stage changes, this template updates their SendinBlue list membership, enrolling them in the right nurture sequence and removing them from prior stage lists to prevent duplicate messaging.
Steps:
- Trigger: HubSpot contact lifecycle stage property is updated
- Determine the target SendinBlue list based on the new lifecycle stage using a lookup table
- Add the contact to the new SendinBlue list and remove them from any prior stage lists
Connectors Used: HubSpot, SendinBlue
Template
Propagate SendinBlue Unsubscribes to HubSpot for Compliance
This template ensures that any contact who unsubscribes or receives a hard bounce in SendinBlue has their communication preferences updated in HubSpot immediately, so your team doesn't inadvertently contact them again.
Steps:
- Trigger: SendinBlue webhook fires on unsubscribe or hard bounce event
- Look up the contact in HubSpot using the email address from the event payload
- Update the HubSpot contact's email opt-out and subscription status fields to reflect the change
Connectors Used: SendinBlue, HubSpot
Template
Trigger SendinBlue Transactional Email on HubSpot Deal Stage Change
Automatically send a targeted SendinBlue transactional email to a contact whenever their associated HubSpot deal moves to a specified stage, such as Proposal Sent, Contract Signed, or Onboarding Started.
Steps:
- Trigger: HubSpot deal stage is updated to a specified target stage
- Retrieve associated contact and deal details from HubSpot
- Send a templated transactional email via SendinBlue using the retrieved contact and deal data
Connectors Used: HubSpot, SendinBlue