Yext, Inc., the leading digital presence platform for multi-location brands, needed a more scalable and efficient approach to managing integrations. Their previous integration platform created operational bottlenecks, requiring specialized developers to manage slow and costly integrations. “We found ourselves spending more time maintaining integrations than innovating,” said Tulasi Donthireddy, Director of IT and Business Applications at Yext. Additionally, the vendors' rigid pricing model forced Yext to pay for bundled features it didn’t need, making it increasingly difficult to justify the platform’s value.

Beyond cost and operational constraints, Yext’s integration strategy was fragmented across multiple platforms, requiring data analysts, developers, and additional IT personnel to fill gaps the legacy vendor couldn’t address. Since their previous vendor lacked built-in monitoring and logging, Yext had to manually store integration logs in a data cloud and ingest them into a separate dashboard for visibility. “We had to piece together solutions from different platforms just to get the functionality we needed,” Tulasi explained. At the same time, their previous vendor's lack of innovation meant Yext saw no clear path forward to support its growing automation needs. “We needed a solution that could evolve with our business, not one that required constant workarounds,” Tulasi added.

After evaluating multiple integration platforms, Yext selected Tray.ai as its unified, AI-ready iPaaS. It consolidated all their integration needs, such as built-in monitoring and real-time dashboards, into a single platform. “With Tray, we can build integrations 3x faster than with our legacy platform, giving us the agility we needed,” said Tulasi. In addition to speed, Tray provided a significantly lower cost structure, reducing integration expenses by 60% compared to their previous setup.

Beyond cost savings, more users within Yext can use Tray to build and manage workflows without heavy IT involvement. “One of our key objectives was to democratize automation, and Tray makes it easy for technical users to create their integrations without relying on a dedicated team,” Tulasi added.

By implementing Tray, Yext has seen immediate and significant improvements in its integration strategy. “We’ve completed 100+ integrations in just three months - a major acceleration compared to our previous vendor.” Tulasi shared. The move to Tray has also freed up IT resources so the team can shift their focus from tedious integration maintenance to more strategic automation initiatives.

Key outcomes include:

• 3x faster integration development, reducing build time from three days to one.

• 60% cost savings, eliminating unnecessary feature bundles and reducing developer overhead.

• Eliminated reliance on multiple platforms for integration tracking, consolidating processes into one unified platform.

• Increased efficiency, allowing more teams to automate workflows without IT bottlenecks.

• Seamless adoption, with developers quickly transitioning to Tray’s intuitive platform.

Looking ahead, Yext plans to expand its use of Tray’s AI automation capabilities, starting with implementing AI-powered IT support agents. “Tray has positioned us to move beyond basic integrations and into true hyper-automation,” Tulasi explained. “With a more agile and cost-effective integration strategy, Yext is now well-equipped to drive innovation, improve operations, and scale automation at an enterprise level.”