Deprecations

Google Analytics vs Google Analytics GA4

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Google Analytics are deprecating their old API (v3) in favour of the new Google Analytics 4 (GA4) API.

No re-authentication is required when switching from Google Analytics to Google Analytics (GA4).

Workflow migrations will only be required if a you need to create or configure a Google Analytics 4 property. For this you must use GA4.

Properties

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Google Analytics 4 uses a new kind of property, with different reports than what you're used to seeing in Universal Analytics.

One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Whereas Universal Analytics properties only support websites.

Detailed summary

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• 30th June 2023:

  • Customers will be able to access their GA4 properties with the new Google Analytics (GA4) connector.

• 1st July 2023:

  • Customers using Universal Analytics properties will not be able to create new Universal Analytics properties.

  • Customers will continue to be able to access/run reports on Universal Analytics properties using the Google Analytics connector for at least 6 months. That is until Google Analytics deprecate those endpoints (at which time we will also deprecate this connector).

  • Here is a link for more information on the soon to be depreciated API. Remember that this API does not support Google Analytics 4 (GA4) properties.

  • After July 1st, any new properties will need to be GA4 properties and use the new Google Analytics (GA4) connector

• 7th July 2023:

  • Customers will be able to run reports on GA4 props with the new Google Analytics (GA4) connector

• 1st July 2024:

  • 360 Universal Analytics properties will stop processing new hits on

For more information on the latest updates please go to the Whats New page and search for Google Analytics GA4.