Overview

Disconnected data, processes, and systems are slowing innovation—and adding pressure to IT teams. Learn how a modern, data-driven architecture approach helps companies eliminate silos, speed up automation initiatives, and build a foundation for the next generation of AI-infused workflows.

What you’ll learn 

• Key challenges driving the need for modernization in enterprise architecture

• The core layers of a data-driven, composable integration strategy

• How to build workflows that are flexible, scalable, and AI-ready

• Lessons from a real-world customer using AI to drive digital marketing outcomes

Session chapters

1. The need for modernizing enterprise architecture

2. Building modern digital workflows

3. Path towards autonomous enterprise

4. Tray product demo

5. Customer case study: AI in digital marketing

6. Q&A

7. Next steps