How to build and manage AI agents without code

What’s covered 

In this episode of Humans of MarTech, Rich Waldron breaks down what makes AI agents truly “agentic” and why orchestration, governance, and flexibility matter more than just prompts. He explains how Tray’s composable, low-code platform lets teams build production-ready AI agents that act autonomously across systems. The conversation covers agent design, AI readiness, and why marketing ops teams are uniquely positioned to lead the charge. 

Top takeaways   

• Real agents don’t just respond. They act.

• iPaaS-backed agents offer native integration and control

• A strong MOPs foundation is key to successful AI adoption

• Without orchestration, every SaaS tool becomes a siloed “AI island”